Social media has opened various opportunities for marketers. They can promote their products, create brand awareness, generate conversions and leads, and build a solid follower-ship. If you are looking to build a followership on Instagram, you can Buy Real Instagram Followers. Nonetheless, one of the best uses of social networks is to boost conversion rates. Conversion rate is a percentage of your website visitors who convert on an offer. While a well-written copy, appealing offers, goad visuals and compelling CTAs are enough to drive conversions, here are some additional tips on how you can boost conversion rates:
Even though a lot of people don’t pay attention to the design of the page, it can have a major impact on conversions. Research shows that mostly users prefer minimalism when it comes to web design. In 2012, Google conducted a survey to determine the most preferred web designs. It showed several different types of designs and collected first impressions from viewers. Based on the survey results, Google found out that web visitors make their first impressions of a website’s attractiveness within 1/20th of a second. Websites that were visually complex were interpreted as less beautiful. Hence, going for a simplistic design approach can help keep the visitors focused on the important content.
We have noticed that forms often become a stopping point for many users because they do not want to take the time out to fill in the fields. This friction can be reduced by removing the unnecessary form fields, or converting the text fields into radio buttons, check boxes or drop-down menus. You can also enable the auto-fill feature. Before you actually publish the form, make sure to do some tests. Notice the percentage of visitors abandon the form and at what stage. In addition to simplifying the form, you can also try varying colors and using alternate call to actions. Make sure you use a proper form layout, with spaces between the elements.
As previously mentioned, alternating CTAs is a recommended practice. There is no single CTA for any business and you will have to test multiple iterations. Sometimes, the call to action needs to have an authoritative tone. Often, marketers start the CTA with “Yes”, which is psychology effective because it gives out a positive affect. Some CTAs could be polite and include a “please”. The type of the CTA depends on your goals and audience. You can test various CTAs and see which one receives the most engagement.
Most often when users like your page and products, but do not buy it is because they are avoiding taking risk. They do not want to spend their money unless they are certain about the value they will receive in return. For this reason, you should offer money-back guarantee. It will help reduce their fears and move past objectives. Money-back guarantees will not only boost your conversion rates, but will also build trust and help consumers feel more secure.
Did you know that eliminating navigation links from your landing pages can result in a 40% increase in conversion rates? The landing pages are essentially designed for conversions, but if the user gets distracted from the desired goal, you will have fewer conversions. Remove as many distractions as you can, including the unnecessary visuals and imagery. Test your landing pages with elements like videos and testimonials and measure the impact on conversion rates. Only add elements that do not lower the conversions.
Despite how crazy it sounds, as little as a one-second delay in page load speed can reduce your conversions by 7%. This is because your consumers may be multi-tasking and have several browser tabs open simultaneously. If your website loads slowly, they will abandon it right away. If you are unsure about your website’s speed, you can test it using Google’s PageSpeed Insights tool. The tool will provide you some pretty useful tips on how you can speed up your website.