We understand how challenging it can be to acquire followers on Instagram, considering the platform is used millions of people worldwide. One way to increase followers is to Buy Real Instagram Followers. However, if you do not have the budget, you can still get a decent number of followers by sharing likeable content. Here are some tips to help you come with a content strategy on Instagram
Focus on Quality
Instagram is a visual platform where users look forward to seeing aesthetically pleasing and appealing images and videos. They appreciate media that provokes their emotions or narrates a story and are particularly interested in visuals that cover various lifestyles and products. We see a number of Instagram accounts putting a lot of thought into writing and curating lengthy captions accompanying the visuals. However, people don’t come to the platform to read long image or product descriptions. Hence, instead of focusing on writing good captions, you should spend more time in capturing and choosing the high-quality appealing images and videos. Instagram users typically do not follow accounts that share low-quality visuals.
Also Read: 4 Tips To Expand Your Instagram Brand Reach
Continuing with the first point, Instagram is not a play where you use words to deliver the main message. The image itself is the message, which is why you need to carefully choose what you share so that the message is rightfully delivered. Hence, it is image before caption, video before text. This also explains why YouTube and Instagram are among the top 3 social media networks. Online users live visual content and providing users with what they want to see is a wonderful way to grow your audience and generate engagement organically.
When it comes to choosing images for Instagram, we recommend you go for something that can instantly grab viewers’ attention. Sharing visuals that blend well into the newsfeed will not get you much attention and viewers are likely to scroll even if they are a huge fan of your account. Therefore, use bold colours, contrasts to make the visuals stand out. According to our observation, Instagrammers that stick to a single colour, theme or pattern get noticed more and receive more attention. Even as a user is scrolling through their newsfeeds, they quickly recognize your post because of a consistent them. From a branding perspective, this is a great practise. Each time a user sees a post from you, the them can make them think about your brand. This creates a repetition that keep you on top of the audience’s mind when they need to buy your product or service. This is actually the primary psychology behind using Instagram for branding.
Keep Things Positive
There is a lot of negativity in the world, from work load to financial responsibilities that keep stressing the users. People often use Instagram and other social media networks to escape the negativity. They look forward to seeing inspiring, motivating and humorous content that can make them feel better. Hence, you should try to radiate positive feelings through the visuals on Instagram. Some effective ideas include: a funny throwback picture, a motivational quotation, a meme or anything that gives out happy feelings.
Narrate a Story
Audience like to listen to stories. It is a highly effective way to keep them engaged. What’s more effective is using visuals to narrate a story. A good approach to get users to like or comment on your content is to create a story telling video that can help them in their daily lives. As a business Instagram account, you can share your brand story, telling the audience about how you started and how well you have progressed so far.
Use Editing Tools
As much as people promote unedited photography, they actually find the edited pictures more appealing to eyes. When it comes to modifying an image, we suggest you keep it simple and do not make it appear unauthentic or over-produced. Don’t go overboard with the editing. Make sure your product or scene does not look way different in the photograph than in real life. With that being said, to make your pictures more noticeable and fascinating, use filters and editing tools. Make the colours pop, enhance the lighting and apply effects that bring out the best in your image. Give the picture a warm or cool feel depending on your brand theme.