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How to Create your Vlogs on YouTube?

With more than one billion users, YouTube is the second largest social media network, which is also owned by the biggest search engine in the world that can give you an SEO boost and help grow your audience. You can also Buy Real Facebook Likes to increase your audience. In case you are wondering what to upload on the platform, you can always start with vlogs. Here is how to get started.

Choosing a Vlogging Topic

Based on your interests, you can decide what your vlogs should be about. Make a list of possible topics and pick one that you think will be the most appealing to your audience. In your vlogs, you can also talk about multiple topics that complement each other, diversifying the variety of information. For instance, many lifestyle vloggers talk about health and food in one video, and about relationship advice in another. As long as the style and brand of your vlog stay consistent, it is not a bad idea to choose several topics and talk about them. Also, it may not be a wise idea to upload three professional vlogs on the same topic, like entrepreneurship. In this scenario, you can make two videos talking about a few Hollywood movies and then start talking about small business management. Moreover, various vloggers don’t pick a topic or multiple topics, they vlog about their lives instead, talking about what they did, when and how. Vlogging is flexible and open-ended, you only need to establish and build your personal brand.

Also Read: How to Optimize Your YouTube Videos?

Deciding on the Equipment

To get started with vlogging, you do not need a fancy camera, an editing software or light fixtures, as most vloggers start off with simple everyday technology and then invest on the more specialized equipment as their channel progresses and audience grows. If you have a smartphone, it is possible for you to film, edit and upload the video using just that. Smartphones today have very high-quality cameras that are ideal for filming appealing videos, and also there are various free and paid apps to edit your video. On the other hand, if you own a laptop, you can use its built-in camera to film. This will eliminate the need for transferring the video to the computer for editing and uploading. To summarize it up, if you are a casual vlogger, you can simply use your smartphone, existing digital camera or laptop to film your videos and use optional tools to edit them. However, if you are a professional YouTube vlogger, who wants to add a more advanced look and feel to their videos, then you need higher-end equipment. Consider buying a good HD camera and an editing software like Final Cut Pro.

 

Setting up a YouTube Channel

The process of creating a YouTube channel now is a lot different than it used to be a few years ago. The reason for this is its integration with Google and Google+ account. Once you have created a channel on YouTube, you can have some of the information of your Google+ profile transferred to the channel, like your name and profile picture. Other features, like the ‘About’ tab, channel cover art, channel tops, featured channels, links to other social media profiles and websites, can be customized. When you have set up and customized the channel, it is time to start uploading your first video. Hit the ‘Upload’ button on the top right corner of the screen and choose the video file. Fill in the necessary information, including video title, description and tags. You can also upload using the YouTube app on your smartphones or tablets. This is a pretty good option for casual vloggers who use their phones for filming and do not want to waste time on transferring the content to their computers.

Promoting Videos on Social Media

Filming, editing and uploading the vlog is not as challenging a task as it is to compete against other vloggers and make your brand stand out. Usually, vloggers promote their videos on social media platforms like Facebook, Twitter, Instagram, Google+, Pinterest and others. Once you build up your subscriber count and have a good number of viewers regularly watching and interacting with your content, you can learn to keep and interact with the good ones while keeping out the trolls.

 

The Different Types of YouTube Ads

As the world’s second largest search engine, YouTube processes more than three billion searches every month. In fact, it reaches more adults aged 18 to 34 in the United States as compared to any cable network. This makes the platform a very good option for digital advertising. However, there are various options for advertising on YouTube, with four different types of ads. You can choose the suitable type depending on the objective of your marketing. While some ads can be used to increase views on the video, others can be used to promote traffic on the website. You can also Buy Real YouTube Views to boost your viewer count.

YouTube Display Advertisements

These can be broken down into two options: overlay and display, both available only on desktop viewing. Similar to an Adword Display campaign, advertisers only have to pay for the clicks on the display ad. They can target placement based upon specific video channels and keyword searches.

An overlay ad is a semi-transparent rectangle that is located on top of the lower 20% of the video player. It can contain an image, text or both. It works in the same way as a display ad, that is, it follows the same targeting and you are only charged when a user clicks on the ad. Overlay ads are a pretty good way to provide call-to-action on your videos so that users can take the next step to your website and direct traffic to an applicable resource.

Also Read: How to Create Video Ads On YouTube?

YouTube Video Advertisement

This is the most commonly used advertising option, that is further divided into three types of ads: skippable ads, non-skippable ads and bumper ads. All three options are available on mobile and desktop in the video player, but skippable ads are also offered on TV and gaming consoles.

You must have seen a lot of skippable ads on YouTube, where viewers can skip over to the video after watching the ad for five seconds. The good thing about the ads is that they are available on all devices and advertisers are charged only when the viewer gets to thirty seconds or watches the entire ad. The advertisement can be run at the beginning, middle or end of the video. Skippable ads are quite suitable if you have a quickly engaging video message or ad that viewers would want to watch in its entirety.

Just like the name suggests, non-skippable video ads require the user to fully view them. Since the user does not have the option to skip the ad, you are charged for each view. The video ad has to be at least fifteen seconds long and can be played in the beginning, middle or end of the video. While the non-skippable ads may sound like a great option as every viewer gets to see your content, you cannot actually gauge engagement. They are also the most expensive types of ads on YouTube as you pay for each view.

YouTube Sponsored Cards

These are ideally suitable for eCommerce companies as they can make the relevant products in the video conveniently accessible as an overlay on the right side of the player. With sponsored cards, a user can easily click on the product and be directed to the online store to buy the product. The cards can be viewed on both, mobile devices and desktop, in varying sizes. This type of YouTube advertising has become a quite popular option for eCommerce advertisers because of the convenient click-to-purchase option.

YouTube Discovery Advertisements

The advertisements, also known as “True View” ads, run across both Google Display Network and YouTube as suggested videos. For instance, on YouTube, you can find discovery ads in watch pages and search results in both mobile and desktop viewing options. The ad comprises of an image thumbnail along with a few lines of text. When a user clicks the ad, they are directed to the channel page or to the complete video uploaded on YouTube

Discovery ads are the platform’s newest advertising option and are receiving a lot of traction, especially with advertisers who have proper channels or videos already on the platform. The purpose of these ads is to bring views and traffic to your specific channel or video through targeting similar channel or video audiences. Since the ad type is relatively new and more organic looking, YouTubers can expect to see great results. When using discovery ads, it is suggested to have an overlay on the video that could take users through the next step of the advertising funnel, such as a website.