September 27, 2019

ramsha In

Instagram Replicating TikTok

Instagram has a history of replicating features and tools from other social media apps. It’s no surprise that it is now copying TikTok’s key features. Replication has become an emerging social media trend. Any new application or tool introduced into the social media world becomes the main object of replication for other applications to limit the competition. Instagram is reportedly rolling out some new features that are similar to TikTok.

According to Wong, Instagram is introducing a new feature called Clips, inspired by TikTok. Similar to TikTok, Clips allows users to record a series of videos in one video Story, fine-tune speed and timer of videos, and overlay music on Clips. TikTok users have been steadily increasing in number making the application an emerging star. However, people tend to go back to using previously installed applications like Facebook where they have a network of friends.

This is where replicating and recreating comes in handy for Facebook, in this case through Instagram. With a massive number of Facebook users even in regions where other applications are not yet available Facebook can beat its competitors. Recreating other applications key features into their own app, making them available for everyone around the globe will more likely proliferate Facebook’s app growth.

This might work for Instagram, but will TikTok suffer?

Although Instagram hasn’t yet confirmed Wong’s findings, it has been observed that both Facebook and Instagram recreate features from their competing social media apps and integrate into their own platforms.

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September 14, 2019

ramsha In Facebook, Instagram

Facebook, likely to hide Like Counts

Following in Instagram’s footsteps, Facebook is determined to test out hiding the like counts in order to protect individuals from envy. It has become an obsession to get more likes than others. It is what’s driving people to increase their like counts by any means which further leads to lower self-esteem. Not only that, but it also leaves a negative impact on your personality.

Similar to Instagram, instead of showing the total number of likes Facebook too will only show a few names of mutual friends who’ve liked the post. The total number of likes will only be visible to the one who’s posted it. The objective is to place more attention towards the content rather than the likes it’s received. In addition to this, this will also help Facebook take action against the detrimental increase of competition and the feeling of inadequacy merely caused by the number of likes a post gets.

It will also prompt people to post whatever they want without fearing how many likes they will receive. Suffice it to say, Facebook will more likely be boosting its users confidence. This may actually increase Facebook usage too. When there will be no competition, people will post freely and enjoy using the app. Thus, it will help encourage its users to use Facebook more often.

In accordance to TechCrunch, Facebook is more likely to pull back if the removal of like counts affects with the ad revenue or decreases its usage. However, likes have been a major part of Facebook. Celebrities, brands, and others have been judging each other’s reputation by the number of likes their posts have received. Removal of like counts will leave a great impact on its users and more importantly on social media marketers.
Social media marketers are bound to be aggravated if Facebook goes ahead with this.

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August 29, 2019

ramsha In Instagram

7 Ways to Gain Instagram Followers

Having a huge number of followers is crucial for your brand. Brand awareness not only relies on content, but the number of followers too. The more followers a page will have, the more customers you will gain. Below are 7 ways you can adapt to gain Instagram followers:

User Generated Content
Is any type of content posted by users. Post user generated content in order to bring authenticity to brands, increase engagement, and help build trust among potential customers.
Follow a Content Calendar
Following a content calendar will help you plan your social content in advance. So, that you know what to publish more importantly, when to publish and not miss out on anything.
Use Popular Hashtags
Popular hashtags increase engagement. Include hashtags that are popular among the users. The posts that include more than one hashtag have 12.6% above engagement.
Give your pots a Caption
Write catchy captions for your posts. Keep them short, include emojis, and let the picture speak for itself. A well-crafted caption leaves a significant impact on your posts that in result drives engagement.
Broadcast Live
Live Videos have become trendier. Thus, marketers/content creators are likely to drive more followers using Live Videos, engaging with users, answering to their queries live, introducing them to your brand and building trust.
Verified Badge
Verified accounts are often considered as credible. The blue verified badges let users know they’re authentic and can be trusted. Log into your account, go to Settings, click on Request Verification, enter your name and submit a form, get your account verified.
Instagram Insights
Use Insights to learn more about your followers. You can measure your performance and how followers engage with your content. In result giving you room for improvement.

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August 24, 2019

ramsha In YouTube

YouTube presents new means for Channels to Earn Money

YouTube is set to present more ways for content creators to make more money directly from viewers! The new features include:
Buy YouTube Subscribers and give your channel a boost.

