Did you know that 62% of the marketers consider Facebook as the most significant strategy amongst all online marketing strategies? The network is used by more than two billon active users. This explain why a number of brands have created their Facebook pages are trying to build a solid followership. Speaking of followership, you can also Buy Real Facebook Likes to increase your reach and connect with more followers.

Share More Video Content

Every experienced marketer is well aware of the decline of Facebook’s organic reach. Usually the content shared by pages does not reach a lot of people organically, but video content has a higher reach and generates more engagement as it give higher priority in the newsfeed. Statistically, over 8 billion videos are being watched on Facebook every single day. It is due to a high viewership that a large number of videos are shared on the social network. There are two major reasons why video content is given preference over other types of content.

• Videos act as a fresh new media type that is created less and shared less by Facebook pages and gives a better organic reach.
• Video content is all set to dominate the social media in the future

A study reveals that Facebook video posts reach 90% more users than link-based posts and 40% more users than photo posts. Hence, if you want to increase your engagement and boost your page’s organic reach, it is time to include video content to your social media marketing strategy. Here are some tips to help you create videos that stand out and are liked more.

• Go for square videos instead of landscape videos.
• Include attention-grabbing content in the first 3-5 seconds
• Add meaningful captions to the videos
• Add a short, relevant but interesting title
• Include a convincing call to action at the end

Also Read: How To Make Organic And Paid Content Work Together On Facebook?

Make Use of Facebook Live

Launched in the April of 2016, Facebook Live videos have become immensely popular. They have helped a number of pages in connecting with followers in a more interactive manner. As compared to regular videdo content, users tend to spend three times more time-consuming content that is recorded via Facebook Live. This is why live video broadcasting is one of the most effective online marketing tools. Since Facebook Live content is highly preferred and acquires a lot of engagement, the newsfeed algorithm prioritizes it and shows it higher in the newsfeed.

Study the Competitors

Often marketers are too busy focusing on and analyzing the performance of their own content that they neglect what the competitors are doing. As effective as it is to keep track of your metrics, it is also important to see what strategies the competitors are doing. This gives you an edge and helps you come up with better content that resonates well with the audience. There are three main aspects that need to be noticed when you analyze your competitors’ strategy.

• Determine what type of their posts are receiving the most positive results
• Figure out which topics are they usually addressing
• Identify the tone and style of the content they are sharing

Monitoring your competitors does not mean that you start copying what others are doing. They key is to seek inspiration and learn amore about their strategies. Add your unique insights to the content your competitors are publishing to make is stand out.

Even though paid advertising and organic marketing are two different ways to acquire new leads, they can be used together for more effective marketing. Organic content helps reach out and expand your audience. You can also  Buy Real Facebook Likes to grow the page audience. But organic content is not enough for successful marketing, which is why you need paid advertising. Here is how you can make both strategies work together:

Sponsor Popular Content

If you have an effective piece of content that resonates well with the audience and converts well, then you can use it to create an ad. For instance, if there is a post that has received a lot of engagement, you can quickly boost the post. Your content will become a promotion with just a few clicks. However, if you cannot identify an effective content piece, you can go through the analytics of your social content to see what sort of content the ad should promote. Metrics, such as followers earned, and clicks acquired, are a good measure to determine your top content. In a paid post, the most elements include visuals, ad copy and call to action button. You should pay attention to these elements keeping in mind what will work well with the target audience.

Also Read: Factors That Affect Facebook Organic Reach

Determine the Perfect Times

Whether you are publishing an organic post or paid content, timing plays a crucial role in determining its performance. You can search for the optimal times to post on Facebook, but it does not help much. This is because the best times vary depending on the type of page and audience. For instance, optimal times cannot be same for a page selling teen clothes and a page providing housing services. A better approach is to use your page insights and see when your audience is most active. Based on your data, you can use tools like Facebook’s ad scheduling optimization to maximize your ad spend for engagement by publishing content only at the best times.

Study the Audience

Often advertisers rush into running an ad. However, experts suggest that the more time you spend growing your organic presence before running an ad, the better it is. This will help you understand your audience better, and once you have a good understanding of the audience, it becomes easier to choose a target market for the ad. You can use Facebook’s Audience Insights to have comprehensive view of what your followers like and dislike and determine what demographics do they belong to. This way you help you prevent your time and money being wasted.

