Almost every business owner, regardless of the industry they belong to, are familiar with social media marketing as they maintain their online presence on Facebook, Instagram, LinkedIn, Google+ and more. In case you are looking to get followers for social media profiles, you can Buy Real Instagram Followers, Facebook likes etc. However, very few of these business owners know about business blogging. A business blog is another marketing channel that increase your brand’s online visibility and supports business growth.
Search Engine Optimization
Often people only think about rankings when it comes to search engine optimization. However, it is more than that. SEO is a long-term technique that helps make your business more visible in search engine results than your competition. One of the ways to practice SEO is to write blog posts and include keywords in them. These keywords are what your potential customers usually search for relevant to your brand. When search engine algorithms come crawling, they will notice that your blog has used a popular keyword multiple times, and due to high relevancy, it will rank your business higher on the search results page.
Also Read: 4 Reasons why Marketers should Write Blogs
Publishing good-quality interesting articles can help business owners collect emails of interested prospects by asking the readers to subscribe. Once you have their email addresses, you can add them to your marketing funnel, where you will be able to send them more communications and promotions about your business. The more you reach out to a prospect, the greater chance for them to convert. For instance, we have seen a few beauty brands who publish articles to give out tips and best practices. They also encourage their readers to sign up for the newsletter to receive valuable tips regularly. The tactic is not limited to beauty brands and can be implemented by almost every brand.
This refers to generating enough demand from the market so that you are able to sell to them. This can be done by piquing audience’s interest in your products and services and highlight your value proposition. For instance, businesses often use content presentations and blogs to announce new products, services, features and inform customers what problems can your product solve. This helps create and cultivate their interest in your brand. Let’s consider Apple, the brand generates demand through content presentation. When a new Apple product is released, the leaders at the company give a detailed keynote presentation to build excitement around the new release.
Another increasing trend is of influencer marketing, where you give your products to influencers free of cost and they write a blog post reviewing your product and brand. The important thing here is to ensure that you choose an influencer that your customers admire and follow. This is especially beneficial for business owners who have just started marketing and do not have followers initially. They get in touch with influencers having thousands of followers and can promote your business.
A good way of collecting feedback from the audience is to write blogs and give your readers a chance to comment their thoughts. Since brands usually seem more available on the blogs, it allows customers to reach them. Similar to social listening, brands can use the readers’ feedback to adjust their marketing and advertising strategy. For instance, each post on Trip Adviser’s blog concludes with a comment section where visitors can leave their suggestions, opinions and overall feedback. This helps them engage with customers as well as use the suggestions to improve their business.