November 13, 2018

How to Prepare a Content Strategy for Instagram?

We understand how challenging it can be to acquire followers on Instagram, considering the platform is used millions of people worldwide. One way to increase followers is to Buy Real Instagram Followers. However, if you do not have the budget, you can still get a decent number of followers by sharing likeable content. Here are some tips to help you come with a content strategy on Instagram

Focus on Quality

Instagram is a visual platform where users look forward to seeing aesthetically pleasing and appealing images and videos. They appreciate media that provokes their emotions or narrates a story and are particularly interested in visuals that cover various lifestyles and products. We see a number of Instagram accounts putting a lot of thought into writing and curating lengthy captions accompanying the visuals. However, people don’t come to the platform to read long image or product descriptions. Hence, instead of focusing on writing good captions, you should spend more time in capturing and choosing the high-quality appealing images and videos. Instagram users typically do not follow accounts that share low-quality visuals.

Also Read: 4 Tips To Expand Your Instagram Brand Reach

Prioritize Visuals

Continuing with the first point, Instagram is not a play where you use words to deliver the main message. The image itself is the message, which is why you need to carefully choose what you share so that the message is rightfully delivered. Hence, it is image before caption, video before text. This also explains why YouTube and Instagram are among the top 3 social media networks. Online users live visual content and providing users with what they want to see is a wonderful way to grow your audience and generate engagement organically.

Noticeable Images

When it comes to choosing images for Instagram, we recommend you go for something that can instantly grab viewers’ attention. Sharing visuals that blend well into the newsfeed will not get you much attention and viewers are likely to scroll even if they are a huge fan of your account. Therefore, use bold colours, contrasts to make the visuals stand out. According to our observation, Instagrammers that stick to a single colour, theme or pattern get noticed more and receive more attention. Even as a user is scrolling through their newsfeeds, they quickly recognize your post because of a consistent them. From a branding perspective, this is a great practise. Each time a user sees a post from you, the them can make them think about your brand. This creates a repetition that keep you on top of the audience’s mind when they need to buy your product or service. This is actually the primary psychology behind using Instagram for branding.

Keep Things Positive

There is a lot of negativity in the world, from work load to financial responsibilities that keep stressing the users. People often use Instagram and other social media networks to escape the negativity. They look forward to seeing inspiring, motivating and humorous content that can make them feel better. Hence, you should try to radiate positive feelings through the visuals on Instagram. Some effective ideas include: a funny throwback picture, a motivational quotation, a meme or anything that gives out happy feelings.

Narrate a Story

Audience like to listen to stories. It is a highly effective way to keep them engaged. What’s more effective is using visuals to narrate a story. A good approach to get users to like or comment on your content is to create a story telling video that can help them in their daily lives. As a business Instagram account, you can share your brand story, telling the audience about how you started and how well you have progressed so far.

Use Editing Tools

As much as people promote unedited photography, they actually find the edited pictures more appealing to eyes. When it comes to modifying an image, we suggest you keep it simple and do not make it appear unauthentic or over-produced. Don’t go overboard with the editing. Make sure your product or scene does not look way different in the photograph than in real life. With that being said, to make your pictures more noticeable and fascinating, use filters and editing tools. Make the colours pop, enhance the lighting and apply effects that bring out the best in your image. Give the picture a warm or cool feel depending on your brand theme.

November 12, 2018

Talat Zubair In Facebook

A Guide to Sharing Videos on Facebook

Facebook as a social media marketing has become immensely popular. It has retained its spot as a top contender with the greatest number of daily users than any other social media network. One of the reasons that makes Facebook an excellent choice for marketing is its feature that allows uploading video content. Sharing videos on Facebook as a brand can even help you get more likes. Speaking of likes, you can also Buy Real Facebook Likes. Nonetheless, here is a guide to creating and sharing video content on Facebook.