Retarget with Ads

This is one of the most popular and highly-converting types of social promotions on Facebook. Retargeting ads enable page owners to create a custom audience and target specific audiences, like website visitors, former customers, CRM leads or people in your email list. In addition to this, you can also target users who have previously engaged with your content on Instagram or Facebook. This means that the interactions that you have with your followers can lead to conversions.

Share Interactive Organic Posts

You can run paid ads to show off great videos, images and copy, but they cannot be interactive. So, this is where organic marketing comes into play. With an organic post, you can ask questions, set up contests, post surveys and use other similar strategies to engage your followers with exciting and interesting content. Leveraging this excitement and interest can help you create brand ambassadors and build a loyal customer base. As for paid marketing, you can use it do the more passive marketing.

Gone are the days when Facebook was only used for connecting with friends and family. Today, it has become a platform that companies use to increase their brand reach and followership. Also, to increase reach, you can Buy Real Facebook Likes. However, companies can use Facebook to recruit new candidates as well. It is an effective way to reach people who may not be searching for a job but are open to the right opportunities. With Facebook’s wonderful advertising tools and targeting features, you can easily get in touch with the hard-to-reach candidates.

Publish Attention Grabbing Posts

Considering that Facebook is used by billions of users, there is a lot competition to get your ideal candidate’s attention on Facebook. This is why you need to come up with an attention-grabbing strategy that makes your post stand out in the cluttered feed. To get started, do some quick research. Begin with your colleagues; talk to them and determine what they love most about their job, such as relationships with the coworkers, the benefits, equipment or location. Use the information you have collected to create a Facebook post. Emphasize more on the aspects that your colleagues love about the job.

Also Read: Facebook Vs. LinkedIn: What Is The Better Option For Jobseekers?

Create Event Ads

For employers who are planning to hire a number of candidates, a good idea is to go for a job fair or a smaller job event. To make sure that your event receives a good response, you can create and run Facebook event-specific ads. Start by creating an even on Facebook and then set up a campaign. For event ads, the platform automatically ads a call to action allowing the audience to choose if they are interested in the event or attending or not attending it. Users can also like, share and comment on it.

Share More Video Content

Referring to the first point, where we talked about posting content that stands out, you should share video content to receive more engagement and attention. As a Facebook user, you may have noticed that the platform shows videos more often than other content types. Hence, videos should be crucial part of your Facebook job recruitment strategy. We have seen a lot of employers avoiding video content as they find it difficult and expensive. However, it has become a lot easier to record videos these days. You do not need to buy some expensive equipment as you can simply use your smartphone camera. Here are some tips to guide you on publishing video content for job recruitment:

• Hold your camera in the landscape position
• Have a good lighting on the faces of the people and avoid backlighting
• Limit background noise
• Create a video showing your company’s work culture
• Start with a video of your team talking about why they like the company

Once the video is ready, you can upload it on Facebook by clicking on the Photo/Video button about new post options. Also, you can create a Facebook video ad. Select the ad you want and people you want to target and upload the video.

Use Facebook Live

There is no more interactive way to connect with your potential candidates than through live video. In a live video, you can give them an idea of what a few minutes on the job are like, answer their queries about a job opening and introduce them with some of your co-workers. Thanks to Facebook that has made the live videos experience wonderful by allowing users to broadcast the video right from their feeds.

Facebook as a social media marketing has become immensely popular. It has retained its spot as a top contender with the greatest number of daily users than any other social media network. One of the reasons that makes Facebook an excellent choice for marketing is its feature that allows uploading video content. Sharing videos on Facebook as a brand can even help you get more likes. Speaking of likes, you can also Buy Real Facebook Likes. Nonetheless, here is a guide to creating and sharing video content on Facebook. 

