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The Benefits of Video Marketing

If you are a regular follower of digital marketing trends, you might be aware of the increasing trend of using videos that has shifted and shaped the world of marketing in 2017. And the trend continues to become more popular in 2018 as well. Here are some benefits of including video content in your marketing strategy.

Helps in Purchase-Decision

Usually, business-focused people do not realize the significance of videos and engagement. However, videos used for marketing can have a huge impact on your business, particularly sales. When a user views your video on YouTube, you do not want them to just hit the like button, instead, you want a viewer to be interested in buying from you. Speaking of YouTube, you can also Buy Real YouTube Views to increase your viewer count. It turns out that videos play a major role in purchase-decision process; 98% of the users admit watching an explainer video to learn more about a service or product and 90% of them agree that videos have been helpful in the decision process. One possible reason for this is that people who watch a video retain 95% of a message, while those who read the same content as text retain only 10%. Studies show that there are four times as many users who would prefer to watch a video about a product rather than read about it. Furthermore, Google’s research has shown that 50% of the internet users look for videos about a service or product before visiting the store.

Also Read: Best for Video Marketing: Facebook Or YouTube?

People Prefer Videos

Research has shown that one-third of the online activities involve watching videos, which is equivalent to 32.3 videos each month. A majority of users prefer video content rather than textual content, because they are easy to consume and fun to watch. Moreover, another study revealed that 25% of the customers tend to lose interest in a brand if their website does not feature a video and about 2/3rd of users claim that companies that use videos are better at reaching their customers. To make users watch your videos, come up with content that is fun, interesting and easy to understand. The videos shouldn’t be too long, neither too short. Statistics show videos with two-minute duration receive the most engagement. This is why users spend about two times more time with video than without.

More Organic Traffic

Organic traffic is among the major factors that drive visitors to an e-commerce store, which is why most companies spend a lot of time and money on getting linked to high-quality websites. Higher quality of a website means it can attract more organic traffic, and the quality is determined through the website’s bounce rate. A good way to reduce bounce rates is to provide your visitors with engaging content, and videos receive the highest level of engagement. Embedding videos on your website, you can attract more organic traffic. However, before you start including videos, it is important to understand that there are two types of videos. The first one are sales-focused, which consist of customer testimonials, promotional videos and demos. Whereas, the second type are engagement-focused videos that aim to educate users and make them aware of your brand. Statistically, 62% of businesses that use videos on their websites think that it has helped increase the organic traffic they receive.

Improved Conversion Rates

Videos can also increase your conversion rate as they play a significant role in the purchase decision process. When shown an explainer video to teach about a product, 74% of the users ended up buying that product. Also, 77% of the customers say that they have been convinced to make a purchase after watching a video. This shows that videos not only boost engagement, but also help users pull the plug and buy your products or services. Websites that include videos in their marketing, receive 27% more click-through rates along with 34% higher web conversion rates. In addition to this, 76% of the brands who use video believe that it results in a good return on investment.



How to Promote your Videos on YouTube?

Considering that more than 300 hours of YouTube video are uploaded each minute, it has become extremely difficult to get users to notice you and view your videos. While you can  Buy Real YouTube Views, here are some simple and easy tactics to help you promote your channel and increase your subscribers.


Create Great Custom Thumbnails


With thumbnails, you have only a split second of a viewer’s attention when they decide which video to watch. Hence, make sure you don’t miss this opportunity to design a thumbnail that reinforces what your video is about. Since the thumbnail will also be used a video preview when a person embeds the video on their site, it is important to use an image with proper dimensions. According to Google’s recommendation, your thumbnail should:

  • Be uploaded in image formats such as .BMP, .GIF, .JPG, or .PNG.
  • Have a resolution of 1280 x 720 (minimum width of 640 pixels).
  • Have an aspect ratio of 16:9
  • Remain under the 2MB limit.

You can upload a custom thumbnail as soon you upload the video by choosing the option for custom thumbnail. If you want to add a custom thumbnail to an already-existing video, visit Video Manager and click Edit for that particular video and click on Custom Thumbnail.



Also Read: YouTube Marketing Trends For 2018



Use an Engaging Title


Besides thumbnails, users pay close attention titles. And that is how they decide what they are going to watch. Although it seems pretty simple, coming up with engaging and interesting titles can be challenging at times. A good video title should be descriptive enough to make users compelled to watch, and yet, no very long so that it is cut off when displayed. It should sound exciting, but no so over-the-top that it seems spammy. Don’t forget to include keywords in titles along with a couple of irresistibly clickable adjectives.