Increasing Popularity

According to social media studies, video content will account for 85% of total internet by 2019. Hence, if your Facebook marketing content strategy does not include any videos, you need to reconsider the strategy. If a picture is worth a thousand, a video is worth a million words. Whether you are running an or sharing a regular post on Facebook, video content will generate more engagement. Research shows the engagement rates for video ads are three times higher than engagement rates for non-video ads. In fact, more than 80% marketers say that video marketing is a significant element of their overall marketing strategy. This means that if you are not sharing video content on Facebook, you are falling behind your competitors. In addition to this, videos also help build audiences’ trust in your business. According to a consumers’ report, watching videos from a brand makes customers more confident about purchasing from them. This is probably because videos are way more convincing when it comes to explaining complex concepts. Consider this scenario: a brand has launched an innovative new product. A video can be used to demonstrate how the products works, and as a result, increase the likelihood of people buying the product.

Also Read: How To Use Videos On Facebook?

Video Length

If you are creating a video for Facebook video ads, make sure you keep it short and concise. As observed, video ads that are between 15 to 30 seconds long usually give good results. This is because viewers are more likely to watch shorter videos to completion. On the other hand, if your video ad is too long, the viewers may stop the video even before getting the full message. Moreover, another good practice is to include a call to action in the middle of the video. This will help you catch audience’s attention before they get bored and stop the video.

Thumbnails

Often marketers do not pay attention to video thumbnails; but they are a significant element of videos. Users are not skip over a video that has a boring thumbnail. You should use relevant and highly engaging thumbnail that can compel users to play the video. However, make sure you do not put too much text on your thumbnail. Keep the text within 20%, as exceeding that can decrease your reach.

Subtitles

Did you know that 85% of the videos on social media are watched without the sound? This is why your video should effectively convey the message without relying on the sound. A good idea is to use subtitles. This will also make your videos more accessible to users with auditory processing disabilities. If your video does not make sense without sound, chances are only a small percentage of viewers will be able to comprehend it.

Format

Before you publish your video on Facebook, pay attention to the format of the video. Typically, square videos are preferred more, especially on mobile platforms. However, if you cannot keep a square format, go for a vertical format instead of horizontal format.

Video Ideas

Now that we understand the significance of sharing videos on Facebook, and how to publish compelling videos, let’s talk about the types of videos you can share. There are various ways to make use of the video content, such as:

Sharing a testimonial from satisfied customers
Prompting a video as a B2B company
Explaining the products and services that company offers
Recording a behind the scenes clip of your employees

November 10, 2018

Talat Zubair In

5 Ways to Run a Successful Marketing Campaign on Social Media

Whether you sell products or provide services, social media is crucial for businesses of any size or industry. From creating brand awareness to building an audience to generating sales, social media platforms can be used to grow your small business. On a side note, if you are looking to build an audience on Instagram, you can Buy Real Instagram Followers. Nonetheless here are some secrets of running a successful marketing campaign to promote your small business on social media.

Identifying the Audience

The first step towards running any successful marketing campaign is to identify who your audience; same applies to social media marketing. While you may know your audience, you need to understand them, that is, get to know their needs, wants, pain point and purchasing behaviors. Almost all social media marketing platforms provide plenty of social data about audiences. This plethora of data can help you recognize your target audience as well as determine the type of content that will resonate with them.

Also Read: 4 Useful Tips For A Strong Social Media Marketing Strategy

Building Relationship with Audience

Did you know that customers are 71% more likely to buy from a brand if they have had a positive experience with them on social media? This is why it is very important to interact and engage with your audience on social media. There are a number of reasons why customers might be reaching out to you on the online networks. Usually, it is because they have queries, issues praise regarding your products or services or feedback about their online or offline experience. In either of these situations, you need to be responsive to the audience. Replying to them in a timely and efficient manner can help build a deeper relationship with the prospects, which will eventually lead to more sales.

