Gone are the days when Facebook was only used for connecting with friends and family. Today, it has become a platform that companies use to increase their brand reach and followership. Also, to increase reach, you can Buy Real Facebook Likes. However, companies can use Facebook to recruit new candidates as well. It is an effective way to reach people who may not be searching for a job but are open to the right opportunities. With Facebook’s wonderful advertising tools and targeting features, you can easily get in touch with the hard-to-reach candidates.
Publish Attention Grabbing Posts
Considering that Facebook is used by billions of users, there is a lot competition to get your ideal candidate’s attention on Facebook. This is why you need to come up with an attention-grabbing strategy that makes your post stand out in the cluttered feed. To get started, do some quick research. Begin with your colleagues; talk to them and determine what they love most about their job, such as relationships with the coworkers, the benefits, equipment or location. Use the information you have collected to create a Facebook post. Emphasize more on the aspects that your colleagues love about the job.
Create Event Ads
For employers who are planning to hire a number of candidates, a good idea is to go for a job fair or a smaller job event. To make sure that your event receives a good response, you can create and run Facebook event-specific ads. Start by creating an even on Facebook and then set up a campaign. For event ads, the platform automatically ads a call to action allowing the audience to choose if they are interested in the event or attending or not attending it. Users can also like, share and comment on it.
Share More Video Content
Referring to the first point, where we talked about posting content that stands out, you should share video content to receive more engagement and attention. As a Facebook user, you may have noticed that the platform shows videos more often than other content types. Hence, videos should be crucial part of your Facebook job recruitment strategy. We have seen a lot of employers avoiding video content as they find it difficult and expensive. However, it has become a lot easier to record videos these days. You do not need to buy some expensive equipment as you can simply use your smartphone camera. Here are some tips to guide you on publishing video content for job recruitment:
- Hold your camera in the landscape position
- Have a good lighting on the faces of the people and avoid backlighting
- Limit background noise
- Create a video showing your company’s work culture
- Start with a video of your team talking about why they like the company
Once the video is ready, you can upload it on Facebook by clicking on the Photo/Video button about new post options. Also, you can create a Facebook video ad. Select the ad you want and people you want to target and upload the video.
Use Facebook Live
There is no more interactive way to connect with your potential candidates than through live video. In a live video, you can give them an idea of what a few minutes on the job are like, answer their queries about a job opening and introduce them with some of your co-workers. Thanks to Facebook that has made the live videos experience wonderful by allowing users to broadcast the video right from their feeds.