Initially, a majority of users used the platform to connect with their favorite celebrities, reach out to influential personalities and know what’s trending around the world. However, we see a number of brands using Twitter to market themselves, build brand recognition, attract followers and promote their products/services and website to increase sales and traffic. Also, it is possible Buy Real Instagram Followers and Twitter followers to boost the instantly boost the follower count. As a social media marketing platform, Twitter enables marketers to track their performance. Here are some key elements that they can use to determine how good is their implemented marketing strategy.

Account Home

This is where provides a robust monthly view to determine how well did their content perform over a month. The section primarily focuses on the following five metrics:

• Followers: it shows your total follower count, along with the number of followers gained since the previous period.
• Mentions: here you can track the number of times your Twitter handle has been used in others’ tweets.
• Profile visits: this is the total number of times your profile was clicked on both, from your tweets and through search.
• Tweets: simply, the total number of tweets sent from your account
• Tweet impressions: it is the total number of times a user saw your tweet in their timeline or in search results.

These metrics can help users get an idea about their account traffic, content views and trends.

Also Read: How Twitter Can Help Market Your Small Business?

Tweet Activity

In this section, you can get a broader view of the number of organic impressions (not sponsored) and number of tweets for a specified time period. You can also export this data from your Twitter file to a CSV format file, which you can convert to a spreadsheet for improved monitoring and tracking and easily determining the significant changes. In addition to this, in the Tweet Activity area, you can view your top, replied, promoted and all other Tweets from your profile, and for each tweet you can obtain more information, including impressions, engagements and engagement rate. Also, you can see the types of engagement your received, such as replies, retweets, profile clicks and others depending on the content you are sharing.

Audience Insights

The Twitter data is different for every account on Twitter depending on the type of audience they have. To obtain information about your audience, you can jump to the Audience Insights section, where you will see the following metrics:

• Top language: the most commonly used language among your audience
• Top interest: the subject that your audience mostly talks about
• Top interest type: the most common lifestyle category for your audience
• Mobile footprint: the device that most of your audience uses to browse Twitter

Besides the above data attributes, the section also provides details of the gender of your Twitter followers, along with the percentage of audience next to each interest, which gives an in-depth knowledge of type of content your followers would like to see on Twitter. This can be significantly helpful when designing a content strategy for Twitter.

Twitter Events

When your brand profile has a well-recognized brand representation and stands out among the competitors in your industry on social media, it is an indication that you are performing well. However, to stay one step ahead of the competitors on Twitter, you need to stay up-to-date with the important events happening in your industry. This information can be obtained via Events section. The section provides an overview of the biggest events trending on the network. Depending on your niche, you can choose from these categories: Sports, Movies, Recurring Trends, etc. Here you can have a better idea of what is happening in the world of Twitter and use the information to create campaigns around specific events and thus, improve brand representation.

Further Metrics

The rest of the information about your account can be obtained here, which includes:

• Videos: for both, promoted and standard videos, you can see number of views, total minutes viewed, completion rates and retention percentages.
• App manager: as Twitter allows users to add different apps to the platform to get optimize content and get more targeted users, this area is where you can see your app performance.
• Conversion Tracking: this enables you to connect their website tag to Twitter to keep track of the users based on their website behavior. You can use the information to measure how your campaigns, updates and website changes affect Twitter traffic.
• Twitter Cards: here you can see URL clicks, retweets from Twitter cards and install attempts. By selecting specific date ranges, it is possible to monitor the changes over time.

Often marketers use Facebook and Instagram to market their business, but did you know Twitter is quite effective in terms of social media marketing as well? In fact, more than 100,000 businesses use the network’s paid advertisements to boost reach, generate conversions, drive engagement and a lot more. Here are some major ad objectives to create your campaigns on Twitter.