Posting at Optimal Times

Often marketers ask the same question: “What is the best time to post on a certain social media platform?” Unfortunately, there is no right answer to the question because the optimal times to post vary depending on your business, content and audience. What may work for a certain brand may not work for another. So, how do you decide when to share a post to receive maximum engagement? You simply share content at your optimal time, and to identify your optimal times, you will have to do some research. Spare some time out to study your past social media posts and notice the timings at which posts receive the most positive response.

Sharing Video Content

While sharing video content is one of the best ways to increase engagement on social media. Don’t worry if you do not have the necessary supplies to record a high-quality video, or a proper location to film. Even if you share a video of your office recorded with a smartphone, it will still get you plenty of engagement as compared to other types of content. However, we have gathered a few tips for sharing video content from the social media marketing professionals.

The content of the video should be based on your objectives and goals
Keep your videos short, under 3 minutes.
Edit your videos keeping in mind the requirements of each social network
Put up a nice and interesting caption with the video post
Respond to all inbound video comments
Regularly monitor video analytics
Link video analytics with social analytics

Auditing Social Presence

Whether you have been using social media to market your products for a long time or have just started, it is crucial to keep track of your performance regularly. An audit of your social presence helps you figure out what you are doing right and what needs to be improved upon. Fortunately, a number of platforms offer in-app insights to view performance metrics over a period of time. It helps you understand what is being received well by the audience and what isn’t. As a result, you can share more of what is received positively, and avoid content that is not well-liked. This will help improve your overall marketing performance.

November 8, 2018

Talat Zubair In Instagram

5 Ways to Maximize Engagement on Instagram

With more than a billion active users and counting, Instagram has become one of the most popular social media networks. Every now and then you see the platform introducing new features and functions for individuals as well as businesses. One of the biggest updates of the year was the Instagram newsfeed algorithm, that changed the chronological feed to an algorithmic one. While the purpose of the update was to improve the experience of users, it has significantly lowered the engagement rates for business accounts and made it more difficult to obtain followers. Although you can Buy Real Instagram Followers to increase followership, here are some tips to help you maximize engagement on Instagram.

Write a Good Bio

We have often seen brands paying attention to the photos they share and the captions accompanying them; however, what they forget is that Instagram profile bio is one of the most important elements of branding. Your value is a representation of some serious valuable real estate. Adding a few words as an introduction to your brand in the bio can help funnel profile visitors, promote brand recognition as well as serve as call to action. Ideally, your bio should include the following elements:

A slogan, tagline or a brief description that uniquely represents your brand.
A branded hashtag to encourage sharing and tagging.
An Instagram-specific link that directs viewers to your website homepage or any relevant page.

Also Read: 4 Tips To Expand Your Instagram Brand Reach

Share More Stories

Stories have become a trending content type on Instagram. They are the most popular type of content as users can’t get enough of the time-sensitive and self-destruct style content. Recently, the platform also introduced an audience poll feature for Stories, which makes the content type idea for boosting engagement and interactions with the followers. What makes Stories so easy to share is that they do not need to be polished. Whether it is a snapshot, bit-sized post or a selfie, whatever you want to post as a Story can be put together in no time.

Post Video Content

While Stories can be considered as the king of all content, videos are not far behind. Video content is usually received with a positive response on social media networks, and Instagram is no different. However, it is much easier to share videos on Instagram than on other platforms, thanks to the variety of features that it offers. Boomerang and Hyperlapse are two native Instagram apps that allow for straightforward video editing. This social media network is all about sharing compelling visual content and videos are an excellent way to instantly enhance the entertainment value of your feed.

Determine Optimal Times

One of the effective ways to increase your reach on Instagram is to post frequent updates at the optimal times. Simply put, how often you post and at what time you post have a strong impact on the performance of your content. A common yet unrecommended practice is to post at random timings without sticking to a schedule. On the other hand, social media experts recommend posting on the optimal times for more engagement and reach.

Include Call to Action

The captions accompanying your images or videos should be creative as well as encourage engagement. Your captions should be convincing enough to make viewers take an action. Here are some tips for writing effective captions:

Ask questions
Tell people to visit the link in your bio
Encourage sharing through hashtags and regrams
Include “tag-a-friend” phrase that encourages conversations between users.

