Gone are the days when Facebook was only used for connecting with friends and family. Today, it has become a platform that companies use to increase their brand reach and followership. Also, to increase reach, you can Buy Real Facebook Likes. However, companies can use Facebook to recruit new candidates as well. It is an effective way to reach people who may not be searching for a job but are open to the right opportunities. With Facebook’s wonderful advertising tools and targeting features, you can easily get in touch with the hard-to-reach candidates.

Publish Attention Grabbing Posts

Considering that Facebook is used by billions of users, there is a lot competition to get your ideal candidate’s attention on Facebook. This is why you need to come up with an attention-grabbing strategy that makes your post stand out in the cluttered feed. To get started, do some quick research. Begin with your colleagues; talk to them and determine what they love most about their job, such as relationships with the coworkers, the benefits, equipment or location. Use the information you have collected to create a Facebook post. Emphasize more on the aspects that your colleagues love about the job.

Also Read: Facebook Vs. LinkedIn: What Is The Better Option For Jobseekers?

Create Event Ads

For employers who are planning to hire a number of candidates, a good idea is to go for a job fair or a smaller job event. To make sure that your event receives a good response, you can create and run Facebook event-specific ads. Start by creating an even on Facebook and then set up a campaign. For event ads, the platform automatically ads a call to action allowing the audience to choose if they are interested in the event or attending or not attending it. Users can also like, share and comment on it.

Share More Video Content

Referring to the first point, where we talked about posting content that stands out, you should share video content to receive more engagement and attention. As a Facebook user, you may have noticed that the platform shows videos more often than other content types. Hence, videos should be crucial part of your Facebook job recruitment strategy. We have seen a lot of employers avoiding video content as they find it difficult and expensive. However, it has become a lot easier to record videos these days. You do not need to buy some expensive equipment as you can simply use your smartphone camera. Here are some tips to guide you on publishing video content for job recruitment:

• Hold your camera in the landscape position
• Have a good lighting on the faces of the people and avoid backlighting
• Limit background noise
• Create a video showing your company’s work culture
• Start with a video of your team talking about why they like the company

Once the video is ready, you can upload it on Facebook by clicking on the Photo/Video button about new post options. Also, you can create a Facebook video ad. Select the ad you want and people you want to target and upload the video.

Use Facebook Live

There is no more interactive way to connect with your potential candidates than through live video. In a live video, you can give them an idea of what a few minutes on the job are like, answer their queries about a job opening and introduce them with some of your co-workers. Thanks to Facebook that has made the live videos experience wonderful by allowing users to broadcast the video right from their feeds.

Facebook as a social media marketing has become immensely popular. It has retained its spot as a top contender with the greatest number of daily users than any other social media network. One of the reasons that makes Facebook an excellent choice for marketing is its feature that allows uploading video content. Sharing videos on Facebook as a brand can even help you get more likes. Speaking of likes, you can also Buy Real Facebook Likes. Nonetheless, here is a guide to creating and sharing video content on Facebook. 

Increasing Popularity 

According to social media studies, video content will account for 85% of total internet by 2019. Hence, if your Facebook marketing content strategy does not include any videos, you need to reconsider the strategy. If a picture is worth a thousand, a video is worth a million words. Whether you are running an or sharing a regular post on Facebook, video content will generate more engagement. Research shows the engagement rates for video ads are three times higher than engagement rates for non-video ads. In fact, more than 80% marketers say that video marketing is a significant element of their overall marketing strategy. This means that if you are not sharing video content on Facebook, you are falling behind your competitors. In addition to this, videos also help build audiences’ trust in your business. According to a consumers’ report, watching videos from a brand makes customers more confident about purchasing from them. This is probably because videos are way more convincing when it comes to explaining complex concepts. Consider this scenario: a brand has launched an innovative new product. A video can be used to demonstrate how the products works, and as a result, increase the likelihood of people buying the product.  

Also Read: How To Use Videos On Facebook? 

Video Length 

If you are creating a video for Facebook video ads, make sure you keep it short and concise. As observed, video ads that are between 15 to 30 seconds long usually give good results. This is because viewers are more likely to watch shorter videos to completion. On the other hand, if your video ad is too long, the viewers may stop the video even before getting the full message. Moreover, another good practice is to include a call to action in the middle of the video. This will help you catch audience’s attention before they get bored and stop the video.  

Thumbnails 

Often marketers do not pay attention to video thumbnails; but they are a significant element of videos. Users are not skip over a video that has a boring thumbnail. You should use relevant and highly engaging thumbnail that can compel users to play the video. However, make sure you do not put too much text on your thumbnail. Keep the text within 20%, as exceeding that can decrease your reach.  

Subtitles 

Did you know that 85% of the videos on social media are watched without the sound? This is why your video should effectively convey the message without relying on the sound. A good idea is to use subtitles. This will also make your videos more accessible to users with auditory processing disabilities. If your video does not make sense without sound, chances are only a small percentage of viewers will be able to comprehend it.  

Format 

Before you publish your video on Facebook, pay attention to the format of the video. Typically, square videos are preferred more, especially on mobile platforms. However, if you cannot keep a square format, go for a vertical format instead of horizontal format. 

Video Ideas 

Now that we understand the significance of sharing videos on Facebook, and how to publish compelling videos, let’s talk about the types of videos you can share. There are various ways to make use of the video content, such as: 

• Sharing a testimonial from satisfied customers 
• Prompting a video as a B2B company 
• Explaining the products and services that company offers 
• Recording a behind the scenes clip of your employees 

Facebook has come a long way from being a simple social media platform to a platform where businesses can reach out to their prospects. In fact, more than 90% of the businesses use Facebook’s advertising features regularly to promote their brands. However, not every marketer experiences the same success through Facebook. While some experience a significant business growth, others struggle to get followers and their attention. Although a simple and easy way to get followers is to Buy Real Facebook Likes, here are some useful tips to get your followers’ attention.

