Facebook has come a long way from being a simple social media platform to a platform where businesses can reach out to their prospects. In fact, more than 90% of the businesses use Facebook’s advertising features regularly to promote their brands. However, not every marketer experiences the same success through Facebook. While some experience a significant business growth, others struggle to get followers and their attention. Although a simple and easy way to get followers is to Buy Real Facebook Likes, here are some useful tips to get your followers’ attention.
Make the Page Engaging
The first and foremost step is to make your Facebook page as engaging as possible. When users visit your page, they should be compelled to hit the like and follow button. Make sure you include all the relevant and necessary details about the business. Upload an attention-grabbing high-quality profile picture and cover photo. One of the latest trends is the cover video. A video starts playing on the timeline cover as soon as someone lands on your page. The dimensions of the video should be at least 820 x 312 pixels. Cover videos can be 20 to 90 seconds long and can loop in whatever way you want.
Also Read: A Guide To Creating Successful Facebook Ads
Include Videos in your Strategy
Talking about cover videos takes us to another significant Facebook marketing element, video! Did you know that the platform receives more than eight billion daily video views on average? This means that if you are not using videos as part of your content strategy, you are missing out on a lot of engagement. However, when using videos, keep in mind that users are five times more likely to view Facebook videos on their smartphones rather than desktop computer. Hence, make sure your videos are mobile-friendly. In addition to this, more than 80% of the users are watching videos without sound, it could be a good practice to include captions.
Plan a Giveaway
Despite how difficult has become to grow organically on Facebook, giveaways are still the simplest and easiest ways to acquire tons of organic engagement. You can ask the audience to like, comment on or share one of your posts to participate in the giveaway. This will help create brand awareness and help you obtain more followers. Randomly select a few participants and give them a valuable prize. The prize could be you a sample of your upcoming product, free tickets to an event or a discount voucher. While this will help you generate more interactions organically, you can also spend a few dollars to boost your giveaway and reach users who have not liked your page.
Carefully Target the Users
Any campaign will fail to generate good results if you are not reaching the right audience. Carefully choosing your target audience on Facebook is a crucial part of successful marketing. Considering that there are billions of users on the network, it becomes essential to make sure your message does not get lost and is received by the people who are likely to be interested in your offer. Fortunately, Facebook provides a number of excellent options to choose the target audience, such as targeting on the basis of age, gender, location, language, relationship status, educational level, recent life events and purchasing behaviors. If you do not target the relevant audience, you will be wasting your money spent on ads. On the other hand, strategic targeting is a cost-effective and efficient way to get your ads in front of the right audience.
Create a Landing Page
While most people think that social media marketing is just about generating sales, it also emphasizes on acquiring leads. Landing pages are an effective way to get new leads. You can include a call to action in your post or ad that takes users to a landing page. On the landing page, users are asked to share their email address in exchange for something valuable, such as a free e-book, webinar tickets, etc. Once you have collected the email addresses, you can get these people into your sales funnel by adding them to emailing lists and creating a Lookalike or Custom Audience.