In addition to this, playful captions can also be used to encourage action while, at the same time, putting the brand’s personality on display. To conclude, focusing on your captions and putting a but of extra effort can help boost your engagement rate.

November 6, 2018

Talat Zubair In Facebook

How to Get Followers to Pay Attention to your Brand on Facebook?

Facebook has come a long way from being a simple social media platform to a platform where businesses can reach out to their prospects. In fact, more than 90% of the businesses use Facebook’s advertising features regularly to promote their brands. However, not every marketer experiences the same success through Facebook. While some experience a significant business growth, others struggle to get followers and their attention. Although a simple and easy way to get followers is to Buy Real Facebook Likes, here are some useful tips to get your followers’ attention.

Make the Page Engaging

The first and foremost step is to make your Facebook page as engaging as possible. When users visit your page, they should be compelled to hit the like and follow button. Make sure you include all the relevant and necessary details about the business. Upload an attention-grabbing high-quality profile picture and cover photo. One of the latest trends is the cover video. A video starts playing on the timeline cover as soon as someone lands on your page. The dimensions of the video should be at least 820 x 312 pixels. Cover videos can be 20 to 90 seconds long and can loop in whatever way you want.

Also Read: A Guide To Creating Successful Facebook Ads

Include Videos in your Strategy

Talking about cover videos takes us to another significant Facebook marketing element, video! Did you know that the platform receives more than eight billion daily video views on average? This means that if you are not using videos as part of your content strategy, you are missing out on a lot of engagement. However, when using videos, keep in mind that users are five times more likely to view Facebook videos on their smartphones rather than desktop computer. Hence, make sure your videos are mobile-friendly. In addition to this, more than 80% of the users are watching videos without sound, it could be a good practice to include captions.

Plan a Giveaway

Despite how difficult has become to grow organically on Facebook, giveaways are still the simplest and easiest ways to acquire tons of organic engagement. You can ask the audience to like, comment on or share one of your posts to participate in the giveaway. This will help create brand awareness and help you obtain more followers. Randomly select a few participants and give them a valuable prize. The prize could be you a sample of your upcoming product, free tickets to an event or a discount voucher. While this will help you generate more interactions organically, you can also spend a few dollars to boost your giveaway and reach users who have not liked your page.

Carefully Target the Users

Any campaign will fail to generate good results if you are not reaching the right audience. Carefully choosing your target audience on Facebook is a crucial part of successful marketing. Considering that there are billions of users on the network, it becomes essential to make sure your message does not get lost and is received by the people who are likely to be interested in your offer. Fortunately, Facebook provides a number of excellent options to choose the target audience, such as targeting on the basis of age, gender, location, language, relationship status, educational level, recent life events and purchasing behaviors. If you do not target the relevant audience, you will be wasting your money spent on ads. On the other hand, strategic targeting is a cost-effective and efficient way to get your ads in front of the right audience.

Create a Landing Page

While most people think that social media marketing is just about generating sales, it also emphasizes on acquiring leads. Landing pages are an effective way to get new leads. You can include a call to action in your post or ad that takes users to a landing page. On the landing page, users are asked to share their email address in exchange for something valuable, such as a free e-book, webinar tickets, etc. Once you have collected the email addresses, you can get these people into your sales funnel by adding them to emailing lists and creating a Lookalike or Custom Audience.

November 5, 2018

Talat Zubair In

Make your Buyers’ Journey Easier with Social Selling

For those who don’t know, social selling is a form of inbound marketing that allows companies to form stronger relationships with sales prospects. Research shows that 61% of the organizations who engage in social selling have experienced a positive impact on their revenue growth. A strong social selling strategy is a crucial element to guide customers through the buyers’ journey with relevant engagement and interactions.

