Social selling refers to the use of social networks to reach out to the right prospects, build trusted relationships with them and hence, achieve the sales goals. It can help generate more leads and followers and improve the sales prospecting process. Speaking of followers, did you know that you can Buy Real Instagram Followers at a cheap rate? However, with so many social media networks, it makes sense to get confused which platform to choose for best results. While there is no ‘best’ platform for every user, the key is to determine on which network is your target audience most active. Nonetheless, here is how you can sell your products on various platforms.
Sometimes, less is more. While it is crucial to keep boosting your posts and running ads on Facebook to promote your products, you need to ensure you don’t do it excessively. If you overwhelm your audience with too much of promotional content, they might unfollow or block your page. A good approach is to limit the number of times people see your ad by putting a frequency cap. Also, make your posts sound less promotional and more value-providing. Get personal with the content. Rather than sharing generic posts, try to make your ads sound like they are specifically tailored and personalized for the audience. Adopting this strategy can improve your sales and conversions.
Also read: Best Platform For Social Selling
Instagram is primarily known for professional and highlight quality images as it is entirely a visual platform. Hence, the simplest way to increase your sales through Instagram is to upload aesthetically pleasing photographs of your products, that are appealing enough to make the users stop scrolling and pay attention to your content. Use high resolution images, preferably captured through a digital camera. Avoid stock images and go for original pictures. In addition to this, we recommend considering lifestyle photography as it makes photos extremely compelling. For instance, an image of an individual using or wearing your product can significantly improve you sales as compared to the picture of the same product standing in front of a plain background.
Pinterest is used by 42% of women and 13% of men approximately, with the age range of users evenly distributed, but millennials are still in the majority. You need to keep these demographics in mind whenever designing a new post for Pinterest. Moreover, the platform, unlike other social media channels, has a feature that enables keyword targeting. You can target keywords that your customers are likely to search for to find your products.
The key to selling successfully on Snapchat is to stay active . The platform is quite fast-paced where prompt communication is crucial to keep users’ attention. The snaps last only for a few seconds, which means the communication timeline with the viewers is very short. While this can be a benefit in terms of faster conversions and quicker sales, it also means losing a customer quickly. However, if you are consistently communicating with the prospects through the sale, you might not have any problem selling your products on Snapchat. Furthermore, you can use the platform the provide an experience. Use different features and tools to show your potential customers what they could be missing out on, whether it is tickets for a music festival, a piece of home entertainment or a new dress. Give them a quick glimpse of the products, highlighting how great they can be. As a fast-paced network, Snapchat requires short and sweet content. Everything needs to be shown in a snap, so make sure you do not make the advertisements too long. Whether you are a promoting your products through an ad copy or through story, keep the content short, with clips of up to 10 seconds long and at most 10 separate snaps. This is a good practice to keep the users interested and coming back for more, rather than getting annoyed of you long snaps and stories and unfollowing you.