As more and more brands are using social media to promote themselves, the competition is increasing, and trends are changing. Considering the beauty industry, we see a many brands competing against each other to receive more followers and build a more reliable fanbase. Also, to buy followers for Instagram, you can Buy Real Instagram Followers. Nonetheless, here is our guide to help you work on your marketing strategy to stay ahead of the competitors.

How-to Videos and Tutorials

Most beauty brands’ social media profiles are product-centric, which can be off-putting sometimes. A better approach is to provide valuable content along with promoting products. Brands can educate their followers through tutorials and how-to videos. In fact, how-to videos are an engaging way to show off products in action. Instead of going for long in-depth tutorials, create short and quick videos less than a minute long. If you haven’t noticed, a number of profiles are sharing mini beauty lessons on Instagram as Stories. The possibilities of coming up with creative tutorials are endless as beauty brands are constantly implementing new ideas.

Also Read: How To Prepare A Content Strategy For Instagram?

User-generated content

Beauty brands need to realize that their followers can be their best billboards. This is why user-generated content is a vital element of the beauty industry. Brands can encourage followers to tag themselves in photos, which will serve as a social proof as well as create a steady stream of organic ads to convince doubtful customers. We have seen a lot of big brands almost entirely sharing user-generated content. They use unique hashtags to create a powerful army of brand advocates who shout out to them. You’ll see their hashtags in their bio, on the homepage, and accompanying the posts. The lesson here is to use user-generated content and hashtags to create a sense of community and advocacy.

Giveaways and Contests

Social media contests and giveaways are an excellent way to encourage new followers and reward the existing ones. Also, giveaways posts generate the most engagement with a huge number of likes and comments. Moreover, tag-a-friend contests can instantly introduce the brand to the new audiences. As for the current followers, frequent giveaways give them a reason to keep following your profile and engaging with the brand. They even look forward to what you are going to post.

Personable posts

Besides promoting and selling their products, beauty brands should also take some time to forming an online community. This means you should connect with the followers on a personal level. Share text overlay posts, inspirational quotes and memes as this content gives followers a break from being sold to and shows the human side of the brand.

Video Content

Video content is undoubtedly the most popular content type on all social media platforms. This means that as a brand trying to market themselves online, you need to ensure you are sharing a lot of videos. With tutorials from beauty experts to make-up hacks by amateurs, videos are receiving millions of views online. You don’t need to go for a high-tech equipment or setting to record a video. Simply use your smartphone to record and upload. We have seen a number of tutorials on Instagram and vlogs on YouTube of average quality having a massive following. Regardless of the equipment you use, make sure the video is compelling enough to stop users from scrolling.

Influencer Marketing

You must have heard about influencers in the beauty industry. Working with influencers helps beauty brands to reach the highly engaged audiences and build a solid brand reputation. Like user-generated content, influencer content also performs pretty well because the posts feel organic and display products in a very attractive way. However, the challenge is to find an influencer in your industry who suits your brand goals, needs and budget. You don’t necessarily have to choose profiles with millions of followers as influencers. Often, smaller influencers with a few thousand followers can help generate more engagement than big influencers.

Almost every business owner, regardless of the industry they belong to, are familiar with social media marketing as they maintain their online presence on Facebook, Instagram, LinkedIn, Google+ and more. In case you are looking to get followers for social media profiles, you can Buy Real Instagram Followers, Facebook likes etc. However, very few of these business owners know about business blogging. A business blog is another marketing channel that increase your brand’s online visibility and supports business growth.

Search Engine Optimization

Often people only think about rankings when it comes to search engine optimization. However, it is more than that. SEO is a long-term technique that helps make your business more visible in search engine results than your competition. One of the ways to practice SEO is to write blog posts and include keywords in them. These keywords are what your potential customers usually search for relevant to your brand. When search engine algorithms come crawling, they will notice that your blog has used a popular keyword multiple times, and due to high relevancy, it will rank your business higher on the search results page.

Also Read: 4 Reasons why Marketers should Write Blogs

Collecting Emails

Publishing good-quality interesting articles can help business owners collect emails of interested prospects by asking the readers to subscribe. Once you have their email addresses, you can add them to your marketing funnel, where you will be able to send them more communications and promotions about your business. The more you reach out to a prospect, the greater chance for them to convert. For instance, we have seen a few beauty brands who publish articles to give out tips and best practices. They also encourage their readers to sign up for the newsletter to receive valuable tips regularly. The tactic is not limited to beauty brands and can be implemented by almost every brand.