Social Media Presence

It is impossible to have a social selling strategy without a proper presence on at least one social media channel, such as Facebook, Instagram, Pinterest, LinkedIn, Google+ or Twitter. For most sales professionals, LinkedIn is a preferable platform for obtaining new leads and improving the existing professional connections. However, for e-commerce businesses, Facebook and Instagram are ideal platforms. Pinterest is usually used by companies who provide certain services. The first step is to pick a network depending on the type of business, and then build follower base. Also, you can Buy Real Instagram Followers to expand follower-base.

Customer Personas

Inbound marketing needs an in-depth understanding of the ideal client profile, including their interests, behaviors, where they spend their online time etc. Since a company can have various ideal client profiles, it is advisable to break down these profiles into customer personas. In order to create high-quality personas, you will be required to consider the emotions, pain points, needs and wants of the target audience. Understanding and discovering your customer personalities can help streamline the buyer journey. Once you figure out who you are addressing, it becomes easy to engage with the prospects, as you only include the tasks that hyper-target the ideal buyers. In addition to this, spare some time to research on the buying journeys of the competitor brands who have similar ideal client profiles. However, as tempting as it may seem, make sure you do not copy their buying journey and implement their strategies. The idea is to strengthen the areas where they are lacking and not mimicking their strong points.

Also Read: How Social Selling Works On Different Platforms?

Relevant and Educational Content

The content on a profile is often the reason why users follow or unfollow the account. Hence, you need to ensure that the content you share as part of the social selling strategy is useful and relevant to the targeted persona and not excessively or entirely promotional. Whether you are sharing an educational blog article from a trusted website or creating original content, the information you provide needs to be valuable to your audience. When you provide buyers with useful advice at multiple touchpoints throughout their journey, you enhance your presence on social media and get recognized as a reliable and trusted brand.

Visibility and Presence

When your brand is actively present on social media networks, your brand’s reputation solidifies, and people consider it an expert source of information surrounding the service, product or industry. Ideally, your objective should be to answer audience queries and clear their doubts, instead of just being a purchasing option. To make it easier for the readers to understand, post high-quality content and resources. Whether you share a relevant e-book at the strategic phase of the buyer’s journey, or a long blog post to convert a prospect to buyer, the key is to ensure that your brand and contest is the first that comes to mind when someone thinks of your industry. Furthermore, another strategy of staying active and on the minds of your prospects, is to respond to the audience on social media networks. Make sure you reply to the users’ message within an hour.

Recommendations and Referrals

Once the prospects are funneled through the customer journey, they can act as double-duty agents for the cause. Having a professional relationship with your customers opens up opportunities for repeat sales and referrals. Generating referrals and sharing them on the social media channels is helpful in obtaining new leads. One of the approaches is to prepare a case study based on the satisfied customer.

November 3, 2018

Talat Zubair In Instagram

4 Tips to Expand your Instagram Brand Reach

Instagram has come a long way from being just a photo-sharing app to one of the biggest social media networks, with more than 200 million monthly active users sharing 60 million posts and getting 1.6 billion likes per day. However, despite its massive growth, there are still businesses who struggle to grow their brands on Instagram. While you can Buy Real Instagram Followers to increase profile reach, here are some ways to help you create brand awareness and reach a broader audience.

Engagement

When it comes to marketing on social media, engagement is the most crucial element. Regardless of the type of business you are promoting, the goal is to interact with your audience and ensure that they like or comment on what you share. To achieve this goal, you need to post the right content consistently and at the tight times, as it will attract more attention from the target audience. In addition to this, have conversations with the followers as it will turn your casual profile visitors into brand advocates and loyal fans. Liking to a comment, answering a query or even responding to a direct message can help build deeper relationships between the brand and followers. In fact, research shows that answering to consumer questions on social media can drive 49% of fans to purchase. However, we understand that brand owners are busy people and often small businesses do not have sufficient resources to hire customer representatives. Hence, they don’t need to respond to every message; they can just be as active as possible. Your followers will appreciate every interaction you give them.