Super Stickers

Developing from a previously released feature; Super Chats, YouTube has come up with Super Stickers. Super Chats basically lets viewers buy messages whilst Super Stickers will let viewers buy animated stickers to send in a live video stream. Content creators will earn a sizeable amount of the income YouTube will make from purchase of each super sticker or message. Some are earning over $400 a minute.

Membership Tiers

Channel membership tiers is like another existing feature; Petron that YouTube is developing from. Formerly, viewers paid a flat amount of $4.99 each month in order to get access to restricted content. Now however, content creators can create tier-based pricing. This new feature will permit them to offer more content for a substantial monthly fee. Creators can set up to 5 tiers for channel memberships with different benefits for each level.

Merch Self

YouTube has added 5 new partners Rooster Teeth, DFTBA, Represent, Crowdmade and Fanjoy. Creators who mete out products using one of these companies can now use YouTube’s ‘merch self.’

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August 9, 2019

ramsha In Facebook

Facebook adds a new Slideshow option to Stories

Every new feature is followed by a new trend. Facebook Stories have become more of a visual News Feed; sharing your ideas and adventure in an artistic, visual form rather than written. However, each new trend brings about a new strategy for marketers to promote their products.

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In an attempt to encourage it’s users to make use of Facebook Stories, Facebook has introduced a new option to its Stories; Slideshow.

Facebook Stories Slideshow

This new option enables it’s users to use a number of still images in a form of Slideshow. Instead of selecting each image in different frames, Slideshow gives you an option to use a stream of pictures in one frame. All you have to do is click on Add to Story, select Slideshow from among a stream of options to create a story and add the selected images which will prompt Facebook into creating a slideshow.

Facebook Stories brings a spiffing opportunity for marketers to grab user attention. There’s no denying that Stories is first thing you see in your News Feed. Thus, is you’re looking for more ways to boost engagement include Facebook Stories on top of your list this year.

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July 15, 2019

ramsha In Instagram

Modes to calculate your Instagram Stories ROI (Return on Investment)

The Stories feature in Instagram comes with a number of advantages. Not only is it used for entertainment purposes, but also helps benefit your brand, drives traffic to your website, increases engagement and ecommerce. Suffice it to say, it is yet another means to help your business grow. You can also, buy Real Instagram Followers and much more to increase brand awareness and sales.

Return On Investment

ROI basically measures the loss/gain of an investment compared to the amount that was invested in it. You need to make sure if the time and money you’re putting into is being well-received. This is where Instagram impressions, engagement, and reach come in. These help in analyzing in-app activities, how your viewers respond and what really piques their interest.

Combining Instagram Insights and Google Analytics data

Google Analytics gives you an overall insight of your website marketing and how Instagram influences it. Instagram Insights however, consist of the following:

Follows, the number of followers you gain after putting up a story.
Impressions gives you an insight of the number of times your story has been viewed.
Reach, the number of unique accounts that have seen your story.
Exited, the number of people left without watching the whole story.
Tap Forward, the number of people who tapped to view your next story.
Tap Back, the number of people who tapped to view your previous story.

First, you need to have an Instagram business account in order to access insights. You can either access your stories insight via your profile or the stories themselves.

Stories insight via your profile

For gaining insight via your profile tap on the menu icon and select Insights, then tap on Content. Here you’ll be able to see a list of your stories. Choose one or click on See All to get a general idea of all your stories.

Story Completion Rate

Instagram story Completion Rate helps you determine the percentage of people who have viewed your story in its entirety. It’s pretty simple. All you have to do is divide the number of people who have viewed the last part of your story to the number of people who have viewed the first bit and multiply it by 100.

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July 9, 2019

ramsha In Facebook

Linking your Facebook Page to your Personal Profile

Social Media platforms are not only being used to connect with people, but are increasing in popularity for marketing purposes too. You’re just one click away from providing services on a global level! Having a Facebook account gives you the added advantage of promoting your page among family, friends, and others.

Profile vs Page

Often people confuse the two, not knowing they’re two separate things. Facebook Profile is your personal account, whereas Facebook Page is used for your business/fan page. A specific profile becomes the admin of the page. Therefore, pages are eventually attached to a profile. To give a boost to your personal account you can purchase Facebook Followers.

Easy Access

You can easily approach your Facebook Page through your personal profile by just clicking on the left sidebar of your profile’s home page. Just click on the name of the page, without forgetting that you’ve logged in as your personal profile.

Get notified on your Personal account

Handling your Page through your Personal account comes in handy. You can easily see the on goings of your page without having to switch accounts. In order to do that, just check the Onsite Notification checkbox.

