The Stories feature in Instagram comes with a number of advantages. Not only is it used for entertainment purposes, but also helps benefit your brand, drives traffic to your website, increases engagement and ecommerce. Suffice it to say, it is yet another means to help your business grow. You can also, buy Real Instagram Followers and much more to increase brand awareness and sales.
Return On Investment
ROI basically measures the loss/gain of an investment compared to the amount that was invested in it. You need to make sure if the time and money you’re putting into is being well-received. This is where Instagram impressions, engagement, and reach come in. These help in analyzing in-app activities, how your viewers respond and what really piques their interest.
Combining Instagram Insights and Google Analytics data
Google Analytics gives you an overall insight of your website marketing and how Instagram influences it. Instagram Insights however, consist of the following:
Follows, the number of followers you gain after putting up a story.
Impressions gives you an insight of the number of times your story has been viewed.
Reach, the number of unique accounts that have seen your story.
Exited, the number of people left without watching the whole story.
Tap Forward, the number of people who tapped to view your next story.
Tap Back, the number of people who tapped to view your previous story.
First, you need to have an Instagram business account in order to access insights. You can either access your stories insight via your profile or the stories themselves.
Stories insight via your profile
For gaining insight via your profile tap on the menu icon and select Insights, then tap on Content. Here you’ll be able to see a list of your stories. Choose one or click on See All to get a general idea of all your stories.
Story Completion Rate
Instagram story Completion Rate helps you determine the percentage of people who have viewed your story in its entirety. It’s pretty simple. All you have to do is divide the number of people who have viewed the last part of your story to the number of people who have viewed the first bit and multiply it by 100.
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