Lead ads on Facebook are mobile-friendly and budget-friendly ads that help advertisers to reach the relevant audience and receive more leads. Also, to reach a higher number of users, you can Buy Real Facebook Likes. Nonetheless, here are some simple tips on setting up lead ads.
In order to obtain customers’ personal information, you need to offer them something valuable in return. Before you create an ad, consider your target audience and think about their needs and wants. The idea is to offer an achievable giveaway that is specific to your brand at a little cost and get the information you want from a relevant target audience. For instance, we have seen a number of lead ads that offer free content to users who enter their email information. This is especially great for people who are looking to increase their reach and expand their mailing list. On the other hand, there are bespoke service offering businesses that provide the audience with free consultation or quote. In addition to this, there are several other things that can offer to users who submit the form:
- Entry to a competition
- Registration for an event
- Early access to new products and services
- Test drivers
Keep it Short
Although lead ads can be used to collect information from the audience, you need to ensure that you are not asking for too much information, as this is time-consuming and can deter potential leads. The entire purpose of the form is to make the user experience easy and user-friendly. Hence, it is important to simply focus on the information that is necessary to meet the objectives. Even though Facebook provides a lot of fields to request for data, the best practice is to avoid asking more than you require.
Facebook makes it pretty easy for marketers to set up lead generation campaigns by providing a large selection of default questions that they can include in their form. However, a better approach is to ask customized questions, keeping your business goals in mind. The platform allows you to add up to 15 customized questions, but we recommend only including a few questions at most.
All your advertising efforts and costs will not provide you effective results unless you choose a proper target audience. For generating conversions, the easiest option is to choose a Lookalike audience setting the criteria as your lead audience. To get started, upload a customer database of your old leads who engaged with your business, and then create an audience that is 1-2% lookalike of this database. However, if you do not want to target all of your leads, you have the option to create a lookalike audience of only purchasers. Another idea is to target users who have previously engaged with your brand.
To make sure that the information you have collected is valid and accurate, and prevent the chances of typos, you should add a page where users can verify the entered details. This is also effective in cases where an individual’s contact details have changed since they last entered them on Facebook. The feature can be added to the form by selecting “Higher Intent” when choosing the type of the form.
Thank You Page
An excellent way to encourage users to stay engaged with your business after submitting the form is to display an optimized Thank You page. On the page, include a headline that promotes your brand to increase brand awareness, along with a call to action button that can attract new leads. A few options for calls to action on Thank You pages include:
- Call business: encourage your prospects to call your brand to acquire more information
- Download an offer: make it possible for people to download something valuable, such as a coupon or white paper
- View website: direct users to your website.