Highlight your Page

In your About section you can add your page as an employer to bring it to light. You can also purchase Real Facebook Page Likes in order to boost your page. The more likes/followers your page has the more inclined people are to check your page out.

Declaring ownership of the Page

If your Profile is linked to your Page click on Edit Page, then Update Info, and select Featured. This way you will be able to display the personal profile that is attached to the Page.

December 9, 2018

Talat Zubair In Instagram

Learn to Use Instagram for Marketing in 3 Steps

Did you know that Instagram has a total of more than 800 million users? The platform has become a creative content hub that has a potential for social media marketing, as it generates conversions, enhances customer happiness and creates brand awareness. Despite the increasing popularity of the network, there are various businesses who are still do not know how to use Instagram to promote their brand. Hence here is our guide to help you get started with Instagram marketing. From acquiring followers to building brand loyalty to converting into customers, we have covered everything you need to know.

Step 1: Getting Followers

As a business owner, you must be looking to have a large following on Instagram. A greater number of followers makes your Instagram profile look more credible and worth-following. The easiest way to acquire followers is to Buy Real Instagram Followers. However, if you do not have the budget, you can gain followers organically, which mean attracting followers over time through your content. Here is how you can grow your following organically:

· Post consistently with at least one post per day

· Share a variety of content, including videos, live videos and stories

· Identify and use high-quality trending hashtags

· Post user-generated content once in a while

· Collaborate with well-known influencers in your industry

· Share content at the optimal times

· Use analytics to measure performance

· Interact with fans by responding to their comments and messages

· Host contests and giveaways

· Use cross-posting to share content on all social media networks

Also Read: A 3-Step Guide To Getting Started With Instagram Marketing

Step 2: Building Brand Loyalty

It is easy to get users to hit the follow button, the real challenge is to prevent them from tapping on the unfollow button. This is why you need to share excellent quality content that could make the followers stay and give them a reason to keep following you. Use Instagram to introduce new products that you have not released on other platforms. Also, you can announce exclusive offers, like promotional discounts and coupons, on your Instagram profile. This will make your followers feel like a special group and make them loyal to your brand. In addition to this, pay special attention to the quality of the visuals you are sharing. Instagram is a visual platform that people use to look at meaningful and aesthetically pleasing high-quality images and videos. Think about the angles the photo can be taken from and your position in relation to the camera. Consider the lighting and composition when clicking an image or recording a video. Be as creative as you can and post images that are unique and intriguing enough to make users stop scrolling and look at your content. Make sure the colors you use are neither too bright, nor too dull and pick a good combination that is consistent with your brand. Speaking of consistency, pick an aesthetic theme for your posts and stick to it. Study the color psychology to generate emotional responses from your target audience. If the followers are pleased with the content you are posting, they will start liking your posts and become loyal followers.

Step 3: Converting into Customers

Now that you have enough loyal followers, it is time to convert these followers into customers. One of Instagram’s latest feature is Shoppable posts. Previously, when customers liked a product on Instagram, they had to close the app, open the browser and visit your website to make the purchase. With Shoppable Posts, users can make the purchase within the app. This decreased the chances of users converting because a number of people do not make the effort to browse your website. Every ecommerce brand should use this feature to make buying easier for customers and increase sales. It is very simple and straightforward to set up Shoppable posts. You simply need to connect your account with your product catalog. After this, you can simply tag your products whenever you make a post. The feature provides great opportunities to convert followers into customers.

December 4, 2018

Talat Zubair In

Getting Started with Social Listening

Did you know that on Facebook alone, more than half a million comments are posted each minute? Add this number to 300,000 Facebook updates and 100,000 shared photos and videos. It is nearly impossible to sift through this huge plethora of content to find your brand. That is where social listening comes into play. It is the process of monitoring digital conversions to determine what the audience is saying about your brand and industry as a whole. Social listening allows tracking overall brand performance and adapting to new trends, coming up with new content strategies, getting new ideas for your next marketing campaign and identifying effective ways to reach new audiences and convert them. Also, to reach new audiences on Facebook, you can Buy Real Facebook Likes. Nonetheless, here are some tips to help you get start with social listening.

Identify the Buzz Words

To incorporate social listening in your social media marketing strategy, start by identifying what words people use when talking about you, which are called Buzz words. These words do not necessarily have to be your social media handles, they can also be:

Branded hashtags
Commonly used industry terms
Industry Hashtags
Local Hashtags that your audience cares about
Names of the renowned people in your company (such as CEO, Directors etc.)
Your product names
Your slogans, catchphrases and mascots

The buzz words keep changing with the trends. For instance, when you launch a new innovative product, your customers and competitors will find new words to describe the product. Make sure you keep track of the changing trends and identify the new words associated with your brand.

