Launched as a simple social photo-sharing platform, Instagram has greatly evolved in the past eight years to become one of the most popular social media marketing networks. Considering that the number of active users on the platform has reached one billion, businesses can potentially target at least one billion customers! Instagram is a simple-to-use visual platform that attracts younger generations more than other social media networks. Besides, it is comparatively easier to get users to follow you on Instagram; not to mention, you can also Buy Real Instagram Followers at a cheaper price. Nonetheless, for these and more reasons, your brand should have a presence on Instagram, and here’s our guide to help you get started.
Step 1: Building a Brand Profile
The first step is to create a business profile on the network. Some vital components of an Instagram business profile include:
- Username: when choosing a username, be consistent and pick a name that you have used on other social networks, so that the followers can find you easily without getting confused.
- Display image: choose an image that represents your brand; usually, it is a brand’s logo.
- Bio: writing a good bio can be difficult as you only have 150 characters to clearly describe your business. The bio should also include your website’s URL.
- Verification badge: this is a blue check mark that appears with brands’ usernames, proving the authenticity of brands, public figures and celebrities. However, it is only available for business accounts through an application process.
Step 2: Creating a Content Strategy
Once you have a proper business profile, the next step is to create a content strategy. You can use a content calendar that will help you stay organized and share content regularly and consistently. However, before you get started, you need to decide upon the number of times you want to post in a week. Since every business has its own marketing requirements, there is no fixed type or number of posts to share. As a marketer, you will have to do some testing to determine which types of posts receive the most engagement, as well as, find out the days of the week and timings of the day when your audience is most active. To receive positive response, it is essential to ensure your posts are not pushy and effectively reflect the brand’s personality. Considering Instagram is a visual platform, share high-quality pictures with branded graphics. Often, brands also use lifestyle photos of the products to generate more user interest. An Instagram worthy image is attention grabbing and compelling enough to spark a thought or question in the viewer’s mind. In addition to this, as part of your content strategy, you need to include some relevant hashtags on each post. This will improve the visibility of your content, making it more easily discoverable. To find out the best hashtags for your post, spare some time to conduct a research to determine the most popular hashtags in your industry. Popular hashtags can help get the attention of the users and make your posts popular.
Step 3: Measuring your Performance
No marketing strategy is complete without measuring and analyzing its impact. Same goes for marketing on Instagram. Keeping a track of your performance helps determine if you there is something that needs to be done differently, such as a target audience, timings of the post or the type of the content shared. The platform provides a free in-app tool, Instagram Insights, for business accounts. This tool allows you to see impressions, reach, engagement, top posts along with several other significant metrics. The data can broken down from a period of few months to years, which is useful when comparing current performance with past performance. Moreover, the Insights also lets you understand your audience better by providing demographics of their gender, age and location. This is enable you to have your target audience in mind whenever creating a content strategy.