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Influencer Marketing on YouTube

Did you know more than 75% of the marketers invest in influencer marketing? Various platforms provide the opportunity to choose and connect with a famous personality on the network to promote brand identity. YouTube also offers influencer marketing, which can help users increase brand recognition, boost viewer count on videos, get higher engagement, drive more sales and improve traffic on websites. You can also Buy Real YouTube Views to make your viewer count go up. Here is a simple guideline on how influencer marketing on YouTube works.

 

Having Goals and Objectives

 

When launching influencer campaigns on YouTube, often marketers do not have clear goals and objectives in mind, or their only objective is to receive certain views and interactions. To generate a positive return on investment, the campaign needs to have a well thought out strategy and objectives as well as practically defined KPIs, that are metrics to indicate if the campaign can achieve the objectives. This will enable the marketers to make better decisions and strategies to meet the ultimate goal. The most common objectives include sales play campaign, brand awareness and brand channel growth.

 

Also Read: YouTube Marketing Trends For 2018

 

 

 

Choosing an Influencer

 

Choosing and connecting an influencer can be a challenging process, especially considering a campaign’s success depends on it. A common mistake that most marketers make is that they pick their influencers based on the channel’s subscriber count. However, YouTube can provide you plenty of data on video watching habits and viewers and the analytics can help you dig deep and find out the best quality talent for your brand. When choosing an influencer, there are five key aspects that need to be analyzed.

 

  • Consistency: It analyzes how often the channel shares meaningful content by taking note of the various channel performance metrics for different videos.
  • Engagement: This measures how active are the viewers in interacting with the content using number of total views and interactions.
  • Influence: This indicates if the channel can stimulate action and guarantee growth by calculating how the content is shared externally and if the viewers are turning into subscribers.
  • Reach: It looks at the average number of views on a video during a defined time duration.
  • Relevance: This identifies if the influencer’s audience will be interested in your content or not, using audience overlap and keywords.

Don’t Control the Influencers

 

Some marketers treat influencer as actors and editorial content as video ads, without realizing how shortsighted it is to fake authenticity. However, researches have shown that the more authentic a content is, the better users react to it. As a result, brands can get better engagement, greater reach and hence, stronger campaign results. On the other hand, over-controlled campaigns can lower reach and result into a wall of negative sentiment from your YouTube audience. Once a user feels like the content is irrelevant or inauthentic, the will tell more people about it and consequently, this can hurt the brand reputation. You should let the talent run the show. Influencers are quite knowledgeable of how to mention your brand naturally and get a good response.

Connecting through Agencies

 

Following the increase in the popularity of YouTube influencers, there has also been an increase in agencies that assist brands with campaigns. However, there are some hidden pitfalls in contacting with an agency:

  • Limited Access: an agency can only access the talent within the network, which may not be suitable for the brand’s needs.
  • Lack of Connection: the level of personal connection needed between a brand and an influencer is sometimes underestimated. By building strong relationship with a brand, the influencer can understand its values and speak on its behalf. But this strong relationship and a solid connection is impossible to achieve through a third-party.
  • Lack of Niche Understanding: a large number of agencies assist brands that fall within multiple industries and do not entirely understand that significance of particular brand. Whereas, ideally, both talent and video content should be chosen by considering industry specific aspects.

Although it is not recommended, but if you are working with agencies, make sure to evaluate and compare the emerging costs with delivered value.

5 Ways to Get Subscribers on YouTube

As of 2017, YouTube is second largest search engine that has more than a billion active users, which is nearly equal to one-third of all internet users. This makes it highly significant to use the platform to promote yourselves and build a loyal brand audience. While you can Buy Real YouTube Views to increase the viewer count, here are some tips that can help you increase your subscriber count.

Post Regularly and Consistently

Just like any other social media network, YouTube requires consistency in posting. If you simply post a video and then wait to get subscriptions, it is most likely not going to work. However, if you constantly and regularly post new content to your channel, you are giving a reason to users to subscribe to your channel. Planning and scheduling content weekly or monthly can help you be consistent with YouTube content. Once you start posting videos every week or month, you will have more assets for your viewers. Account managers and sales teams constantly looking for assets to use to sell your products.

Also Read: How To Generate Leads On YouTube?

Use Call to Actions

It is essential to use call to action in your videos because they give you the opportunity to convert a casual viewer into lead, subscriber or a paying customer. However, you do not want to over-brand or seem very needy of shares, so don’t just place call to action to go to your website. Instead, you can ask users to share your video or subscribe to your channel. Once your subscribers start growing, then you can ask viewers to visit your website and view more content. Keep posting videos that grab a user’s attention and make them want to click on the call to action and subscribe. This will help build more trust and ultimately lead to a happy audience.

Optimize for Search Results

Similar to Google and Bing, YouTube is also search engine, where search engine optimization (SEO) is essential for getting your videos to rank higher. It will make your video show up in the list when a user searches for a keyword related to your content. As part of effective optimization techniques, make sure the keyword selection, description and title of each video is directly related to your content. For instance, if you are rock band that posts their music recordings, a good idea is to focus on your content around highly searched phrases and keywords relevant to the industry. You should try to find what people who like rock music search for and include those keywords. Make sure the keywords are used in title and the description. This is the perfect way to get more subscribers for your channel by ranking higher in the search results for frequently-searched keywords.

Add Annotations

Including annotations in your videos is one of the most effective ways to engage viewers and make your content more interactive. You can layer hotspots, add links or text over the video with specific annotations on certain parts of the video. As mentioned earlier, it is okay to promote your brand, but being overly promotional is not. Hence, avoid making the annotations all about sending users to your website. To get more subscribers, it is more important to focus on the content you post on YouTube and making the hard sell can result in more harm than good. In addition to this, make sure to add annotations that give the users option to skip ahead in video, jump to another video or instruct them to subscribe to your channel.

Monitor YouTube Analytics

If you do not have a habit of checking your YouTube Analytics regularly, you are missing out on a number of opportunities. Start with the Overview Report that will show you how your video performed over the last 28 days. You can also use Analytics tools to know where your viewers are from and the devices are they are using to watch your content along with visual and statistical breakdowns of several other metrics. With more than 50% of the traffic on YouTube coming from mobile, it would be a wise thing to adjust your content length and annotation placement accordingly.