Instagram has become one of the most used social media platforms today. By the end of the second quarter of this year, the platform had 800 million monthly active users, with more than 500 million daily active users, and the numbers are growing every day. However, since you only share photos and videos on Instagram, it become a bit challenging for marketers to come up with good content to engage the existing followers and attract new followers. Also, marketers can Buy Real Instagram Followers to increase follower count. Nonetheless, here are some ideas to help you come up with good quality compelling content for Instagram.

Brand Story

To remain transparent to your audience, you can share the story of how your business was started and your motivation to keep it running. We have observed that customers and fans love hearing about the passions of an entrepreneur that led to the launch of the brand they like. Did you know that the #smallbusiness hashtag is used by more than 15 million users on Instagram? Using the hashtag with your posts can improve visibility. In fact, celebrating your small business can even make your posts appear in the top trending posts. Concludingly, sharing your brand story is a fresh and unique way to build a stronger connection with the audience and get their attention and focus.

Also Read: Here Is What You Should Post On Instagram To Get More Likes

Behind The Scenes

To show off your products or service from a different angle, you should try behind-the-scenes photography. Instagram users usually see perfect professional shots from brands, this is your chance to provide them with something different. Show them how your products are prepared, introduce the with your team or share a picture of your working environment. For instance, a restaurant or a bakery owner can share photos and videos of food being prepared. Whereas, an office worker can post a video collage of them having a meeting with their coworkers. Show your followers whatever you think is valuable about your work.

Products/Services In Action

If your company sells tangible products, you can shoot video or photos that show the products in action. It can be a tipping point that converts followers into customers. Focus on making your post a “how-to” type instead of the salesy “buy-this” type. This will result in more engagement and a good return on investment. In addition to this, if you sell a service, you can use the this idea as well. Whether you paint houses or perform legal work, you can capture and share an image or video of what you are doing.

Employee Photos

Despite being one of the underrated top ideas for posting on Instagram, employee photos can be effective in building a stronger, more personal connection with your audience, while humanizing the brand. Employee photos do not necessarily mean proper professional photographs, you can even share some fun, silly, interactive shots. The aim is to instil trust between the customer and the employee; hence, you can share whatever you think will capture the essence of your brand while building that trust. Your followers and customers are likely to be interested in knowing who are the people behind the products and services they use. Sharing employee photos can make business transactions more friendly and personable, while boosting engagement rates.

Customer Mentions

Yet another great idea for Instagram photos is to include customers in your content calendar. This means reposting the images where they have tagged your business, uploading photos of your happy customers or sharing the testimonials that customers wrote to you. While the existing customers will be delighted when you mention them, new customers will gain faith in your brand. Sharing customer photos and their experiences first-hand is an excellent way to build trust with the potential customers, and eventually convert them into satisfied customers.

Flat lay Pictures

Instagram is entirely a visual platform, which is why a large percentage of marketing success depends on the aesthetics of the picture. A flat lay is an aerial view photo of the items placed in an aesthetically pleasing order. Flat lay pictures are excellent for marketing your products, especially if you have an ecommerce business. They are an effective and creative way to grab users’ attention and provide them with pleasing content.

Launched as a simple social photo-sharing platform, Instagram has greatly evolved in the past eight years to become one of the most popular social media marketing networks. Considering that the number of active users on the platform has reached one billion, businesses can potentially target at least one billion customers! Instagram is a simple-to-use visual platform that attracts younger generations more than other social media networks. Besides, it is comparatively easier to get users to follow you on Instagram; not to mention, you can also Buy Real Instagram Followers at a cheaper price. Nonetheless, for these and more reasons, your brand should have a presence on Instagram, and here’s our guide to help you get started.

Step 1: Building a Brand Profile

The first step is to create a business profile on the network. Some vital components of an Instagram business profile include:

• Username: when choosing a username, be consistent and pick a name that you have used on other social networks, so that the followers can find you easily without getting confused.
• Display image: choose an image that represents your brand; usually, it is a brand’s logo.
• Bio: writing a good bio can be difficult as you only have 150 characters to clearly describe your business. The bio should also include your website’s URL.
• Verification badge: this is a blue check mark that appears with brands’ usernames, proving the authenticity of brands, public figures and celebrities. However, it is only available for business accounts through an application process.

Also Read: How To Improve Your Instagram Business Profile?