Follower Campaigns

The first step to accomplish any marketing goals is to build a solid base of loyal followers, whether you are marketing on Instagram, Facebook, Twitter or any social media. Speaking of which, did you know you can Buy Real Instagram Followers and Facebook likes? Similarly, Twitter followers are extremely important. With each follower comes the potential for more engagement. This means the more those followers interact with your business, the more opportunities there are for conversions, organic clicks and so on. When you are running campaigns to attract followers, it is essential to ensure that your profile is ready for traffic. This is because users are likely to visit your profile before they decide to follow you. Creatively design an ad copy that tells users why they should hit the follow button. Include words like “follow us to know more”. Avoid using hashtags or extra links as they can distract from your CTA button.

App Installs or Engagement Campaigns

This campaign enables advertisers to increase downloads of their mobile applications and re-engage inactive users. You can use a mobile app card to encourage users to install or open your app. The payment only needs to be done when someone engages with the ad. Make sure your campaign directly speaks to the target audience. This means the copy for targeting people who have already downloaded the app and the copy for those haven’t should be different. However, in both of these cases, you can outline the benefits of the app. Use strong call-to-action and eye-catching visuals to grab user’s attention.

Also Read: How Twitter Can Help Market Your Small Business?

Leads campaigns

Growing your email list on Twitter becomes extremely simple with lead generation ads. You can offer something valuable to the target audience and request their personal information in exchange. Twitter recommends that you make a separate lead campaign for every offer to make tracking easier. Keep the ads brief and benefit-oriented. Don’t forget to reach out to the converted leads soon, because the longer you wait, the less likely they are to move down the marketing funnel.

Tweet engagement campaigns

This ad format allows you to get a higher number likes, retweets and replies by showing your tweets to users who are most likely to engage with them. Promoted tweets appear in the target audience’s timelines, tweet detail pages and profile pages. You only pay when your tweets are engaged with. This format is good for promoting the most important brand messages. If you have some products to offer or news to share, then tweet engagement campaigns are the best way to create a conversation around it. Make sure to keep your targeting specific and your messages as personalized as possible. Don’t forget to add strong call-to-action and eye-catching media that invites users to engage with the brand. Finish off the ad with a relevant hashtag, as it can improve engagement rates by 122%.

Video Views Campaigns

Studies show that videos on Twitter are recalled 20 times better than videos on other leading networks, as they produce more emotional engagement and highest level of attention in users. Video ads work great if your goal is to post a video for brand recognition. The best thing is you only have to pay when your video is watched for more than two seconds or is at least 50% in-view. Videos are highly recommended to humanize the brand. You can use a video to narrate your brand story. Research shows that this can increase purchase intent by 9%.

Website Clicks or Conversions Campaigns

If one of your Twitter marketing goals is to generate website traffic and convince prospects to take an action, then this campaign is what you need to run. This will serve ads to users who are most likely to click through your Twitter landing page and redeem your offer. Include strong call-to-action in the ad copy, without adding any hashtags and usernames. Make the copy short and benefit-focused. Make sure you optimize the landing page for mobile, as 80% of the users access Twitter through a mobile device. After you have created the ad, add a pixel code of your ‘Thank you’ page, so that you can track conversions and clicks as well as create a new audience based on people who took the action.

While most small business owners use Facebook and Instagram for marketing their brand, very few pay attention to Twitter. The reason for this could be growing popularity of the platforms and the ease of getting fans and followers. Also, you can Buy Real Instagram Followers at an economical price. Nonetheless, Twitter can also be used to benefit your small business. Here are some tips to let you know how.

Twitter Newsfeed Algorithm

When Twitter updated their newsfeed algorithm to prioritize the posts that are more relevant to the user instead of displaying them in reverse chronological order, many marketers found this upsetting. However, on the brighter side, the new algorithm rewards brands that share content which their audience wants to see and engage with. If followers consistently like, retweet or reply to your posts, then your posts are likely to rank higher in their feeds. An easy tip for more twitter engagement is to focus on creating one-to-one conversations with the followers. The more engagement you receive, the greater your post reach becomes.

