Twitter is an excellent social media network for building your brand identity and getting quick wins by putting in small efforts. You can create and share content to add value to your followers, while establishing credibility within your industry. However, with the short attention of users and the limit of 140 characters, Twitter marketing can sometimes be challenging, especially when it comes to getting followers. To overcome the challenge, you can Buy Real Twitter Followers. Moreover, here are some valuable tips to help you effectively use Twitter to market your brand.
Since Twitter is a less visual platform as compared to Instagram, Facebook and Pinterest, it is not uncommon for social media marketers to use images and videos in their tweets. However, they fail to realize the impact this can have on their tweet reach. Tweets that include images are seen to receive two times greater engagement than the text-only tweets. This means that to boost up your brand’s visibility on Twitter, you need to use a lot of pictures.
When including pictures in your tweet, you need to keep in mind the format of the previews that appears in the feed. Ideally, the picture should be wide and short, measuring around 440 x 220 pixels. The correct size will make sure that the photos are clearly visible.
Also Read: How to Use Twitter for Business?
Although you see them on Instagram, Pinterest and even Facebook, but the platform that initiated the use of hashtags eleven years earlier is Twitter. And more than a decade later, hashtags are still considered very valuable on the platform. They enable brands to reach an audience that you could not have otherwise engaged with. You need to look for the trending hashtags and find out the ones that are relevant to your niche. According to the research, tweets that include hashtags receive twice as much engagement as tweets without hashtags.
However, it is important to make sure the number of hashtags you use is appropriate, without making the tweet spammy. Tweets that have one or two hashtags are favorited and retweeted 21% more often as compared to those that include three or four hashtags. Nevertheless, no two brands are same and what works for one account might not work for the other. Hence, you will need to experiment with different number of tags to see what works best for you.
It is crucial to stay on top of your Twitter analytics and regularly monitor your performance. You should keep track of follower growth, retweets, engagement rates, mentions, profile visits, tweet impressions and more, noticing if activity is up or down. For the ease of the user, Twitter offers deep analytics through analytics.twitter.com, where the Twitter dashboard gives you a detailed overall progress of your account from the last 7, 30 or 60 days. Moreover, you can even download this data and create tables and charts to visualize the information. By observing what activity receives greater engagement, you can make up your marketing strategy and follow it for further growth.