Use Calls to Action


Having a viewer watch your video and then leave halfway through it indicates that you have not put enough efforts to allow them to engage with your channel. According to YouTube, there are four major types of user actions, including: subscribing to the channel, watching more videos, leaving a comment and liking or sharing a video. To encourage users to take one or more of these actions, the use of call-to-action is recommended. Following are some options to add CTAs:

  • Video Descriptions: add a link to your website or your social media accounts in the description and ask people to click on the link.
  • Direct Host-Mentions: this is the style of video where the YouTuber talks to the camera and tells users what action to take.
  • End-cards: it works similar to simple cards, except that it appears at the end of the video and takes up the whole screen.

Allow Embedding Your Videos


When you upload videos to your YouTube channel, you have the option to either allow and disallow embedding. The embedding feature enables users to take your video and publish it on their website, blog, or other channels, which can help you gain even more exposure. You can turn on the feature by visiting the Video Manager, clicking Edit under the particular video, going to the Advanced Settings and checking the embed option. To embed the video, a user needs to simply copy and paste the link that shows up when they click to share.

Engage with Your People


The rule of engagement is that it works both ways; if you want other users to engage with you, you need to engage with them. Engagement include subscribing to their channels, responding to their comments, creating and uploading response videos, collaborating with other brands and running contests for viewers. Since YouTube is like a social media community, like other networks, the engagement on the platform has to be relevant, genuine and real-time. If you engage directly with your viewers through responses and contents, it will keep them coming back as well as create loyal viewers.


How to Generate Leads on YouTube?

YouTube is a very powerful marketing tool for your marketing efforts. It is the second largest search engine with up to 72% of marketers hosting their video content on the platform for successful marketing campaigns. While you can Buy Real YouTube Views to increase viewer count on your videos, the real challenge for marketers is to generate leads through videos. Here are some ways for lead generation on YouTube.

Brand Your Brand’s Channel

Your channel should be a representation of your brand, for which you can optimize the certain features, from your YouTube channel art to your thumbnail images. This will give your channel and the videos a more credible appearance and a professional look. Branding your business channel is an essential step to build trust from your viewers, which is, in turn, significant for lead generation purposes.

Also Read: YouTube Marketing Trends For 2018

Utilize Keywords Effectively

One of the major benefits of using the platform as a lead generation tool it the ease of finding the desirable content. However, to take full advantage of this perk, you have to make sure that the text surrounding the video is completely optimized for search with plenty of keywords. Since all of your text related to video is searchable on both, YouTube and Google, you want to get the most out of it. This includes the video’s description, headline and tags. It is recommended to use a combination of certain short and long tail keywords to make it easier for the users to find your videos when they are looking for the related content.

Add Clickable CTAs

Getting views for videos is great; however, your objective should be to convert those views into leads. This can be achieved by adding clickable call-to-action (CTA) buttons are the end of your videos to capture lead information. A very common mistake that most businesses often make is that they say things like: “Click on the link in the bio for more information,”. On the contrary, a clickable CTA button does not require the user to scroll and find the link; it is directly in front of them. This significantly increase the chances of users clicking the button. Another benefit of using CTA buttons is that wherever the YouTube video is shared, the buttons will always be active.

Respond to Comments

More often than not, potential customers and leads do not necessarily reach out to your customer service team voice a concern or ask a question, but instead, they might drop it in the comments section of your videos. This is why it is crucial to respond to the comments as it gives you the chance to overcome objections and ask questions. In addition to this, responding to the comments and engaging with potential leads means building trust and relationships. Followers and customers love to see brands that interact with their content on social media networks and this can help you generate leads. Users are more likely to subscribe to your channel if they respect and trust you.

Provide Value

This is the key rule of content marketing that it only works when you are offering your audience real and nearly tangible value. Your video needs to be valuable enough that users consider signing up for whatever lead generation you are offering. Informative and educational videos, like tutorials, are great for this purpose. They are extremely valuable because they offer educational and actionable content that proves your brand’s expertise on the subject. Furthermore, offers like whitepapers and e-books are also considered as great lead magnets to boost lead generation results because they provide incredible knowledge for free and very invaluable.