Increasing Popularity 

According to social media studies, video content will account for 85% of total internet by 2019. Hence, if your Facebook marketing content strategy does not include any videos, you need to reconsider the strategy. If a picture is worth a thousand, a video is worth a million words. Whether you are running an or sharing a regular post on Facebook, video content will generate more engagement. Research shows the engagement rates for video ads are three times higher than engagement rates for non-video ads. In fact, more than 80% marketers say that video marketing is a significant element of their overall marketing strategy. This means that if you are not sharing video content on Facebook, you are falling behind your competitors. In addition to this, videos also help build audiences’ trust in your business. According to a consumers’ report, watching videos from a brand makes customers more confident about purchasing from them. This is probably because videos are way more convincing when it comes to explaining complex concepts. Consider this scenario: a brand has launched an innovative new product. A video can be used to demonstrate how the products works, and as a result, increase the likelihood of people buying the product.  

Also Read: How To Use Videos On Facebook? 

Video Length 

If you are creating a video for Facebook video ads, make sure you keep it short and concise. As observed, video ads that are between 15 to 30 seconds long usually give good results. This is because viewers are more likely to watch shorter videos to completion. On the other hand, if your video ad is too long, the viewers may stop the video even before getting the full message. Moreover, another good practice is to include a call to action in the middle of the video. This will help you catch audience’s attention before they get bored and stop the video.  

Thumbnails 

Often marketers do not pay attention to video thumbnails; but they are a significant element of videos. Users are not skip over a video that has a boring thumbnail. You should use relevant and highly engaging thumbnail that can compel users to play the video. However, make sure you do not put too much text on your thumbnail. Keep the text within 20%, as exceeding that can decrease your reach.  

Subtitles 

Did you know that 85% of the videos on social media are watched without the sound? This is why your video should effectively convey the message without relying on the sound. A good idea is to use subtitles. This will also make your videos more accessible to users with auditory processing disabilities. If your video does not make sense without sound, chances are only a small percentage of viewers will be able to comprehend it.  

Format 

Before you publish your video on Facebook, pay attention to the format of the video. Typically, square videos are preferred more, especially on mobile platforms. However, if you cannot keep a square format, go for a vertical format instead of horizontal format. 

Video Ideas 

Now that we understand the significance of sharing videos on Facebook, and how to publish compelling videos, let’s talk about the types of videos you can share. There are various ways to make use of the video content, such as: 

• Sharing a testimonial from satisfied customers 
• Prompting a video as a B2B company 
• Explaining the products and services that company offers 
• Recording a behind the scenes clip of your employees 

Facebook has come a long way from being a simple social media platform to a platform where businesses can reach out to their prospects. In fact, more than 90% of the businesses use Facebook’s advertising features regularly to promote their brands. However, not every marketer experiences the same success through Facebook. While some experience a significant business growth, others struggle to get followers and their attention. Although a simple and easy way to get followers is to Buy Real Facebook Likes, here are some useful tips to get your followers’ attention.

Make the Page Engaging

The first and foremost step is to make your Facebook page as engaging as possible. When users visit your page, they should be compelled to hit the like and follow button. Make sure you include all the relevant and necessary details about the business. Upload an attention-grabbing high-quality profile picture and cover photo. One of the latest trends is the cover video. A video starts playing on the timeline cover as soon as someone lands on your page. The dimensions of the video should be at least 820 x 312 pixels. Cover videos can be 20 to 90 seconds long and can loop in whatever way you want.

Also Read: A Guide To Creating Successful Facebook Ads

Include Videos in your Strategy

Talking about cover videos takes us to another significant Facebook marketing element, video! Did you know that the platform receives more than eight billion daily video views on average? This means that if you are not using videos as part of your content strategy, you are missing out on a lot of engagement. However, when using videos, keep in mind that users are five times more likely to view Facebook videos on their smartphones rather than desktop computer. Hence, make sure your videos are mobile-friendly. In addition to this, more than 80% of the users are watching videos without sound, it could be a good practice to include captions.

Plan a Giveaway

Despite how difficult has become to grow organically on Facebook, giveaways are still the simplest and easiest ways to acquire tons of organic engagement. You can ask the audience to like, comment on or share one of your posts to participate in the giveaway. This will help create brand awareness and help you obtain more followers. Randomly select a few participants and give them a valuable prize. The prize could be you a sample of your upcoming product, free tickets to an event or a discount voucher. While this will help you generate more interactions organically, you can also spend a few dollars to boost your giveaway and reach users who have not liked your page.