Also Read: 5 Steps Of Social Listening To Identify Your Buyers

Establish a Benchmark

Before you start with social listening, spare some time to establish what is ‘normal’. Do this for each of the words you are tracking. This may take a few weeks to gather the data and analyze it, but it is worth the time and effort, as it will get you your baseline. Your ‘normal’ is your starting point. With a clearly defined starting point, you can do some very interesting and impactful research with the data. Track buzz words over longer periods of time. As you keep listening and building new marketing strategies, greater brand awareness becomes your new normal. To see more of these longer-term upward trends, you need to target specific terms with on-going content strategies and marketing initiatives. The aim should be to increase positive buzz around one or more of the terms, and then observe how your efforts are impacting the established benchmark.

Discover Customer Pain Points

Social media platforms are where people connect, celebrate and share as well as vent their frustrations about bad experiences. With social listening, you track the social conversations and determine what has disappointed your customers. It could be related to your specific product or service. You can even track the industry on a broader scale and learn about your potential customers’ pain points. This will help you build your product and create marketing strategies around these customer challenges. When you listen to your customers, understand their problems and provide solutions, it improves your brand reputation and makes you more noticeable.

Compare your Performance

This is where you compare the performance of your brand with the performance of your competitors. You listen to what people are saying about you and compare it what they are saying about the competitor. Do the audience perceive them as a more trustworthy and high-quality brand? If so, then you need to work on your marketing strategy to change that perception and win over their customers. Are your competitors ignoring a portion of their customers? Then, you have the opportunity to target these people and make them your customers. Social listening can help you discover unique and different ways to edge out the competition and increase market share.

December 2, 2018

Talat Zubair In Facebook

3 Ways to Improve a Page’s Organic Reach on Facebook

Did you know that 62% of the marketers consider Facebook as the most significant strategy amongst all online marketing strategies? The network is used by more than two billon active users. This explain why a number of brands have created their Facebook pages are trying to build a solid followership. Speaking of followership, you can also Buy Real Facebook Likes to increase your reach and connect with more followers.

Share More Video Content

Every experienced marketer is well aware of the decline of Facebook’s organic reach. Usually the content shared by pages does not reach a lot of people organically, but video content has a higher reach and generates more engagement as it give higher priority in the newsfeed. Statistically, over 8 billion videos are being watched on Facebook every single day. It is due to a high viewership that a large number of videos are shared on the social network. There are two major reasons why video content is given preference over other types of content.

Videos act as a fresh new media type that is created less and shared less by Facebook pages and gives a better organic reach.
Video content is all set to dominate the social media in the future

A study reveals that Facebook video posts reach 90% more users than link-based posts and 40% more users than photo posts. Hence, if you want to increase your engagement and boost your page’s organic reach, it is time to include video content to your social media marketing strategy. Here are some tips to help you create videos that stand out and are liked more.

Go for square videos instead of landscape videos.
Include attention-grabbing content in the first 3-5 seconds
Add meaningful captions to the videos
Add a short, relevant but interesting title
Include a convincing call to action at the end

Also Read: How To Make Organic And Paid Content Work Together On Facebook?

Make Use of Facebook Live

Launched in the April of 2016, Facebook Live videos have become immensely popular. They have helped a number of pages in connecting with followers in a more interactive manner. As compared to regular videdo content, users tend to spend three times more time-consuming content that is recorded via Facebook Live. This is why live video broadcasting is one of the most effective online marketing tools. Since Facebook Live content is highly preferred and acquires a lot of engagement, the newsfeed algorithm prioritizes it and shows it higher in the newsfeed.

Study the Competitors

Often marketers are too busy focusing on and analyzing the performance of their own content that they neglect what the competitors are doing. As effective as it is to keep track of your metrics, it is also important to see what strategies the competitors are doing. This gives you an edge and helps you come up with better content that resonates well with the audience. There are three main aspects that need to be noticed when you analyze your competitors’ strategy.

Determine what type of their posts are receiving the most positive results
Figure out which topics are they usually addressing
Identify the tone and style of the content they are sharing

Monitoring your competitors does not mean that you start copying what others are doing. They key is to seek inspiration and learn amore about their strategies. Add your unique insights to the content your competitors are publishing to make is stand out.