Share the Video Everywhere

Fortunately, YouTube’s options for sharing videos are pretty extensive and simple to use. With just a click, the videos can be shared on various major platforms, including Facebook, Twitter, Instagram and Pinterest. Moreover, you can also embed these videos within the blog posts on your website, which will make your content more interesting and dynamic. The more the video is shared, meaning the more platforms it is on, the larger reach it will have. This means more views and greater leads.


YouTube Marketing Trends for 2018

As the internet and social media marketing are evolving, so is YouTube. The platform provides a great opportunity to new users elaborating their career with no boundaries. If your brand is part of these industries; Gaming, Music, Fashion etc, then you should use the platform to market your brand in 2018. Here are the top marketing trends of 2018 on YouTube that can get you more views and help build a stronger brand identity. Another way to increase your viewer count is to Buy Real YouTube Views

360° Video

A combination between virtual reality and common videos, 360-degree videos allow the customer to be in touch with the brand and interact with it through media. The viewer can control various features of the content, like the angle and perspective while watching it. What makes these videos stand out is that they provide a cheaper and easier way to experience virtual reality. Without the need of any special tools or gadgets, viewers can enjoy the brand-new strategy, which makes it more accessible to a lot of potential customers. 360-degree videos are often very easily played in mobile devices that makes it pretty convenient, considering a huge percentage of the traffic based on advertisement is done through tablets or mobile phones. These videos catch more views, subscribers and shares as compared to standard videos, that can make it a big thing in 2018. This year, the trend will get more developed. Moreover, developers are also considering to include buying options when the video ends. The swipe to buy option will soon be available in YouTube, where these videos will play a major role.

Also Read: How To Create Your Vlogs On YouTube?

Gaming Videos

From a past few years, the gaming industry has been working hard in the development of new gaming platforms and e-sports is the latest new gaming sensation. An e-sport is an online competition based on video games. According to statistics, the e-sport is estimated to be worth approximately $1.5 billion by 2020. This shows the rush that virtual gaming has created all across the globe, which is why brands of several areas invest in gaming videos. From game developers and computers to accessories and clothing brands, every niche can benefit by making gaming videos.

How to… videos

Recently, video tutorials are gaining a lot of fame, and video marketing has gained ground on YouTube and internet. The video-sharing platform has become the biggest network where you can watch and post how-to videos. A picture is worth a thousand words; imagine how many words is a video worth. Customers tend to believe and buy some products more if they see how it works. Tutorial videos can work well in various different brand niches, and the combination of influencers and tutorials can boost your business to the top.

Live Video Streaming

This is accessible for marketing on almost any social media platform. Live videos can help build a really good relationship between the brand and the customers, as it allows for interaction in real time. Your business can get more human and clients appreciate a brand with a face, as it makes it more trustable. With live video streaming, you can create more engagement with the existing customers as well as attract potential ones. Since YouTube is a platform that is used by millions of active users every day who are seeking for something interesting to watch. There are various topics available for video live streaming, from important people of the company to interviews, from tutorials of how to use your products to the production of the products along with behind-the-scenes of the business.  When creating YouTube marketing strategy in 2018, you should pay special attention to live question and answers where some of the staff can interact with the viewers and answer their queries. In addition to this, live streaming events is an acute way of selling and make people who are not present to be a part of it.


YouTube Reports to Collect Viewers’ Data

The key to building a successful YouTube is to understand who your audience is and how are they engaging with your content; and that is where the YouTube Analytics can help you. One of the many categories of the analytics are metrics that can help you determine how, when, where your videos are being watched. In this category, you will find various reports to obtain information about audience retention, playback location, demographics, devices and traffic. These can help you figure out how interesting your videos are and what type of content should you generate for higher views. You can also Buy Real YouTube Views to increase your viewer count.



The Watch Time Report


The report collects the data from YouTube to give you a better insight into views and watch time through graphs. Under these graphs, you will see tabs that can be used to filter the data by geography, subscription status, date, content type, subtitles and YouTube products. Moreover, there are also features to compare data for specific videos, see data by location or type of viewer, use unique cookies to estimate individual viewers and change the range or time metric. Noteworthy metrics in this report include:

  • Viewer Percentage: it is the percentage of logged in users who watched your video or playlist
  • Average View Duration: this is the average length of video playback in seconds
  • Views: the number of legitimate views for your videos or channels
  • Average View Percentage: it is the percentage of videos watched during a playback
  • Watch Time: the amount of time that a viewer has watched a video
  • Uniques: this is the number of unique viewers who watch a video
  • Estimated Minutes Watched: the number of minutes users watched videos for the specified video, channel, content owner or playlist.