Carefully Target the Users

Any campaign will fail to generate good results if you are not reaching the right audience. Carefully choosing your target audience on Facebook is a crucial part of successful marketing. Considering that there are billions of users on the network, it becomes essential to make sure your message does not get lost and is received by the people who are likely to be interested in your offer. Fortunately, Facebook provides a number of excellent options to choose the target audience, such as targeting on the basis of age, gender, location, language, relationship status, educational level, recent life events and purchasing behaviors. If you do not target the relevant audience, you will be wasting your money spent on ads. On the other hand, strategic targeting is a cost-effective and efficient way to get your ads in front of the right audience.

Create a Landing Page

While most people think that social media marketing is just about generating sales, it also emphasizes on acquiring leads. Landing pages are an effective way to get new leads. You can include a call to action in your post or ad that takes users to a landing page. On the landing page, users are asked to share their email address in exchange for something valuable, such as a free e-book, webinar tickets, etc. Once you have collected the email addresses, you can get these people into your sales funnel by adding them to emailing lists and creating a Lookalike or Custom Audience.

As of September 2018, Facebook is used by more 2.2 billion people from all over the world. The platform is becoming increasingly popular for personal as well as professional use. A number of businesses use Facebook to market their brand and products. Having an active page on Facebook can help legitimize your business, grow your customer base and generate more sales and revenue. As complicated as you it may seem, marketing your business on Facebook is extremely easy and simple. Here is how you can get started:

Build an Audience

Regardless of the type of business you own, you will surely find your potential customers. However, the challenge is to reach out to these prospects and get yourself noticed among a myriad of other businesses on Facebook. Initially, you will be required to put in some serious efforts to build an audience, a solid followership, after which your page will become more credible, reputable and thus, popular. An easier way is to Buy Real Facebook Likes, but if you do not have enough budget, you can start by inviting your friends and family to like the page. Share a variety of content and see which one receives the most engagement. Since every audience is different, you will need to experiment by sharing various types of post and get to know more about your target audience.

Choose Ad Objective

One of the reasons that make Facebook an effective marketing channel is its excellent advertising features. The platform provides a number of different options for ads depending on the objectives. Here is a list of ad objectives that you can choose on Facebook.

• Page likes: this lets you target users who are most likely to be interested in your business and convince them to like your page.
• Clicks on website: it allows you to share a link to specific webpages on the website.
• Website conversions: these ads direct visitors to a particular landing page to convert them.
• Page post engagement: this can help increase engagement (reactions, comments and shares) on your Facebook page posts.
• Video views: these ads are used to target people who are most likely to view your videos to drive more views.
• Offer Claims: it takes the audience to your store using a special offer.
• App installs: this encourages people to download your app on their phones.
• App engagement: it targets people who have already installed the app and reminds them to use the app.
• Event responses: this will help you get more exposure for your event and receive responses from the people you have invited.
• Premium ads: these ads guarantee a premium place for the ad and are usually used by larger businesses who have higher ad budgets. For instance, you can choose to get your displayed at the top of the newsfeed, on the right sidebar or on the logout page.

Also Read: A Guide To Creating Successful Facebook Ads

Test Different Options

What is the point of putting in efforts on advertising when you are not sure about the results of your efforts? It is crucial to keep track of your performance to see which of your strategies are working well and which ones need some tweaking. Facebook has excellent testing features that allow you to experiment with different elements. The elements that every advertiser should test include: the ad image, headline, call to action button, ad text and the main idea of the ad, that is, your value proposition. Another testing option lets advertisers test different target audiences and select the one that generates the best results. The different target audiences can be based on:

• Age
• Gender
• Location
• Interests
• Education level
• Relationship status
• Purchasing behaviors

In addition to this, you can also test the performance of your ad by choosing different placements for the ad, trying different ad types and creating different landing pages.

Among the various amazing advertising features on Facebook is their retargeting feature. Retargeting on Facebook is a powerful way to convert your website visitors into customers, subscribers or members. It will not only help increase your sales and generate revenue, but also help build a strong fanbase and increase your organic reach over time. Speaking of fanbase, if you are looking for ways to increase your likers on Facebook, you can Buy Real Facebook Likes.