Also Read: 4 Things To Keep In Mind When Creating A Social Media Marketing Strategy

Content

Just like any other social media, organic growth on Instagram also relies on sharing great content. If your objective is to make people want to like, comment and follow you, then you need to post content that appeals to them. So, how do you determine what content appeals to your followers? Here are some ways to help you:

Keep an eye on your competitors. Look at the type of content they are sharing and notice what is generating the most engagement for them.
Track what is trending. Keep track of customer and influencer profiles to determine what hashtags or trends they are following.
Load Instagram Stories and use the poll sticker to collect ideas and feedback from your followers.

User Involvement

Often marketers struggle to achieve measurable growth on Instagram. One of the strategies to overcome this problem is to take help from your existing followers. Statistics show that consumers are seven times more likely to buy from a brand recommended by their peers. @mentions and tags from your customers can help reach new audience members that you might have never reached otherwise. There are various ways to include user-generated content in your content strategy. One of the simplest and easiest way is to run a competition using a branded hashtag. Allow your target audience to participate in the contest by sharing pictures of themselves with your products, following your profiles or tagging themselves in comments, and give them a chance to win something valuable. Moreover, after the winner gets their prize, you can ask them to post a review or show off their prize on their social media profile as it will get you more user-generated content. The three major elements of a successful contest include a valuable prize, a method to monitor entries and branded hashtags or promotional tags.

Influencer Marketing

Since Instagram’s newsfeed has become algorithmic, it has becoming really challenging to grow your followers organically. It takes a lot of time to earn consumer respect and build brand credibility in a cluttered marketplace. To speed up the process, you can get in touch with an influencer in your industry. Influencer marketing is one of the easiest ways to increase the impact of your marketing. Connecting with the right influencer can help cultivate trust between the Instagrammer and their following and expand brand reach. You can look for influencers in your field by searching for relevant hashtags.

October 30, 2018

Talat Zubair In Facebook

How Beginners can Use Facebook for Business?

As of September 2018, Facebook is used by more 2.2 billion people from all over the world. The platform is becoming increasingly popular for personal as well as professional use. A number of businesses use Facebook to market their brand and products. Having an active page on Facebook can help legitimize your business, grow your customer base and generate more sales and revenue. As complicated as you it may seem, marketing your business on Facebook is extremely easy and simple. Here is how you can get started:

Build an Audience

Regardless of the type of business you own, you will surely find your potential customers. However, the challenge is to reach out to these prospects and get yourself noticed among a myriad of other businesses on Facebook. Initially, you will be required to put in some serious efforts to build an audience, a solid followership, after which your page will become more credible, reputable and thus, popular. An easier way is to Buy Real Facebook Likes, but if you do not have enough budget, you can start by inviting your friends and family to like the page. Share a variety of content and see which one receives the most engagement. Since every audience is different, you will need to experiment by sharing various types of post and get to know more about your target audience.

Choose Ad Objective

One of the reasons that make Facebook an effective marketing channel is its excellent advertising features. The platform provides a number of different options for ads depending on the objectives. Here is a list of ad objectives that you can choose on Facebook.

Page likes: this lets you target users who are most likely to be interested in your business and convince them to like your page.
Clicks on website: it allows you to share a link to specific webpages on the website.
Website conversions: these ads direct visitors to a particular landing page to convert them.
Page post engagement: this can help increase engagement (reactions, comments and shares) on your Facebook page posts.
Video views: these ads are used to target people who are most likely to view your videos to drive more views.
Offer Claims: it takes the audience to your store using a special offer.
App installs: this encourages people to download your app on their phones.
App engagement: it targets people who have already installed the app and reminds them to use the app.
Event responses: this will help you get more exposure for your event and receive responses from the people you have invited.
Premium ads: these ads guarantee a premium place for the ad and are usually used by larger businesses who have higher ad budgets. For instance, you can choose to get your displayed at the top of the newsfeed, on the right sidebar or on the logout page.

