Facebook as a social media marketing has become immensely popular. It has retained its spot as a top contender with the greatest number of daily users than any other social media network. One of the reasons that makes Facebook an excellent choice for marketing is its feature that allows uploading video content. Sharing videos on Facebook as a brand can even help you get more likes. Speaking of likes, you can also Buy Real Facebook Likes. Nonetheless, here is a guide to creating and sharing video content on Facebook.
According to social media studies, video content will account for 85% of total internet by 2019. Hence, if your Facebook marketing content strategy does not include any videos, you need to reconsider the strategy. If a picture is worth a thousand, a video is worth a million words. Whether you are running an or sharing a regular post on Facebook, video content will generate more engagement. Research shows the engagement rates for video ads are three times higher than engagement rates for non-video ads. In fact, more than 80% marketers say that video marketing is a significant element of their overall marketing strategy. This means that if you are not sharing video content on Facebook, you are falling behind your competitors. In addition to this, videos also help build audiences’ trust in your business. According to a consumers’ report, watching videos from a brand makes customers more confident about purchasing from them. This is probably because videos are way more convincing when it comes to explaining complex concepts. Consider this scenario: a brand has launched an innovative new product. A video can be used to demonstrate how the products works, and as a result, increase the likelihood of people buying the product.
Also Read: How To Use Videos On Facebook?
If you are creating a video for Facebook video ads, make sure you keep it short and concise. As observed, video ads that are between 15 to 30 seconds long usually give good results. This is because viewers are more likely to watch shorter videos to completion. On the other hand, if your video ad is too long, the viewers may stop the video even before getting the full message. Moreover, another good practice is to include a call to action in the middle of the video. This will help you catch audience’s attention before they get bored and stop the video.
Often marketers do not pay attention to video thumbnails; but they are a significant element of videos. Users are not skip over a video that has a boring thumbnail. You should use relevant and highly engaging thumbnail that can compel users to play the video. However, make sure you do not put too much text on your thumbnail. Keep the text within 20%, as exceeding that can decrease your reach.
Did you know that 85% of the videos on social media are watched without the sound? This is why your video should effectively convey the message without relying on the sound. A good idea is to use subtitles. This will also make your videos more accessible to users with auditory processing disabilities. If your video does not make sense without sound, chances are only a small percentage of viewers will be able to comprehend it.
Before you publish your video on Facebook, pay attention to the format of the video. Typically, square videos are preferred more, especially on mobile platforms. However, if you cannot keep a square format, go for a vertical format instead of horizontal format.
Now that we understand the significance of sharing videos on Facebook, and how to publish compelling videos, let’s talk about the types of videos you can share. There are various ways to make use of the video content, such as:
- Sharing a testimonial from satisfied customers
- Prompting a video as a B2B company
- Explaining the products and services that company offers
- Recording a behind the scenes clip of your employees