Instagram has come a long way from being just a photo-sharing app to one of the biggest social media networks, with more than 200 million monthly active users sharing 60 million posts and getting 1.6 billion likes per day. However, despite its massive growth, there are still businesses who struggle to grow their brands on Instagram. While you can Buy Real Instagram Followers to increase profile reach, here are some ways to help you create brand awareness and reach a broader audience.

Engagement

 

When it comes to marketing on social media, engagement is the most crucial element. Regardless of the type of business you are promoting, the goal is to interact with your audience and ensure that they like or comment on what you share. To achieve this goal, you need to post the right content consistently and at the tight times, as it will attract more attention from the target audience. In addition to this, have conversations with the followers as it will turn your casual profile visitors into brand advocates and loyal fans. Liking to a comment, answering a query or even responding to a direct message can help build deeper relationships between the brand and followers. In fact, research shows that answering to consumer questions on social media can drive 49% of fans to purchase. However, we understand that brand owners are busy people and often small businesses do not have sufficient resources to hire customer representatives. Hence, they don’t need to respond to every message; they can just be as active as possible. Your followers will appreciate every interaction you give them.

 

Also Read: 4 Things To Keep In Mind When Creating A Social Media Marketing Strategy

 

 

Content

 

Just like any other social media, organic growth on Instagram also relies on sharing great content. If your objective is to make people want to like, comment and follow you, then you need to post content that appeals to them. So, how do you determine what content appeals to your followers? Here are some ways to help you:

• Keep an eye on your competitors. Look at the type of content they are sharing and notice what is generating the most engagement for them.
• Track what is trending. Keep track of customer and influencer profiles to determine what hashtags or trends they are following.
• Load Instagram Stories and use the poll sticker to collect ideas and feedback from your followers.

 

User Involvement

 

Often marketers struggle to achieve measurable growth on Instagram. One of the strategies to overcome this problem is to take help from your existing followers. Statistics show that consumers are seven times more likely to buy from a brand recommended by their peers. @mentions and tags from your customers can help reach new audience members that you might have never reached otherwise. There are various ways to include user-generated content in your content strategy. One of the simplest and easiest way is to run a competition using a branded hashtag. Allow your target audience to participate in the contest by sharing pictures of themselves with your products, following your profiles or tagging themselves in comments, and give them a chance to win something valuable. Moreover, after the winner gets their prize, you can ask them to post a review or show off their prize on their social media profile as it will get you more user-generated content. The three major elements of a successful contest include a valuable prize, a method to monitor entries and branded hashtags or promotional tags.

Influencer Marketing

 

Since Instagram’s newsfeed has become algorithmic, it has becoming really challenging to grow your followers organically. It takes a lot of time to earn consumer respect and build brand credibility in a cluttered marketplace. To speed up the process, you can get in touch with an influencer in your industry. Influencer marketing is one of the easiest ways to increase the impact of your marketing. Connecting with the right influencer can help cultivate trust between the Instagrammer and their following and expand brand reach. You can look for influencers in your field by searching for relevant hashtags.

Updated on November 3, 2018