Twitter is an excellent social media network for building your brand identity and getting quick wins by putting in small efforts. You can create and share content to add value to your followers, while establishing credibility within your industry. However, with the short attention of users and the limit of 140 characters, Twitter marketing can sometimes be challenging, especially when it comes to getting followers. To overcome the challenge, you can Buy Real Twitter Followers. Moreover, here are some valuable tips to help you effectively use Twitter to market your brand.

Images

Since Twitter is a less visual platform as compared to Instagram, Facebook and Pinterest, it is not uncommon for social media marketers to use images and videos in their tweets. However, they fail to realize the impact this can have on their tweet reach. Tweets that include images are seen to receive two times greater engagement than the text-only tweets. This means that to boost up your brand’s visibility on Twitter, you need to use a lot of pictures.

When including pictures in your tweet, you need to keep in mind the format of the previews that appears in the feed. Ideally, the picture should be wide and short, measuring around 440 x 220 pixels. The correct size will make sure that the photos are clearly visible.

Also Read: How to Use Twitter for Business?

Hashtags

Although you see them on Instagram, Pinterest and even Facebook, but the platform that initiated the use of hashtags eleven years earlier is Twitter. And more than a decade later, hashtags are still considered very valuable on the platform. They enable brands to reach an audience that you could not have otherwise engaged with. You need to look for the trending hashtags and find out the ones that are relevant to your niche. According to the research, tweets that include hashtags receive twice as much engagement as tweets without hashtags.

However, it is important to make sure the number of hashtags you use is appropriate, without making the tweet spammy. Tweets that have one or two hashtags are favorited and retweeted 21% more often as compared to those that include three or four hashtags. Nevertheless, no two brands are same and what works for one account might not work for the other. Hence, you will need to experiment with different number of tags to see what works best for you.

Analytics

It is crucial to stay on top of your Twitter analytics and regularly monitor your performance. You should keep track of follower growth, retweets, engagement rates, mentions, profile visits, tweet impressions and more, noticing if activity is up or down. For the ease of the user, Twitter offers deep analytics through analytics.twitter.com, where the Twitter dashboard gives you a detailed overall progress of your account from the last 7, 30 or 60 days. Moreover, you can even download this data and create tables and charts to visualize the information. By observing what activity receives greater engagement, you can make up your marketing strategy and follow it for further growth.

While Twitter is not as big a social media platform as Facebook, it has various benefits of Facebook. It is pretty easy to get followers on Twitter and you can also Buy Real Twitter Followers. Also, the platform makes it possible for users to interact even before they become followers.

Optimizing your Profile

Your Twitter profile consists of an avatar, cover image and a bio. Choose a cover image that best represents your business at a single glance, whereas your brand’s logo can be used as an avatar. In the bio section, write a clear and concise description of your business within 160 characters, stating the products and services that you offer. Don’t forget to include a link to a landing page or website of your brand. It is significant for your bio to have a consistent tone so that it is easier for the audience to know who you are and what you do.

Also Read: 4 Ways to Build your Brand Profile on Social Media

Designing a Content Strategy

The best approach is to share a variety of content on Twitter instead of just text, as the platform supports various media formats. You can enhance your post and put an impact on the tweet by adding a picture. Images stand out more and receive greater impressions and engagement. Entertaining and informational videos embedded in a post are an excellent way to attract users. If you have some valuable piece of content on any other site, then include its link in your tweet. Simple and short text only posts are great for quick facts, updates, news and audience questions. Don’t forget to hashtags to boost your post reach.

Another aspect of good content strategy is the frequency and timings of the posts. Twitter is a platform where you need to post very frequently as compared to other social media networks. Regular tweeting gives an impression of a healthy and active profile, whereas posting only once or twice a week might make your followers, competitors and influencers forget about your company. To post a variety of posts regularly, you can plan a content calendar to schedule several tweets over a course of few days or weeks. Here is an example of what you can do:

• Monday: any promotional post
• Tuesday: post behind the scene photos or videos
• Wednesday: share how-to tips relevant to your products or services
• Thursday: share updates on trending industry topics
• Friday: tweet anything focusing on your customers and employees

Twitter Analytics

To monitor your performance, use Twitter analytics regularly. It will help you determine what posts receive more engagement from your followers and which posts don’t do well. In the analytics dashboard, you can also find out which days are best for tweeting, what type of content is like more as well as the demographics of your followers. Analyzing the success of past posts, you can replicate things that are working and avoid posting content that doesn’t resonate with your audience.

With more than 300 million monthly active users along with a young demographic to boot, Twitter has become a great platform for many business owners to market their brand. Most people Buy Real Twitter Followers to boost their audience. Another method to increase followers is to get a blue verification on your Twitter profile. Account verification improves social media presence and allows users to distinguish between fake and real accounts. Also, a verified profile is more likely to be found first via Twitter search tool.

Submitting a Request

Log in to your Twitter account to request for verification. To get your request accepted, there are certain items of information that must be present on your business account. First of all, you need to have a header photo as well as a profile picture. Ideally, you should use the official brand logo, but you can also use any professional up-to-date photograph. The image has to be clearly visible on your profile. The recommended size for profile picture is 400 x 400 pixels, and for header image is 1500 x 1500 pixels. Through the use of proper pictures, your brand becomes easily recognizable, allowing Twitter to confirm your identity.

Next comes your business bio. A small yet informative bio helps in increasing the possibility of getting your account verified. Good idea is to include a description of the company along with its mission statement in the bio. Don’t forget to include your brand’s website as it legitimizes your account and enables Twitter to crosscheck your identity. Furthermore, you also need to a confirmed business address and phone number. Also, make sure your tweets are set to public and not private.

Also Read: How to Get More Followers on Twitter?

Increasing your Chances

To increase your chances of having a verified Twitter account, you should pay attention to a few factors. Your twitter account has to solely represent your brand and business, and hence, it must use the same name as the name of your company. The contact information that you provide for your account should be related to business. For instance, your email could be from your brand URL. Twitter’s goal with account verification is to “help more people find great and high-quality accounts to follow. And by not tweeting enough you are not helping Twitter accomplish this goal. Therefore, it is essential to have an active presence on Twitter as well on your website. To protect the quality of their community, Twitter does not grant verified status to accounts that are inactive. For verification, you need to consistently provide valuable content to your followers.

After Verification

Once your Twitter business profile has received the verification badge, it is significant to ensure that you do not make any changes to your account information. Altering the information, such as your business address or phone number, might cause Twitter to undo your verification and as a result, you will have to send the request again.