Did you know that on Facebook alone, more than half a million comments are posted each minute? Add this number to 300,000 Facebook updates and 100,000 shared photos and videos. It is nearly impossible to sift through this huge plethora of content to find your brand. That is where social listening comes into play. It is the process of monitoring digital conversions to determine what the audience is saying about your brand and industry as a whole. Social listening allows tracking overall brand performance and adapting to new trends, coming up with new content strategies, getting new ideas for your next marketing campaign and identifying effective ways to reach new audiences and convert them. Also, to reach new audiences on Facebook, you can Buy Real Facebook Likes. Nonetheless, here are some tips to help you get start with social listening.
Identify the Buzz Words
To incorporate social listening in your social media marketing strategy, start by identifying what words people use when talking about you, which are called Buzz words. These words do not necessarily have to be your social media handles, they can also be:
- Branded hashtags
- Commonly used industry terms
- Industry Hashtags
- Local Hashtags that your audience cares about
- Names of the renowned people in your company (such as CEO, Directors etc.)
- Your product names
- Your slogans, catchphrases and mascots
The buzz words keep changing with the trends. For instance, when you launch a new innovative product, your customers and competitors will find new words to describe the product. Make sure you keep track of the changing trends and identify the new words associated with your brand.
Establish a Benchmark
Before you start with social listening, spare some time to establish what is ‘normal’. Do this for each of the words you are tracking. This may take a few weeks to gather the data and analyze it, but it is worth the time and effort, as it will get you your baseline. Your ‘normal’ is your starting point. With a clearly defined starting point, you can do some very interesting and impactful research with the data. Track buzz words over longer periods of time. As you keep listening and building new marketing strategies, greater brand awareness becomes your new normal. To see more of these longer-term upward trends, you need to target specific terms with on-going content strategies and marketing initiatives. The aim should be to increase positive buzz around one or more of the terms, and then observe how your efforts are impacting the established benchmark.
Discover Customer Pain Points
Social media platforms are where people connect, celebrate and share as well as vent their frustrations about bad experiences. With social listening, you track the social conversations and determine what has disappointed your customers. It could be related to your specific product or service. You can even track the industry on a broader scale and learn about your potential customers’ pain points. This will help you build your product and create marketing strategies around these customer challenges. When you listen to your customers, understand their problems and provide solutions, it improves your brand reputation and makes you more noticeable.
Compare your Performance
This is where you compare the performance of your brand with the performance of your competitors. You listen to what people are saying about you and compare it what they are saying about the competitor. Do the audience perceive them as a more trustworthy and high-quality brand? If so, then you need to work on your marketing strategy to change that perception and win over their customers. Are your competitors ignoring a portion of their customers? Then, you have the opportunity to target these people and make them your customers. Social listening can help you discover unique and different ways to edge out the competition and increase market share.