Make the Page Engaging

The first and foremost step is to make your Facebook page as engaging as possible. When users visit your page, they should be compelled to hit the like and follow button. Make sure you include all the relevant and necessary details about the business. Upload an attention-grabbing high-quality profile picture and cover photo. One of the latest trends is the cover video. A video starts playing on the timeline cover as soon as someone lands on your page. The dimensions of the video should be at least 820 x 312 pixels. Cover videos can be 20 to 90 seconds long and can loop in whatever way you want.

Also Read: A Guide To Creating Successful Facebook Ads

Include Videos in your Strategy

Talking about cover videos takes us to another significant Facebook marketing element, video! Did you know that the platform receives more than eight billion daily video views on average? This means that if you are not using videos as part of your content strategy, you are missing out on a lot of engagement. However, when using videos, keep in mind that users are five times more likely to view Facebook videos on their smartphones rather than desktop computer. Hence, make sure your videos are mobile-friendly. In addition to this, more than 80% of the users are watching videos without sound, it could be a good practice to include captions.

Plan a Giveaway

Despite how difficult has become to grow organically on Facebook, giveaways are still the simplest and easiest ways to acquire tons of organic engagement. You can ask the audience to like, comment on or share one of your posts to participate in the giveaway. This will help create brand awareness and help you obtain more followers. Randomly select a few participants and give them a valuable prize. The prize could be you a sample of your upcoming product, free tickets to an event or a discount voucher. While this will help you generate more interactions organically, you can also spend a few dollars to boost your giveaway and reach users who have not liked your page.

Carefully Target the Users

Any campaign will fail to generate good results if you are not reaching the right audience. Carefully choosing your target audience on Facebook is a crucial part of successful marketing. Considering that there are billions of users on the network, it becomes essential to make sure your message does not get lost and is received by the people who are likely to be interested in your offer. Fortunately, Facebook provides a number of excellent options to choose the target audience, such as targeting on the basis of age, gender, location, language, relationship status, educational level, recent life events and purchasing behaviors. If you do not target the relevant audience, you will be wasting your money spent on ads. On the other hand, strategic targeting is a cost-effective and efficient way to get your ads in front of the right audience.

Create a Landing Page

While most people think that social media marketing is just about generating sales, it also emphasizes on acquiring leads. Landing pages are an effective way to get new leads. You can include a call to action in your post or ad that takes users to a landing page. On the landing page, users are asked to share their email address in exchange for something valuable, such as a free e-book, webinar tickets, etc. Once you have collected the email addresses, you can get these people into your sales funnel by adding them to emailing lists and creating a Lookalike or Custom Audience.

As of September 2018, Facebook is used by more 2.2 billion people from all over the world. The platform is becoming increasingly popular for personal as well as professional use. A number of businesses use Facebook to market their brand and products. Having an active page on Facebook can help legitimize your business, grow your customer base and generate more sales and revenue. As complicated as you it may seem, marketing your business on Facebook is extremely easy and simple. Here is how you can get started:

Build an Audience

Regardless of the type of business you own, you will surely find your potential customers. However, the challenge is to reach out to these prospects and get yourself noticed among a myriad of other businesses on Facebook. Initially, you will be required to put in some serious efforts to build an audience, a solid followership, after which your page will become more credible, reputable and thus, popular. An easier way is to Buy Real Facebook Likes, but if you do not have enough budget, you can start by inviting your friends and family to like the page. Share a variety of content and see which one receives the most engagement. Since every audience is different, you will need to experiment by sharing various types of post and get to know more about your target audience.

Choose Ad Objective

One of the reasons that make Facebook an effective marketing channel is its excellent advertising features. The platform provides a number of different options for ads depending on the objectives. Here is a list of ad objectives that you can choose on Facebook.

• Page likes: this lets you target users who are most likely to be interested in your business and convince them to like your page.
• Clicks on website: it allows you to share a link to specific webpages on the website.
• Website conversions: these ads direct visitors to a particular landing page to convert them.
• Page post engagement: this can help increase engagement (reactions, comments and shares) on your Facebook page posts.
• Video views: these ads are used to target people who are most likely to view your videos to drive more views.
• Offer Claims: it takes the audience to your store using a special offer.
• App installs: this encourages people to download your app on their phones.
• App engagement: it targets people who have already installed the app and reminds them to use the app.
• Event responses: this will help you get more exposure for your event and receive responses from the people you have invited.
• Premium ads: these ads guarantee a premium place for the ad and are usually used by larger businesses who have higher ad budgets. For instance, you can choose to get your displayed at the top of the newsfeed, on the right sidebar or on the logout page.

Also Read: A Guide To Creating Successful Facebook Ads

Test Different Options

What is the point of putting in efforts on advertising when you are not sure about the results of your efforts? It is crucial to keep track of your performance to see which of your strategies are working well and which ones need some tweaking. Facebook has excellent testing features that allow you to experiment with different elements. The elements that every advertiser should test include: the ad image, headline, call to action button, ad text and the main idea of the ad, that is, your value proposition. Another testing option lets advertisers test different target audiences and select the one that generates the best results. The different target audiences can be based on:

• Age
• Gender
• Location
• Interests
• Education level
• Relationship status
• Purchasing behaviors

In addition to this, you can also test the performance of your ad by choosing different placements for the ad, trying different ad types and creating different landing pages.