Did you know that Instagram has a total of more than 800 million users? The platform has become a creative content hub that has a potential for social media marketing, as it generates conversions, enhances customer happiness and creates brand awareness. Despite the increasing popularity of the network, there are various businesses who are still do not know how to use Instagram to promote their brand. Hence here is our guide to help you get started with Instagram marketing. From acquiring followers to building brand loyalty to converting into customers, we have covered everything you need to know.
Step 1: Getting Followers
As a business owner, you must be looking to have a large following on Instagram. A greater number of followers makes your Instagram profile look more credible and worth-following. The easiest way to acquire followers is to Buy Real Instagram Followers. However, if you do not have the budget, you can gain followers organically, which mean attracting followers over time through your content. Here is how you can grow your following organically:
· Post consistently with at least one post per day
· Share a variety of content, including videos, live videos and stories
· Identify and use high-quality trending hashtags
· Post user-generated content once in a while
· Collaborate with well-known influencers in your industry
· Share content at the optimal times
· Use analytics to measure performance
· Interact with fans by responding to their comments and messages
· Host contests and giveaways
· Use cross-posting to share content on all social media networks
Also Read: A 3-Step Guide To Getting Started With Instagram Marketing
Step 2: Building Brand Loyalty
It is easy to get users to hit the follow button, the real challenge is to prevent them from tapping on the unfollow button. This is why you need to share excellent quality content that could make the followers stay and give them a reason to keep following you. Use Instagram to introduce new products that you have not released on other platforms. Also, you can announce exclusive offers, like promotional discounts and coupons, on your Instagram profile. This will make your followers feel like a special group and make them loyal to your brand. In addition to this, pay special attention to the quality of the visuals you are sharing. Instagram is a visual platform that people use to look at meaningful and aesthetically pleasing high-quality images and videos. Think about the angles the photo can be taken from and your position in relation to the camera. Consider the lighting and composition when clicking an image or recording a video. Be as creative as you can and post images that are unique and intriguing enough to make users stop scrolling and look at your content. Make sure the colors you use are neither too bright, nor too dull and pick a good combination that is consistent with your brand. Speaking of consistency, pick an aesthetic theme for your posts and stick to it. Study the color psychology to generate emotional responses from your target audience. If the followers are pleased with the content you are posting, they will start liking your posts and become loyal followers.
Step 3: Converting into Customers
Now that you have enough loyal followers, it is time to convert these followers into customers. One of Instagram’s latest feature is Shoppable posts. Previously, when customers liked a product on Instagram, they had to close the app, open the browser and visit your website to make the purchase. With Shoppable Posts, users can make the purchase within the app. This decreased the chances of users converting because a number of people do not make the effort to browse your website. Every ecommerce brand should use this feature to make buying easier for customers and increase sales. It is very simple and straightforward to set up Shoppable posts. You simply need to connect your account with your product catalog. After this, you can simply tag your products whenever you make a post. The feature provides great opportunities to convert followers into customers.