In the June of this year, Instagram hit one billion monthly active users, which is almost equivalent to one-eighth of the world’s population. The platform, initially introduced as just a visual network, has now become a great place for business as well. Businesses can not only build an online presence on Instagram, but also build a stronger followership, convert users into followers and followers into buyers and generate more sales. Speaking of followership, you can also Buy Real Instagram Followers. Nonetheless, here is how you get started with social selling
Switch to Business Account
Even though it is pretty obvious, a number of small business owners start selling from their personal account. However, converting a personal profile to a business profile provides you access to a plenty of useful selling and reporting options. Here are some of the features available only for business accounts:
- Instagram Insights: similar to Facebook’s insights, this tool allows you to obtain information about your followers, including their interests, behaviors and demographics. The tool compiles and aggregates the data to present it using charts.
- CTA Button: this button appears on the top of a business profile under the bio. It gives visitors the option to email, call or get directions to your location.
- Story Links: the platform does not allow Instagrammers to include clickable links in a post; they can only be added in the bio. However, by converting to a business profile, you can include links in Instagram Stories through which users will be able to directly visit your landing pages or website.
Use More Hashtags
Hashtags are one of the best ways to make an impact with your organic campaigns on Instagram. Use a combination of hashtags that are frequently used and have a high posting volume. Here are some dos and don’ts of using hashtags on Instagram:
- Make sure the hashtag is relevant to the content you are sharing
- Do not use too many hashtags; a good number is nine hashtags per post
- Try to use specific or niche hashtags more
- Don’t just use the popular hashtags to get more attention
- Do some research to confirm that the hashtag means what you think it means
- Save your hashtags so you can use them later
- Give more importance to using branded hashtags
- Keep branded hashtags short and unique, but simple and easy to remember
- Don’t be afraid to experiment with emoji hashtags
Run Paid Ads
Brand owners, especially with small businesses, often talk about having a low marketing budget and making the most of it. This is why they do not invest on advertising assuming it to be quite costly. However, the truth is if you create and optimize an ad campaign effectively, you are likely to receive more money. You can opt for low-budget paid Instagram campaigns that have the potential for a great ROI. The key is to carefully set up the ad and select an appropriate target audience, and you will receive your money with plenty of interest.
Work with Influencers
Influencer marketing has become quite popular on Instagram, especially as a means to promote physical goods. This is because when an influencer shares a picture or video of them using your product, it improves the credibility of the product. There are a number of millennial Instagram influencers who are actively reviewing brands and maintaining a loyal following. One of the reasons why influencer marketing is widely used is that it is different than traditional marketing strategies and is not pushy. Adding influencer marketing to your marketing strategy can help you reach the target audience more quickly. This eventually helps you to increase brand awareness as well as generate leads. In addition to this, influencer marketing helps build customer’ trust and is also good for getting conversions.