Over the last decade, social media has become immensely popular, with the platforms constantly experiencing an increase in their reach and growth. However, as more and more users continue to use social media platform, new trends keep emerging so that businesses can reach out to these users. Also, you can Buy Real Instagram Followers to reach more users. Nonetheless, here are some of the most popular social media marketing trends from this year.
The most effective and popular form of content for marketing is video. You don’t necessarily need to invest in high-budget videos, a good quality video recorded through a phone camera can be as effective. Videos are a great way to highlight your company’s culture while keep your audience engaged. According to a research done by Buzzsumo, video posts have the highest engagement rate overall and twice the engagement level of other types of content. Moreover, an emerging social media trend is the use of live videos, that gives a stronger feeling of connection and exclusivity. Most users, depending on their notification’s settings, are notified when an account they follow is recording a live video. This means that live videos attract a more enthralled audience and can result in increased number of likes, comments and shares. They also provide an immediate interaction between the brand and the fans.
Also Read: 5 Predicted Instagram Trends Of 2018
User Generated Content
People tend to value the honest and unbiased opinions from other users. Sharing reviews, shout-outs and other creative things that customers do for your brand is a good way to reach out to more users. While some brands design their entire campaigns on the basis of user-generated content, others simply incorporate some user content in their social media strategies. In fact, the biggest companies, like Starbucks, use user-generated content to promote their brand. User-generated content is not just restricted to the users’ posts that you share, you can also host contest, ask questions and gather useful feedback. User-generated content is an easy, effective and low-cost social media trend that also results in good engagement rates.
Yet another new social media trend is to share short-lived content. This was first introduced by Snapchat in 2013 when they released the concept of “Stories”, and less than a couple of years ago, Instagram launched their own version of short-lived Stories. As a result, average time spent on Instagram per day increased from 7-13 minutes to a peak of 28 minutes. The reason behind this is that ephemeral content gives users a feeling of limited time content. Additionally, a short and limited time content requires a lower commitment from the user. Short-lived content has proven to be quite effective for building brand image, driving engagement, driving sales and improving brand loyalty.
The idea behind influencer marketing is to use a celebrity or a famous personality to promote your brand or specific products and services. Most businesses have noticed an increase in their ROI when using influencer marketing instead of traditional methods. This could be because people tend to trust other people more than they trust businesses. Instagram, YouTube and Facebook are the top platforms that support influencer marketing.
AR and VR
If you have heard of and used Snapchat’s various filters, you may know about augmented reality (AR). The filters are a cool fun way to get your brand out there among younger generation. Another application of Augmented Reality is its ability to show what something would look like without the object actually being there. This can be used to improve a customers’ shopping experience and help them make the purchasing decision. On the other hand, virtual reality (VR) is a bit more immersive, where you can have a view of a different reality. Despite being relatively expensive, AR and VR technology is being implemented by a lot of companies on social media.