Specific Webpage Visitors

Your website or blog consists of various web pages, each of which attracts different visitors. Then would you show the same generic ad to all the visitors? With Facebook retargeting you can segment your audiences based on the pages they visited on your website. This means users are shown specific ads that they are most likely to be interested in and compelled by. For instance, a blogger targets users based on the topics of the articles they have read. So, if a user reads an article on cars, they will be shown an ad to read more articles about cars. The same tactic can be used for website product pages and landing pages.

Also Read: 6 Ways To Convert Facebook Fans Into Customers

Interested in Learning More

The website visitors who are interested to know about your offering are more likely to convert than the visitors who simply browsed through your website and then left. This means that visitors who wanted to learn more are worth a higher bid and a higher budget allocation. You can segment the two audiences using Facebook’s custom audience feature.

Pricing Plan Inquirers

One of the most effective retargeting technique on Facebook is to create a custom audience of people who visited the pricing section of your website. It is possible that some of these users liked your product but found it expensive. You can segment these users and retarget them with customized ads, offering discount or announcing special deals. Also, there is a possibility that these users are in market and comparing prices of your products with others’. If you retarget them, they are very likely to become paying customers. Bid the highest price you can to make sure you reach all of these people.

Almost Signed up

Yet another way to make the most of a retargeting campaign is to choose the audience who almost signed up on your website but didn’t. These are the people who are very close to converting. There could be various reasons why users clicked on the Sign up button but did not create an account. With a retargeting campaign, you can push them towards creating the account, addressing the concerns and insecurities that didn’t let them sign up in the first place.

Time Segmentation

One of the most basic retargeting practices that is often ignored is time segmenting. While the other retargeting tactics are based on where they visited the website, this technique focuses on targeting people by when they visited your website. The idea is to spend more ad budget on the visitors who recently visited the website and less on the ones who last visited a while ago.

Excluded Users

Did you know that besides segmenting your visitors, you can also exclude irrelevant audiences? You can choose to eliminate certain users from your target audience, especially if they have a very low chance of converting. Not every visitor who visits your website will be interested in your offerings, which means you do not need to spend your budget targeting all website visitors. For instance, there is no reason to target people who visit your career page, you can exclude them, unless your ad is for a job offering. Moreover, you can also exclude people who spend less time on your website. Visitors who left the site after a few seconds are do not have a good chance of converting.

Lead ads on Facebook are mobile-friendly and budget-friendly ads that help advertisers to reach the relevant audience and receive more leads. Also, to reach a higher number of users, you can  Buy Real Facebook Likes. Nonetheless, here are some simple tips on setting up lead ads.

Provide Value

In order to obtain customers’ personal information, you need to offer them something valuable in return. Before you create an ad, consider your target audience and think about their needs and wants. The idea is to offer an achievable giveaway that is specific to your brand at a little cost and get the information you want from a relevant target audience. For instance, we have seen a number of lead ads that offer free content to users who enter their email information. This is especially great for people who are looking to increase their reach and expand their mailing list. On the other hand, there are bespoke service offering businesses that provide the audience with free consultation or quote. In addition to this, there are several other things that can offer to users who submit the form:

• Entry to a competition
• Registration for an event
• Early access to new products and services
• Newsletters
• Test drivers

Also Read: 4 Tips For Generating Leads Through Instagram

Keep it Short

Although lead ads can be used to collect information from the audience, you need to ensure that you are not asking for too much information, as this is time-consuming and can deter potential leads. The entire purpose of the form is to make the user experience easy and user-friendly. Hence, it is important to simply focus on the information that is necessary to meet the objectives. Even though Facebook provides a lot of fields to request for data, the best practice is to avoid asking more than you require.

Customized Questions

Facebook makes it pretty easy for marketers to set up lead generation campaigns by providing a large selection of default questions that they can include in their form. However, a better approach is to ask customized questions, keeping your business goals in mind. The platform allows you to add up to 15 customized questions, but we recommend only including a few questions at most.

Target Audience

All your advertising efforts and costs will not provide you effective results unless you choose a proper target audience. For generating conversions, the easiest option is to choose a Lookalike audience setting the criteria as your lead audience. To get started, upload a customer database of your old leads who engaged with your business, and then create an audience that is 1-2% lookalike of this database. However, if you do not want to target all of your leads, you have the option to create a lookalike audience of only purchasers. Another idea is to target users who have previously engaged with your brand.

