Among the various amazing advertising features on Facebook is their retargeting feature. Retargeting on Facebook is a powerful way to convert your website visitors into customers, subscribers or members. It will not only help increase your sales and generate revenue, but also help build a strong fanbase and increase your organic reach over time. Speaking of fanbase, if you are looking for ways to increase your likers on Facebook, you can Buy Real Facebook Likes.
Specific Webpage Visitors
Your website or blog consists of various web pages, each of which attracts different visitors. Then would you show the same generic ad to all the visitors? With Facebook retargeting you can segment your audiences based on the pages they visited on your website. This means users are shown specific ads that they are most likely to be interested in and compelled by. For instance, a blogger targets users based on the topics of the articles they have read. So, if a user reads an article on cars, they will be shown an ad to read more articles about cars. The same tactic can be used for website product pages and landing pages.
Interested in Learning More
The website visitors who are interested to know about your offering are more likely to convert than the visitors who simply browsed through your website and then left. This means that visitors who wanted to learn more are worth a higher bid and a higher budget allocation. You can segment the two audiences using Facebook’s custom audience feature.
Pricing Plan Inquirers
One of the most effective retargeting technique on Facebook is to create a custom audience of people who visited the pricing section of your website. It is possible that some of these users liked your product but found it expensive. You can segment these users and retarget them with customized ads, offering discount or announcing special deals. Also, there is a possibility that these users are in market and comparing prices of your products with others’. If you retarget them, they are very likely to become paying customers. Bid the highest price you can to make sure you reach all of these people.
Almost Signed up
Yet another way to make the most of a retargeting campaign is to choose the audience who almost signed up on your website but didn’t. These are the people who are very close to converting. There could be various reasons why users clicked on the Sign up button but did not create an account. With a retargeting campaign, you can push them towards creating the account, addressing the concerns and insecurities that didn’t let them sign up in the first place.
One of the most basic retargeting practices that is often ignored is time segmenting. While the other retargeting tactics are based on where they visited the website, this technique focuses on targeting people by when they visited your website. The idea is to spend more ad budget on the visitors who recently visited the website and less on the ones who last visited a while ago.
Did you know that besides segmenting your visitors, you can also exclude irrelevant audiences? You can choose to eliminate certain users from your target audience, especially if they have a very low chance of converting. Not every visitor who visits your website will be interested in your offerings, which means you do not need to spend your budget targeting all website visitors. For instance, there is no reason to target people who visit your career page, you can exclude them, unless your ad is for a job offering. Moreover, you can also exclude people who spend less time on your website. Visitors who left the site after a few seconds are do not have a good chance of converting.