Also Read: 6 Ways To Increase Organic Reach On Twitter

Videos on Twitter

Even though Twitter does not support Vine now, its native video system is alive and well. We have seen video marketing on social media as the highlight of 2017 and this year, it is expected to see more success. As compared to other networks, videos are usually not used on Twitter, although Twitter users love them. In fact, a study reveals that 82% of the Twitter users watch video on the app. Interestingly, the platform does not work like YouTube where you can search for videos; rather, user rely on Twitter for video discovery. This means that even if you do not have a lot of followers, your videos still have a change of being seen on Twitter. In addition to this, native videos on Twitter are more likely to receive engagement as compared to third-party videos. Nonetheless, videos on Twitter are the most effective way get attention for your small business.

Quality over Quantity

Marketers commonly ask how many times should they tweet per day? Are five tweets a day enough? How many tweets is too much? While there is no clear answer to this, it is more important to focus on what you are tweeting rather how often you are tweeting. Posting a tweet every twenty minutes asking people to check your website is definitely too much. This is going to annoy your followers and they might even unfollow you. On the other hand, we have some famous personalities who tweet every 5 to 10 minutes and yet their followers don’t seem annoyed. The difference is the content they are sharing. Even if you are tweeting too often, sharing tweets that receive a good amount of likes and retweets is a good for marketing. Moreover, since Twitter has become quite active now, people are following hundreds or thousands of accounts, which means they are likely to miss your tweets even if you tweet after every 30 minutes. The key here is to focus more on quality rather than quantity. If you have something awesome to share every five minutes, go ahead with it.

Experimenting

Don’t be afraid of experimenting and trying something new, as long as it aligns with your marketing strategy and helps you achieve your marketing goals. There are a lot of ways to use Twitter to market your small business, and yet we see companies sticking to the old tactics. With the increasing popularity of users on Twitter and the rapidly growing competition between brands, it makes sense to be creative and unique to make yourself and your business stand out. Here are some ideas from our side that you can try implementing if they suit your business needs:

• Working with influencers: partnering with a few influential personalities in your industry on Twitter can improve your reach and build a good brand reputation.

• Interacting with competitors: a little friendly back and forth with your competitors can be a great way to get exposure and improve branding. We have seen McDonalds and Burger King and Oreo and KitKat doing the same.

• Sponsored ads: although it is pretty common, often small business owners do not experiment with ads thinking that they are for larger, well-established brands. However, Twitter ads can be customized to suit your needs and can help your small business succeed.

Twitter Mentions is one of the best ways to enhance your brand’s presence on the network. Getting mentioned in a tweet or other posts can make your account more visible and help your get new followers. Another way to have more followers on different networks is to Buy Real Instagram Followers, Twitter followers and more.

Integrate Social Sharing

The easiest way to get more mentions is to include social sharing buttons on your website that let users share content on Facebook, Twitter, Pinterest, LinkedIn and other networks. If the buttons are correctly integrated, then whenever a user clicks on the button to share you content, your account’s username is also shared. On Twitter, you can search and find out who is sharing what content from your website.

Also Read: 6 Ways To Increase Organic Reach On Twitter

Initiate Conversations

For most people interacting on Twitter is just responding to the posts where their account is mentioned. However, instead of waiting for someone to mention you, a better interaction is to start a conversation. This is because when you send a tweet mentioning another user, they are going to mention you back and reply to you. The conversation that takes place will show up under their Tweets and Replies, which increases your chances of getting noticed by more users browsing their account. To make get the most recognition, engage and interact with influencers and authorities in your industry.

Reply and Retweet

As effective as it is to start conversations, engaging with other user’s Tweets by liking or commenting on them is also an excellent way to get more mentions. Practice reciprocity by retweeting the content of an industry influencer or a user that you would like to connect with. On social media, people notice when others share their content and are likely to return the favor. Retweeting is an act of endorsement, which is considered quite powerful coming from an influencer in your industry with highly engaged audience similar to your target audience.

Get a Proper Handle

For people having brand accounts on Twitter, ideally, their Twitter handle should be the name of the brand. If this is not the case, then there are chances of users mentioning the wrong handle or not mentioning your brand at all. Hence, make sure you choose a handle that is easy to understand and read and most importantly, is your brand name. However, at times a Twitter handle is not available for some companies. In this situation, go for something as close to the brand name as possible. Avoid using underscores, keeping it simple and short. If your brand name is too long, you can use its abbreviation.