Also Read: A Guide To Creating Successful Facebook Ads

Test Different Options

What is the point of putting in efforts on advertising when you are not sure about the results of your efforts? It is crucial to keep track of your performance to see which of your strategies are working well and which ones need some tweaking. Facebook has excellent testing features that allow you to experiment with different elements. The elements that every advertiser should test include: the ad image, headline, call to action button, ad text and the main idea of the ad, that is, your value proposition. Another testing option lets advertisers test different target audiences and select the one that generates the best results. The different target audiences can be based on:

Age
Gender
Location
Interests
Education level
Relationship status
Purchasing behaviors

In addition to this, you can also test the performance of your ad by choosing different placements for the ad, trying different ad types and creating different landing pages.

October 29, 2018

Talat Zubair In

Top Social Media Marketing Trends

Over the last decade, social media has become immensely popular, with the platforms constantly experiencing an increase in their reach and growth. However, as more and more users continue to use social media platform, new trends keep emerging so that businesses can reach out to these users. Also, you can Buy Real Instagram Followers to reach more users. Nonetheless, here are some of the most popular social media marketing trends from this year.

Video Content

The most effective and popular form of content for marketing is video. You don’t necessarily need to invest in high-budget videos, a good quality video recorded through a phone camera can be as effective. Videos are a great way to highlight your company’s culture while keep your audience engaged. According to a research done by Buzzsumo, video posts have the highest engagement rate overall and twice the engagement level of other types of content. Moreover, an emerging social media trend is the use of live videos, that gives a stronger feeling of connection and exclusivity. Most users, depending on their notification’s settings, are notified when an account they follow is recording a live video. This means that live videos attract a more enthralled audience and can result in increased number of likes, comments and shares. They also provide an immediate interaction between the brand and the fans.

Also Read: 5 Predicted Instagram Trends Of 2018

User Generated Content

People tend to value the honest and unbiased opinions from other users. Sharing reviews, shout-outs and other creative things that customers do for your brand is a good way to reach out to more users. While some brands design their entire campaigns on the basis of user-generated content, others simply incorporate some user content in their social media strategies. In fact, the biggest companies, like Starbucks, use user-generated content to promote their brand. User-generated content is not just restricted to the users’ posts that you share, you can also host contest, ask questions and gather useful feedback. User-generated content is an easy, effective and low-cost social media trend that also results in good engagement rates.

Ephemeral Content

Yet another new social media trend is to share short-lived content. This was first introduced by Snapchat in 2013 when they released the concept of “Stories”, and less than a couple of years ago, Instagram launched their own version of short-lived Stories. As a result, average time spent on Instagram per day increased from 7-13 minutes to a peak of 28 minutes. The reason behind this is that ephemeral content gives users a feeling of limited time content. Additionally, a short and limited time content requires a lower commitment from the user. Short-lived content has proven to be quite effective for building brand image, driving engagement, driving sales and improving brand loyalty.

Influencer Marketing

The idea behind influencer marketing is to use a celebrity or a famous personality to promote your brand or specific products and services. Most businesses have noticed an increase in their ROI when using influencer marketing instead of traditional methods. This could be because people tend to trust other people more than they trust businesses. Instagram, YouTube and Facebook are the top platforms that support influencer marketing.

AR and VR

If you have heard of and used Snapchat’s various filters, you may know about augmented reality (AR). The filters are a cool fun way to get your brand out there among younger generation. Another application of Augmented Reality is its ability to show what something would look like without the object actually being there. This can be used to improve a customers’ shopping experience and help them make the purchasing decision. On the other hand, virtual reality (VR) is a bit more immersive, where you can have a view of a different reality. Despite being relatively expensive, AR and VR technology is being implemented by a lot of companies on social media.

