With more than 500 million people logging into the app daily, Instagram is used by a billion users every month. It is an excellent platform; not only for individuals, but also for brands. Businesses can use Instagram to promote their brand, create a loyal followership, increase sales etc. Also, to quickly build a followership you can Buy Real Instagram Followers.

Understanding the Audience

If you do not identify who your core audience is, you will only end up wasting your money on wrongly targeted ads, regardless of the marketing strategies you use. Hence, before you start sharing content on your Instagram profile, spare some time to determine your ideal customer, their likes, dislikes, wants, needs and pain points. Your content needs to appeal to the potential buyers. Observe and see what kind of content your target audience are engaging with. To make this task easier, we recommend using Instagram Insights. This is a very useful tool that provides plenty of information to better understand the audience and their preferences. Following data can be obtained through Insights:

• Impressions
• Reach
• Website Clicks
• Follower Activity
• Video Views
• Saves

Besides the above metrics, you can also know the demographic information about your followers, including their gender, age, location, interests etc.

Also Read: A 4-Step Guide To Start With Instagram Marketing

Switch to Business Profile

Most businesses use Instagram to improve brand reputation and get more exposure. To achieve these objectives, it is important to ensure you have an Instagram business account. Even if you are using a personal account for branding, you can convert it to a business account and get many useful features, along with more chances of being discoverable. It becomes easier to look for products using hashtags when they are uploaded on a business profile. Also, you can only run ads and view analytics through a business account on Instagram.

Share Creative and Valuable Content

The key to success with Instagram marketing is to stay focused on providing value while staying creative. Simply put, you need to ensure that your Instagram account does not appear too salesy. Although you are a business promoting your brand and selling your products, you should not be blatant about it. There is nothing wrong with posting pictures of your products, but your approach needs to be subtle. Think outside the box and represent your brand in a unique and creative way.

Produce Goal-Oriented Content

Whatever content you are posting needs to help you fulfil your marketing objective. For this reason, you have to be identify your objectives first. Do you want to increase your sales? Drive traffic to your website? Generate leads? Or simply create brand awareness? Your content strategy will depend on your marketing goal. For instance, if you want to sell more products, you might be running special offers and uploading professional images of your products. On the other hand, if the objective is to build brand awareness, a good approach is to post visuals that inform and educate your target audience. Similarly, to grow your audience, you will be sharing the type of content that most people in your niche are sharing. Instagram marketing is not about posting some random product images; it requires the marketer to produce a goal-driven content and fulfil marketing goals.

Use Relevant Hashtags

To benefit from Instagram business tips, you will have to use some relevant hashtags. Unlike Facebook, hashtags on Instagram have a lot of significance, especially when it comes to organizing and categorizing visual content. This helps users find the right content easily at the right time. Including hashtags in your posts is a simple yet highly effective strategy to make your content more discoverable. There are various kinds of hashtags on Instagram. While some are very generic in nature, others are highly specific. Then there are branded hashtags that can be used to boost brand awareness and recognition. Here are some tips of using hashtags on Instagram:

• Limit the number of hashtags, sticking to around 10 relevant hashtags
• Don’t use broadly-used hashtags; instead, be more specific and take a targeted approach
• The hashtag needs to be relevant to the visual you are posting
• When using general hashtags, look for niche hashtags related to your market/industry
• If you are using a branded hashtag, make sure to go with the best words that can associated with your brand.

With nearly a billion active monthly users, Instagram is full-fledged global social media network that enables marketers to promote their brand, showcase products, recruit new talent, humanize their content and inspire the audience. It is an excellent platform for creating brand awareness, introducing your services and products, building a loyal follower-base and driving sales and traffic. In case you are looking for ways to instantly increase your follower-base, you can Buy Real Instagram Followers. Regardless of what you sell and what your brand is, here are is how you can start with Instagram marketing.

Understanding Target Audience

For any social media marketing, it is essential to spare some time to identify your target audience before you run a campaign. This will get you an idea about how large and diverse your audience is, and help you figure out the type of content you need to share. Basically, the target audience is the foundation, on which your Instagram content depends. To define your target audience, use social listening to understand the conversations on Instagram. What do people in your industry talk about? What are the target topics on social media? Once you have spent some time looking at the conversations, you will be able to participate in them and interact with your prospects. Expand your focus beyond the topics that are related to your brand. Identify a few popular Instagram users who are relevant to your brand. Dive into their profiles to understand what they care about on social media. This will help you determine the topics you should talk about.

Also Read: 3 Awesome Ways to Use Instagram Stories for Marketing

Reaching the Audience

Now that you are clearly aware of who you are targeting on Instagram and what they care about, it is time to reach out to these people. You will need to have a strategy to reach your audience. In your strategy:

• Figure out the best time to share a post, that is when most of your target audience is active.
• Identify which content and campaigns have generated the best results over the past years.
• Observe what your competitors are sharing, as this could be source of inspiration.
• Prepare content for Instagram Stories as they can help interact more deeply with the audiences and generate greater engagement.
• Determine trending hashtags relevant to your industry, as hashtags are an excellent way to target niche communities and increase usership.