Respond on Time

A good way to make the followers happy and keep getting mentioned is to respond to them on time. Research shows that customers expect to receive a response from the brand within four hours. And yet, the average response time for brands on Twitter is ten hours. Ignoring your customers or even being slow to respond can have a negative impact on a brand’s reputation. Did you know that 29% of the consumers are likely to switch to a competitor if they do not receive a proper response? Therefore, actively monitor your Twitter mentions and respond to them quickly to minimize the chances of losing customers.

Be Authoritative

It is natural for people to get attracted to figures with authority whether online or in real life. This means that if people think your content is authoritative, you are likely to get more mentions from users on Twitter asking for help. But how do your become an authoritative figure? One of the effective ways to highlight your account’s authority is to create and share high-quality industry related content. Whether you use a blog, a YouTube channel or social media, regularly post content to exhibit your expertise and position yourself as the authoritative profile in the industry. We have seen various companies sharing resourceful articles on their blogs or educational videos on YouTube every week, and as a result, they are constantly mentioned whenever their content is shared.

Though it may seem pretty simple to you but measuring your success on social media can be quite challenging. There are a various metrics that need to be measured; from follower count and engagement rate to ROI and conversion rate. In case you are looking to increase your follower count, you can Buy Real Instagram Followers. Nonetheless here are some important metrics on Twitter that you should keep track of.

Engagement

One of the most significant metrics on Twitter is the engagement metric, which is essential in building connections with your audience. It helps you determine what content strategies are working and which ones are not. This in turn helps in creating future posts. What makes Twitter different from other networks is that the followers have a number of ways to engage with your brand, such as:

• Clicks on a link
• Favorites your page
• Follows you
• Links back to you
• Replies to your post
• Retweets
• Uses your branded hashtag

Knowing the engagement rate is not sufficient to get the overall picture of your performance, which is why it is also recommended to determine what type of engagement is your account receiving and on what type of posts. For instance, a simple like is good, but a comment or a retweet indicates a more commitment from the audience. A higher number of likes shows that the customers appreciate what you are post, but when users retweet, it means they value your input. If you want to turn your followers into loyal customers, then it is necessary to go through the in-depth engagement metrics. Find out which content is receiving more positive comments or the greatest number of retweets. Perhaps, you will notice that video content is performing better than the other types, then it is time to incorporate more videos in your marketing strategy.

Also Read: How To Increase Engagement On Twitter?

Followers

On Twitter, the success of marketing depends on how social you are and how well do you interact with your followers. For effective interaction, it is necessary to know the type of audiences your page attracts. The audience insights provide you a generalized overview of who you should tailor your messages toward. You need to make sure you are offering high-quality and relevant content depending on your audience. For this, you should go through the audience metrics and find out:

• Where are your followers coming from?
• What are their interests and hobbies?
• What is the primary gender of your audience?
• What kind of lifestyle do they follow?

These insights may vary with time and as your business evolves, don’t forget to look for metrics over a duration of one month.

Hashtags

Hashtag was originated by Twitter and hence, holds a lot of significance on the platform. During the last couple of years, we have seen a growing trend of branded hashtags. Come up with some relevant hashtags that are specific to your brand. You can do A/B testing to see which ones deliver the best results. Once you have determined which tag receives the best response, you can use the that hashtag in all of your future campaigns.

Return on Investment

This metric can be the most significant one for most companies that want to determine how valuable their marketing campaigns are. ROI can help you ensure the money you are investing is coming back to you in form on leads, conversions and new customers.

Video Metrics

In the recent years, videos have become the most important form of content, as we have seen the increase in features like Instagram Stories and Facebook Live. Although YouTube and Facebook are dominating as video sharing platforms, it does not mean you should not share videos on Twitter. In fact, videos on Twitter receive a lot more engagement as compared to other content types. Keeping in mind the significance of video content, the metrics for video performance is also important to track. Video Completion Rate is a crucial metric that shows you the number of users who watched the whole video, whereas the Video Views only states the number of times a video was played. By comparing the Video Completion Rate with Video Views, you can measure the impact of the videos.