Data Verification

To make sure that the information you have collected is valid and accurate, and prevent the chances of typos, you should add a page where users can verify the entered details. This is also effective in cases where an individual’s contact details have changed since they last entered them on Facebook. The feature can be added to the form by selecting “Higher Intent” when choosing the type of the form.

Thank You Page

An excellent way to encourage users to stay engaged with your business after submitting the form is to display an optimized Thank You page. On the page, include a headline that promotes your brand to increase brand awareness, along with a call to action button that can attract new leads. A few options for calls to action on Thank You pages include:

• Call business: encourage your prospects to call your brand to acquire more information
• Download an offer: make it possible for people to download something valuable, such as a coupon or white paper
• View website: direct users to your website.

Every successful marketer focuses on staying relevant and capturing their audiences’ attention. Hence, they use videos to deliver their content in the most interesting and engaging. We see the increasing trend of sharing video content on various social media networks, and Facebook is no different. Research shows that 45% users watch at least an hour or more of Facebook and YouTube videos in a week. Video content is an excellent strategy to generate engagement and acquire more likes. Also, you can Buy Real Facebook Likes to acquire likes. However, the challenge for Facebook marketers is that there are a several types formats with different specifications, requirements and dimensions. Nonetheless, here is our guide explaining the video formats on Facebook.

Shared Post Video

This is the most common type of video format on Facebook, which includes videos in the newsfeed shared by your friends or liked pages. Even though Facebook’s organic reach is on the decline, this is still a viable way to share video content. The format allows uploading a video in both, landscape and portrait, with recommended dimensions of 1280 x 720 and minimum width of 600 pixels. The aspect ratio for portrait and landscape is 9:16 and 16:9 respectively, however, the mobile renders videos to the aspect ratio of 2:3. Shared Post Videos allow uploading .MP4 and .MOV files with a maximum file size of 4GB. The recommended length is 120 minutes with maximum video frames of 30fps.

Also Read: Best For Video Marketing: Facebook Or YouTube?

360 Video

As the name suggests, the 360-degree video allows users to get a complete 360-view by scrolling with a cursor on Facebook website and by touching or turning the device on Facebook mobile app. Although the format appears organically in the newsfeeds, Facebook often prioritizes 360-videos in newsfeeds. The maximum dimensions for the video should be 4096 x 2048 with a maximum width of 600 pixels. You can upload a file of up to 1.75GB in .MP4 format, ensuring that the video length does not exceed 40 minutes with 60fps video max frames.

Desktop Newsfeed Link Video Ad

Considering that Facebook is used by over five million advertisers, it is essential to make sure that you have right specifications for the ads. The Desktop News Feed Link video ads appear in users’ newsfeeds as well as on the right column of the site and can be square or landscape with a recommended dimension of 1280 x 720. However, the right column video is smaller in size. While the aspect ratio for landscape is 16:9, square videos need to be 1:1.

Carousel Video Ads

These ads allow user to display multiple videos or images in a single ad copy, along with a link to a landing page. Carousel Video ads are becoming quite popular due to its unique scrolling feature that enables users to view more content without clicking on the link. In fact, a digital marketing research estimated that this ad type is ten times more effective as compared to standard ads on Facebook.

Collection Video Ads

These ads allow adding multiple images along with a main video in a single ad copy. Facebook collection ads are an excellent format for showcasing products having different colors or designs and a video that shows people using the product or service. The ad type is commonly used by retailers and clothing companies. Facebook recommends uploading videos with dimensions 1200 x 628 in landscape or square. The aspect ratio is 16:9 for landscape and 1:1 for square videos. Make sure your video files are less than 4GB in size and less than 120 minutes in length.

Slideshow Video Ad

This ad format caters to the needs of advertisers who want to reach audiences with slower internet connections. Unlike regular videos, slideshow videos consist of multiple images in an ad display. Advertisers can upload 3 to 10 photos or a video that will be transformed into a photo slideshow. Moreover, you can also upload a music file to play with the slideshow in these formats: .WAV, OGG, .FLAC, .MP4 or .MP3. The recommended dimensions for the video are 1200 x 720 in both, landscape and portrait format with an aspect ratio of 16:9 for landscape and 9:16 for portrait. The video should not exceed 120 minutes with maximum 30 video fps.