With more than a billion active users and counting, Instagram has become one of the most popular social media networks. Every now and then you see the platform introducing new features and functions for individuals as well as businesses. One of the biggest updates of the year was the Instagram newsfeed algorithm, that changed the chronological feed to an algorithmic one. While the purpose of the update was to improve the experience of users, it has significantly lowered the engagement rates for business accounts and made it more difficult to obtain followers. Although you can Buy Real Instagram Followers to increase followership, here are some tips to help you maximize engagement on Instagram.
Write a Good Bio
We have often seen brands paying attention to the photos they share and the captions accompanying them; however, what they forget is that Instagram profile bio is one of the most important elements of branding. Your value is a representation of some serious valuable real estate. Adding a few words as an introduction to your brand in the bio can help funnel profile visitors, promote brand recognition as well as serve as call to action. Ideally, your bio should include the following elements:
- A slogan, tagline or a brief description that uniquely represents your brand.
- A branded hashtag to encourage sharing and tagging.
- An Instagram-specific link that directs viewers to your website homepage or any relevant page.
Also Read: 4 Tips To Expand Your Instagram Brand Reach
Share More Stories
Stories have become a trending content type on Instagram. They are the most popular type of content as users can’t get enough of the time-sensitive and self-destruct style content. Recently, the platform also introduced an audience poll feature for Stories, which makes the content type idea for boosting engagement and interactions with the followers. What makes Stories so easy to share is that they do not need to be polished. Whether it is a snapshot, bit-sized post or a selfie, whatever you want to post as a Story can be put together in no time.
Post Video Content
While Stories can be considered as the king of all content, videos are not far behind. Video content is usually received with a positive response on social media networks, and Instagram is no different. However, it is much easier to share videos on Instagram than on other platforms, thanks to the variety of features that it offers. Boomerang and Hyperlapse are two native Instagram apps that allow for straightforward video editing. This social media network is all about sharing compelling visual content and videos are an excellent way to instantly enhance the entertainment value of your feed.
Determine Optimal Times
One of the effective ways to increase your reach on Instagram is to post frequent updates at the optimal times. Simply put, how often you post and at what time you post have a strong impact on the performance of your content. A common yet unrecommended practice is to post at random timings without sticking to a schedule. On the other hand, social media experts recommend posting on the optimal times for more engagement and reach.
Include Call to Action
The captions accompanying your images or videos should be creative as well as encourage engagement. Your captions should be convincing enough to make viewers take an action. Here are some tips for writing effective captions:
- Ask questions
- Tell people to visit the link in your bio
- Encourage sharing through hashtags and regrams
- Include “tag-a-friend” phrase that encourages conversations between users.
In addition to this, playful captions can also be used to encourage action while, at the same time, putting the brand’s personality on display. To conclude, focusing on your captions and putting a but of extra effort can help boost your engagement rate.