Step 2: Creating a Content Strategy

Once you have a proper business profile, the next step is to create a content strategy. You can use a content calendar that will help you stay organized and share content regularly and consistently. However, before you get started, you need to decide upon the number of times you want to post in a week. Since every business has its own marketing requirements, there is no fixed type or number of posts to share. As a marketer, you will have to do some testing to determine which types of posts receive the most engagement, as well as, find out the days of the week and timings of the day when your audience is most active. To receive positive response, it is essential to ensure your posts are not pushy and effectively reflect the brand’s personality. Considering Instagram is a visual platform, share high-quality pictures with branded graphics. Often, brands also use lifestyle photos of the products to generate more user interest. An Instagram worthy image is attention grabbing and compelling enough to spark a thought or question in the viewer’s mind. In addition to this, as part of your content strategy, you need to include some relevant hashtags on each post. This will improve the visibility of your content, making it more easily discoverable. To find out the best hashtags for your post, spare some time to conduct a research to determine the most popular hashtags in your industry. Popular hashtags can help get the attention of the users and make your posts popular.

Step 3: Measuring your Performance

No marketing strategy is complete without measuring and analyzing its impact. Same goes for marketing on Instagram. Keeping a track of your performance helps determine if you there is something that needs to be done differently, such as a target audience, timings of the post or the type of the content shared. The platform provides a free in-app tool, Instagram Insights, for business accounts. This tool allows you to see impressions, reach, engagement, top posts along with several other significant metrics. The data can broken down from a period of few months to years, which is useful when comparing current performance with past performance. Moreover, the Insights also lets you understand your audience better by providing demographics of their gender, age and location. This is enable you to have your target audience in mind whenever creating a content strategy.

When it comes to using Instagram for business, you cannot ignore the significance of creating and optimizing a business profile. The business profile is like the heart of the Instagram marketing activity, hence, you should spare some time and work on it. It can be a source of driving traffic to your website, generating leads and sales and growing your followers’ community. Also, you can  Buy Real Instagram Followers to increase follower count. There are three essential profile components that you need to optimize.

Create a Bio that Grabs Attention

Often before making purchase from a brand, potential customer tend to look up the brand on social media. So, when they look at your Instagram profile, they should get a positive impression and a ‘WOW!’ experience. The last thing you want for the visitors to form a negative impression about your brand by looking at an unprofessional and incomplete bio. This is why we recommend taking some time out from your busy schedule to work on a creative and attractive bio that can make your brand look more approachable, presentable and reputable. Research shows that before profile users notice your content, they read your bio, and often when they do not find the bio appealing or relevant to them, they tend to skip over to another profile without even scrolling through the content. Moreover, you do not only want users to show interest in your content, but also to click on the link in the bio and visit your website. Ideally, an Instagram bio for a business profile should:

• Introduce your brand and highlight what makes you unique
• Be relevant to the interests and mindsets of your potential customers
• Use the brand voice and tone to build a stronger connection

Also Read: Branding Yourself On Instagram

Include Link to a Relevant Website

The reason you do not find any spammers on Instagram sharing hundreds of random links is because the platform does not allow including clickable links in the posts. However, it provides space in the bio where you can add a link. Adding your website’s link can help drive more targeted traffic to the site’s homepage or landing page right from the bio. If you do not have a website, you can add link to any other website, but make sure it is relevant to your business and not something spammy or clickbaity.

Upload a Professional Profile Picture

Considering that Instagram is entirely a visual platform, your profile picture plays a crucial role in leaving positive impact of your brand on potential customers. You cannot expect to gain attention from users if you mess up your profile picture. The picture needs to be relevant to the brand and should appeal to the audience. When profile visitors look at your display, they should get a clear understanding of who you are and what is your brand about. If you are confused, you can upload any of the following as your profile picture:

• Your company’s logo
• Your company’s logomark, which is a logo without words
• Your brand’s mascot

However, you are not limited to the above options. In fact, you should think out of the box and think about what represents your brand the best. We recommend using a picture that can help audience immediately recognize the brand.

Create a Multi-grid Collage

As a business marketer on Instagram, you should design a profile that makes a statement, and the best way to do this is to create a multi-grid collage, forming a comprehensible image. Often brands use this technique to share large images that do not look appealing when fit in a single image. In addition to this, when brands upload a series of undecipherable images, their followers get curios and visit the profiles to see the complete image.