Generating Demand

This refers to generating enough demand from the market so that you are able to sell to them. This can be done by piquing audience’s interest in your products and services and highlight your value proposition. For instance, businesses often use content presentations and blogs to announce new products, services, features and inform customers what problems can your product solve. This helps create and cultivate their interest in your brand. Let’s consider Apple, the brand generates demand through content presentation. When a new Apple product is released, the leaders at the company give a detailed keynote presentation to build excitement around the new release.

Influencer Marketing

Another increasing trend is of influencer marketing, where you give your products to influencers free of cost and they write a blog post reviewing your product and brand. The important thing here is to ensure that you choose an influencer that your customers admire and follow. This is especially beneficial for business owners who have just started marketing and do not have followers initially. They get in touch with influencers having thousands of followers and can promote your business.

Gathering Feedback

A good way of collecting feedback from the audience is to write blogs and give your readers a chance to comment their thoughts. Since brands usually seem more available on the blogs, it allows customers to reach them. Similar to social listening, brands can use the readers’ feedback to adjust their marketing and advertising strategy. For instance, each post on Trip Adviser’s blog concludes with a comment section where visitors can leave their suggestions, opinions and overall feedback. This helps them engage with customers as well as use the suggestions to improve their business.

Did you know that 55% of marketers consider blogging as their top marketing strategy and claim to have benefited from it? Writing regular blog posts is an excellent way to get more traffic, reach a larger audience and build a stronger fanbase. Also, to build a fanbase on Instagram, you  Buy Real Instagram Followers. Here are some more benefits of blogging

Building Trust with the Audience

Blogging is an excellent way to educate your customers about the industry as well as other relevant areas they find interesting. We have seen huge brands consistently sharing blog articles to assert their role as an expert on the subject or industry leader. Moreover, it will also make audiences trust and have confidence in your brand. Naturally, a blogger who reads your posts regularly will eventually form a strong trusting relationship with you. The idea is to build trust with the audience before you try to sell them your products and services.

Also Read: 4 Secrets To Increasing Conversion Rates On Social Media

Providing Value to the Customers

People avoid following brands who are excessively promotional and salesy. It is annoying to see a brand just posting about their products and services. When social media users follow a page or account, they look forward to finding something valuable. Yet another benefit of blogging is to provide value to the customers. This will help you offer a better experience than your competitors.  However, in order to add value to your content, you need to ensure it is well-planned. With a well-planned informative blog post, you give the audience something valuable for free before they have even made a purchase. Chances are after reading the post, the readers might choose to make a purchase. Some ideas for a blog post include:

• Checklist
• News
• Ideas
• Recipes
• Interviews
• Latest trends

The more your potential customers get from you without investing, the more loyal they will be when they turn into customers. Consider the example of Etsy Marketplace, which is an e-commerce-based business, like Amazon. The business maintains a blog, called Etsy Journal, where they share articles, ideas and checklists to inspire the audience. Simply put, the key here is to educate before selling.

Generating Leads

There are three stages of capturing a customer to your business. The first is the awareness stage, followed by the consideration stage and lastly, the decision stage. All of these stages are equally significant in converting a customer. and blogging benefits across all three stages. For instance, a blog post telling people about the latest gadgets and technologies and help attract new customers to tech-related business by getting them interested in the products and services. In addition to this, “how-to” articles are a great way to convert users in the consideration stage. These are the users who need a little push and some more information about the product or service. Lastly, testimonial content marketing is another promotional tactic that provides a social proof to customers in the decision stage, so they purchase from you. Hence, to conclude, blogging allows you to push a customer through the three stages of lead conversion process without being too salesy.

Increasing Visibility

Often brands think that their money should be invested more in things like operations and brand management instead of promotions and advertising. But how do they aim to build brand awareness without spending resources to market the business? Once again, blogging is the answer! If a number of users find your blog helpful and it truly creates value for users, search engines might improve its ranking in the search results. This is an excellent strategy for brands to share information about new products and services on their blogs. Users will not only visit the site to obtain the information they are looking for but will also learn about your business in general. For example, the famous company, Tesla, spends less time on promoting their business and more time on publishing articles about new products and features.