Following in Instagram’s footsteps, Facebook is determined to test out hiding the like counts in order to protect individuals from envy. It has become an obsession to get more likes than others. It is what’s driving people to increase their like counts by any means which further leads to lower self-esteem. Not only that, but it also leaves a negative impact on your personality.
Similar to Instagram, instead of showing the total number of likes Facebook too will only show a few names of mutual friends who’ve liked the post. The total number of likes will only be visible to the one who’s posted it. The objective is to place more attention towards the content rather than the likes it’s received. In addition to this, this will also help Facebook take action against the detrimental increase of competition and the feeling of inadequacy merely caused by the number of likes a post gets.
It will also prompt people to post whatever they want without fearing how many likes they will receive. Suffice it to say, Facebook will more likely be boosting its users confidence. This may actually increase Facebook usage too. When there will be no competition, people will post freely and enjoy using the app. Thus, it will help encourage its users to use Facebook more often.
In accordance to TechCrunch, Facebook is more likely to pull back if the removal of like counts affects with the ad revenue or decreases its usage. However, likes have been a major part of Facebook. Celebrities, brands, and others have been judging each other’s reputation by the number of likes their posts have received. Removal of like counts will leave a great impact on its users and more importantly on social media marketers.
Social media marketers are bound to be aggravated if Facebook goes ahead with this.
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