Did you know that more than two million advertisers on average use Instagram every month? The platform offers excellent opportunities for small businesses to create engaging ads, targeting the right audience and converting them into buyers. Hence, if you are looking to increase your sales and promote your brand, it’s time to get your first Instagram ad campaign launched.
To get started with advertising on Instagram, you need to create an ad campaign focusing on what you want to promote or sell and highlight its value proposition. There is no point in spending your budget on something that does not provide any value to the audience. Think about why you are creating the ad in the first place. Do you want to announce a product launch, invite to a special event or promote a seasonal sale? Once you know the reason for creating the ad, it will be easier to choose the ad objective. For instance, your objective could be to drive sales, increase conversions, gain brand exposure, generate engagement or boost follower count. Also, you can Buy Real Instagram Followers to boost follower count. Having a clear purpose and objective will help you plan your campaign’s content, choose target audience for the ad and pick a format.
The next step is to choose an audience to show your ad to, that is, your target audience. For those advertisers who do not have any idea about who their ideal prospects are, they can use Instagram Analytics to get the idea. For instance, a skincare brand that is launching new products for men can determine the age ranges and location of their male followers and then, set those parameters for their target audience. However, if the brand has a majority of female followers, they can alter the ad copy to target these women and convince them to buy the product as a gift for their fathers, partners or sons. In case you don’t know, ads on Instagram are created through Facebook’s Ad Manager. Hence, you have the same targeting features and options for Instagram advertising. You can choose the audience based on age, location, gender and age. Make sure you don’t select a target audience that is too wide or too narrow. Since the type of your ad and its content depends on the target audience, be careful with your targeting.
Also Read: How To Create Effective Instagram Ads?
Just like you have seen Instagram posts in various shapes and sizes, Instagram ads, too, can be of different types. Keeping in mind your ad objective and target audience, you can choose the type of ad that best suits your needs. Here is a list of some types of ads that can set up on Instagram:
- Photo and video ads
- Instagram carousel ads
- Instagram stories adsTop of Form
Now it’s time to work on your ad creative! Keeping in mind the purpose of the ad, and the people it is addressed to, think about the wider requirements for the campaign. What is the tone of the ad going to be like? What visuals are you going to add? Come up with unique and creative ways to sell your product or promote your brand. Here are some important things to remember when designing an ad for Instagram:
- Try to make the ad copy to the point, direct and concise because you only have couple of seconds to grab someone’s attention. Most of the readers are simply going to scroll down without rereading if they don’t get your message the first time.
- Whether you are creating a Stories ad or a newsfeed ad, make sure you include a strong call to action to direct your audience where you want them to go, such as your online store or website.
- For advertisers who are looking to increase brand awareness and reach new audiences through Instagram ads, don’t forget to include your logo, tagline or both as part of your design. It plays a significant role in improving brand recognition.