The strategy varies depending on the industry and business type. What’s working well for a clothing store may not work for a tourism brand. Even in the same industry, if two brands are not selling the same products, they cannot use similar tactics, like simple text-driven branding, tight influencer partnerships and videos.

Connecting with Influencers

The next step is to invest in an influencer strategy. For those who do not know, in influencers are your way to reach the buyer communities that you cannot reach organically. But before you can actually get in touch with an influencer, identify your goal. What do you expect from the influencers? Do you want them to help you drive more sales, or raise brand awareness? Whatever your objective is, make sure you define it for the influencer. Secondly, come with ways to track your progress and ensure you are reaching the goal. For this, you can create an Instagram analytics dashboard to measure the impact of influencer marketing. A social marketing report from 2017 stated that a number of brands use influencers to extend their reach, share branded content, promoting offerings and products etc. Instagram is an extremely effective platform for influencer marketing. In fact, results from a survey found out that Instagram influencers are the sixth most effective in influencing purchases.

Listening and Analyzing

Marketing on social media is a never-ending testing process. To keep getting good results on Instagram, you need to perform an analysis of your marketing performance from time to time. The analysis can be done in two steps. Firstly, listen to the larger conversion, that is what your audience on Instagram is generally talking about. This conversation will change as your audience changes or grows. The second step is to analyze the content you own. Are you publishing the right content based on who your target audience is? Does the audience interact and engage with your content? Are your marketing objectives being fulfilled? How well are your doing in comparison to your competitors?

Instagram Stories were introduced in August 2016 and are being my millions of users every day ever since. If you have not heard of the feature, the Stories allow you to share a photo or a video on Instagram that is only visible for 24 hours, similar to the Stories on Snapchat. While we a lot of personal accounts making use of the feature, a few brands have also tried it. Instagram Stories are an excellent tool to engage new and existing customers, promoting your products, creating brand awareness, reaching out to potential followers etc. In case you are looking for other ways to reach out to new users, you can Buy Real Instagram Followers. Nonetheless, here is our guide on how to use Stories on Instagram for Marketing.

Instagram Story Ads

Instagram Stories are an excellent placement for advertisements, where advertisers can upload videos, photos and Boomerangs, applying various fun custom tools. There are various ad objectives that can be fulfilled using the Stories, including Video Views, Reach, Lead Generation. Brand Awareness, Conversions, Traffic and App Installs. Different objectives require different CTAs. The CTAs that you can use in the Stories are Apply Now, Buy Tickets, Watch More, Sign Up, Book Now, Contact Us, Shop Now, Download and Learn More. It is essential to ensure that you choose the ad objective very carefully as it affects the other elements, such as the content of the Story, targeting audience and CTA. For instance, if your objective is to drive Traffic, your target audience will be the people who are most likely to click. Similarly, for the Conversion objective, your ad will be shown to the users who are likely to click and convert.

Also Read: How to Set Up Instagram Stories Ad to Get The Best ROI?

Insights for Stories

Just like for other ad formats on Facebook and Instagram, you can also view insights for Instagram Stories ads through Facebook Ads Manager. In this section, you will be able to determine the overall performance, reach, impressions and video metrics of your Story. By monitoring these insights, you will have an idea about which Stories are performing well and which ones are not. You can create more Stories like the ones that are performing well because your audience wants to see more of these.

Instagram Story Highlights

Although Instagram Stories are only visible for 24-hours, there is a way to make them last a little longer through Instagram Story Highlights. This feature has a section on your brand profile, just below the bio and above the posts. These Highlights are individual stand-alone Stories that appear in the section permanently unless you delete them. To post Story Highlight, you will have to create a Story and later archive it. Also, you can turn on the ‘auto-archive’ feature so that you do not lose any valuable Stories. When a user visits your brand profile, Highlights are often the first thing they notice. Hence, it is recommended that the Story Highlights are a representation of your brand. A good idea is to use the same thumbnail image for all Highlights. This will give your profile a professional and cohesive look, while making it attractive to potential customers and other viewers.

Live Stream Video Stories

Another very cool feature that businesses can make use of via Instagram Stories is the Live Videos feature. You can share a live, real-time video as a Story, which like other Stories, will last for 24-hours. Through Live Video Stories, you can verbally respond to the messages that appear on your stream. This is a form of an intimate and transparent interaction with the viewers, which is invaluable for businesses that are trying to build connections with their followers and create brand awareness.

Stories for Brand Awareness

One of the most common problems that businesses face when marketing on social media is creating brand awareness. It is easier to convert a potential customer who is familiar with your company, the real challenge is to attract the user who has never heard of your brand. This explains why brand awareness is so crucial and it must not be taken lightly. Instagram Stories are an excellent way to build brand awareness. When you consistently post Stories about your business, viewers will have more opportunity to connect with you and overtime they will start trusting your brand. When a user watches your Story, they have the option to reply to it. With more than 300 million accounts using the Stories feature on Instagram and one-third of the Stories coming from business accounts, about 20% of these Stories gets a direct message from the viewers. Hence, Stories are a great way to open up the lines of communication between your brand and the potential customer.