Did you know that 55% of marketers consider blogging as their top marketing strategy and claim to have benefited from it? Writing regular blog posts is an excellent way to get more traffic, reach a larger audience and build a stronger fanbase. Also, to build a fanbase on Instagram, you Buy Real Instagram Followers. Here are some more benefits of blogging
Building Trust with the Audience
Blogging is an excellent way to educate your customers about the industry as well as other relevant areas they find interesting. We have seen huge brands consistently sharing blog articles to assert their role as an expert on the subject or industry leader. Moreover, it will also make audiences trust and have confidence in your brand. Naturally, a blogger who reads your posts regularly will eventually form a strong trusting relationship with you. The idea is to build trust with the audience before you try to sell them your products and services.
Providing Value to the Customers
People avoid following brands who are excessively promotional and salesy. It is annoying to see a brand just posting about their products and services. When social media users follow a page or account, they look forward to finding something valuable. Yet another benefit of blogging is to provide value to the customers. This will help you offer a better experience than your competitors. However, in order to add value to your content, you need to ensure it is well-planned. With a well-planned informative blog post, you give the audience something valuable for free before they have even made a purchase. Chances are after reading the post, the readers might choose to make a purchase. Some ideas for a blog post include:
- Latest trends
The more your potential customers get from you without investing, the more loyal they will be when they turn into customers. Consider the example of Etsy Marketplace, which is an e-commerce-based business, like Amazon. The business maintains a blog, called Etsy Journal, where they share articles, ideas and checklists to inspire the audience. Simply put, the key here is to educate before selling.
There are three stages of capturing a customer to your business. The first is the awareness stage, followed by the consideration stage and lastly, the decision stage. All of these stages are equally significant in converting a customer. and blogging benefits across all three stages. For instance, a blog post telling people about the latest gadgets and technologies and help attract new customers to tech-related business by getting them interested in the products and services. In addition to this, “how-to” articles are a great way to convert users in the consideration stage. These are the users who need a little push and some more information about the product or service. Lastly, testimonial content marketing is another promotional tactic that provides a social proof to customers in the decision stage, so they purchase from you. Hence, to conclude, blogging allows you to push a customer through the three stages of lead conversion process without being too salesy.
Often brands think that their money should be invested more in things like operations and brand management instead of promotions and advertising. But how do they aim to build brand awareness without spending resources to market the business? Once again, blogging is the answer! If a number of users find your blog helpful and it truly creates value for users, search engines might improve its ranking in the search results. This is an excellent strategy for brands to share information about new products and services on their blogs. Users will not only visit the site to obtain the information they are looking for but will also learn about your business in general. For example, the famous company, Tesla, spends less time on promoting their business and more time on publishing articles about new products and features.