Instagram has become one of the most used social media platforms today. By the end of the second quarter of this year, the platform had 800 million monthly active users, with more than 500 million daily active users, and the numbers are growing every day. However, since you only share photos and videos on Instagram, it become a bit challenging for marketers to come up with good content to engage the existing followers and attract new followers. Also, marketers can Buy Real Instagram Followers to increase follower count. Nonetheless, here are some ideas to help you come up with good quality compelling content for Instagram.
To remain transparent to your audience, you can share the story of how your business was started and your motivation to keep it running. We have observed that customers and fans love hearing about the passions of an entrepreneur that led to the launch of the brand they like. Did you know that the #smallbusiness hashtag is used by more than 15 million users on Instagram? Using the hashtag with your posts can improve visibility. In fact, celebrating your small business can even make your posts appear in the top trending posts. Concludingly, sharing your brand story is a fresh and unique way to build a stronger connection with the audience and get their attention and focus.
Behind The Scenes
To show off your products or service from a different angle, you should try behind-the-scenes photography. Instagram users usually see perfect professional shots from brands, this is your chance to provide them with something different. Show them how your products are prepared, introduce the with your team or share a picture of your working environment. For instance, a restaurant or a bakery owner can share photos and videos of food being prepared. Whereas, an office worker can post a video collage of them having a meeting with their coworkers. Show your followers whatever you think is valuable about your work.
Products/Services In Action
If your company sells tangible products, you can shoot video or photos that show the products in action. It can be a tipping point that converts followers into customers. Focus on making your post a “how-to” type instead of the salesy “buy-this” type. This will result in more engagement and a good return on investment. In addition to this, if you sell a service, you can use the this idea as well. Whether you paint houses or perform legal work, you can capture and share an image or video of what you are doing.
Despite being one of the underrated top ideas for posting on Instagram, employee photos can be effective in building a stronger, more personal connection with your audience, while humanizing the brand. Employee photos do not necessarily mean proper professional photographs, you can even share some fun, silly, interactive shots. The aim is to instil trust between the customer and the employee; hence, you can share whatever you think will capture the essence of your brand while building that trust. Your followers and customers are likely to be interested in knowing who are the people behind the products and services they use. Sharing employee photos can make business transactions more friendly and personable, while boosting engagement rates.
Yet another great idea for Instagram photos is to include customers in your content calendar. This means reposting the images where they have tagged your business, uploading photos of your happy customers or sharing the testimonials that customers wrote to you. While the existing customers will be delighted when you mention them, new customers will gain faith in your brand. Sharing customer photos and their experiences first-hand is an excellent way to build trust with the potential customers, and eventually convert them into satisfied customers.
Flat lay Pictures
Instagram is entirely a visual platform, which is why a large percentage of marketing success depends on the aesthetics of the picture. A flat lay is an aerial view photo of the items placed in an aesthetically pleasing order. Flat lay pictures are excellent for marketing your products, especially if you have an ecommerce business. They are an effective and creative way to grab users’ attention and provide them with pleasing content.