October 28, 2018

Talat Zubair In Instagram

Easy ways to Expand your Reach on Instagram

Instagram has become one of the most popular social media networks on the web. It is a visual platform where users create, share and interact with both, their friends as well as their favorite brands. In fact, 80% of Instagram users follow their favorite business on the platform. And yet, there are some brands who are struggling to get followers for their account. While a quick and simple solution is to Buy Real Instagram Followers, but if you are tight on your marketing budget, here are some tips to help you.

Posting Schedule

Among all social media networks, Instagram has the highest interaction levels, where followers are looking forward to getting in touch with their favorite brand accounts. They expect brands to be consistent and regular with their posts. In fact, the platform’s algorithm also considers an account’s presence to determine its ranking on the Explore page. This is why you need to be share posts more frequently at the appropriate times. Studies reveal that the best time to post on Instagram is 3pm on Wednesdays, 11am to 4pm on Thursdays and 5 am on Fridays. However, these timings are based on a generic research and may not be suitable for your business. To figure out the best times to post for your account, you can do a little research on your own. Go through Instagram Insights to determine when are your followers most active.

Also Read: 4 Things To Keep In Mind When Creating A Social Media Marketing Strategy

Different Content Types

Instagram may be only known for sharing photos, but it is more than that. There are various other content types that you can use to generate engagement. For instance, 65% of all ad impressions on Instagram come from video format. Moreover, Stories are getting very popular on the network as well. Running Story ads on Instagram can increase your overall marketing recall, enhance click-through rate and improve purchasing intent. In addition to this, the recent launch of IGTV has greatly increased the demand for video content. Here are some ideas to make the most of the feature and diversify users’ feeds:

How-to tutorials demonstrating the uniqueness of your product or service.
Question and answer sessions with popular influencers to improve your credibility.
Behind-the-scenes videos that introduce your team and build organic relationships.

Hashtag Strategy

Hashtags remain one of the most significant factors of acquiring organic growth and driving engagement on Instagram. In fact, with the platform’s recent update where users can follow hashtags, it has become a lot easier to expand brand reach. However, the secret is to use the appropriate tags. So, how do you come up with a good hashtag? Instagram places more focus on relevant tags that offer unique value to users. This means you cannot put the same tags on every photo and expect to obtain good results. You need to find the right combination of tags for every post that can help boost your brand. To get the best results through hashtags, we recommend using:

Branded hashtags: this includes your company’s name or words unique to the brand to generate good engagement. About 70% of the hashtags on Instagram are branded tags.
Location tags: posts that include geotags receive up to 80% more engagement. They appear on the top left of the posts.
Popular hashtags: these are tags that are relevant for all content types and are used very commonly. Adding 3 to 5 popular tags to your posts is a good practice.
Trending tags: you will find these tags in Instagram’s Explore page. You can choose any of the trending hashtags that are relevant to your brand and include them in your post to expand its reach.

Other Channels

While you are putting in efforts to expand reach on Instagram, don’t forget to drive attention from other online locations as well. There is a possibility that your followers on Facebook and Twitter do not know about your Instagram account. Hence, your Facebook posts should link back to your Instagram profile. Mention your branded hashtags in emails and blog posts. The more attention you bring to your Instagram profile form external online sources, the more your brand reach increases. In addition to this, having a strong credible presence on other channels might even make you eligible to have a verified Instagram account. Here are some other ways to cross-promote your Instagram profile:

Including Instagram information in your email campaigns
Writing relevant guest posts for blogs
Submitting press releases linked to your Instagram account
Mentioning your hashtag and sharing links on social media networks

Focus on Quality

Prioritize Visuals

Noticeable Images

Keep Things Positive

Narrate a Story

Use Editing Tools

Increasing Popularity

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Identifying the Audience

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Posting at Optimal Times

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Auditing Social Presence

Write a Good Bio

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Post Video Content

Determine Optimal Times

Include Call to Action

Make the Page Engaging

Include Videos in your Strategy

Plan a Giveaway

Carefully Target the Users

Create a Landing Page

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Influencer Marketing

Build an Audience

Choose Ad Objective

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Hashtag Strategy

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