Also Read: Analyzing Engagement on YouTube


Audience Retention Report


This report shows you an overall measure of how well your videos are keeping its audience. It is a great way to see how much of your videos are watched before the viewer leaves. If the number is lower than you expected, then it is time for you to put efforts to create unique fresh content. In addition to this, there is an interactive map in the Audience Retention Report that shows where you video has been watched. The dark-colored region means that users in that location are watching longer as compared to those in light-colored areas. Also, the absolute audience retention curve allows you to see which parts of the video are the most important, while the relative audience retention shows how your video compares to YouTube videos of similar length. Other features to measure audience retention in the report are traffic for paid skippable video ads, organic traffic and traffic for paid display ads.



The Playback Locations Report


It is one of the most interesting reports for YouTubers who work with partners or collaborators. The report shows where your videos are being played. For example, you can know many views are generated through the embedded videos on YouTube or other websites.  And if it was watched on YouTube, you can also determine whether it was viewed directly on a channel’s page or from the video’s specific page. Noteworthy metrics in this report include:

  • YouTube Other:
  • YouTube Watch Page:
  • Embedded in External Apps and Websites:
  • YouTube Channel Page

The Traffic Sources Report


This is another very important report that shows the YouTube features and sites viewers used to find your content. It will let you know how well your content strategy is working, by showing the number of viewers who directly searched for your video on YouTube, clicked Suggested Videos thumbnails or followed links from social media networks. The traffic sources include:

  • Browse features
  • Direct or unknown sources
  • External sources
  • Notifications
  • Other YouTube features
  • Playlists
  • Suggested videos
  • Video cards and annotations
  • YouTube advertising
  • YouTube channels
  • YouTube search



The Devices Report


More than half of the YouTube traffic comes from the mobile devices. The Devices Report provides you information on the different operating systems and devices, including tablet, computer, mobile, TVs, gaming consoles, that users use to view your videos. Data collected from this report can help determine how efficient your outreach and advertising strategies are. The report can also influence the type of content you are sharing. For instance, if majority of your views are from mobile devices, then those 10-plus minute tutorials might need to be shortened for easy viewing.


Analyzing Engagement on YouTube

Undoubtedly, viewer count is a very important metric on YouTube that tells you the number of times your content is watched. To increase your views, you can Buy Real YouTube Views. However, views tell you only part of how your content is performing. To properly keep track of your performance, you need to see engagement reports. The engagement report is subdivided into several other reports:

The Subscribers Report


This is one of the most interesting reports that shows how you have gained and lost subscribers across different locations, content and dates. It will help you better understand which video content is the most effective at driving subscriptions as well as identify the regions where your videos are performing comparatively well. The noteworthy metrics in the subscribers’ report include subscribers gained that shows the number of times users subscribed to a channel and subscribers lost that tells the number of times users unsubscribed from a channel.


Also Read: Keep Track Of Your Performance With YouTube Analytics


The Likes & Dislikes Report


As the name suggests, this report displays the net change of likes and dislikes in your videos. It adds up the number of likes and dislikes and subtracts the number of likes and dislikes removed. While likes do matter, it is not worrisome if you are not getting a high number of likes, because viewers may be commenting or sharing more than they are liking. However, you definitely do not want your videos to get a huge number of dislikes. A few random dislikes are acceptable, but if your videos are continuously racking up thumbs-down, it is time to reach out to your audience and find out the reason.


The Comments Report


As it is obvious from the name, this report provides a summary of how many viewers comment on your video. Comments are an effective way to interact with the viewers. While most YouTubers are focused on creating excellent video content, it is also important to make sure you spare some time to respond to users who leave comments. Response time is a critical element, especially on videos featuring tutorials or customer support.

The Sharing Report


This report shows the number of times your video has been shared using the ‘Share’ button on YouTube as well as on other social media platforms, like Facebook, Tumblr and Twitter. Sharing is the key, especially if you are announcing the launch of a new product or anything exciting. Research has shown that 84% of customers said that they trust recommendations by friends, family and colleagues about products.


The Annotations Report


Annotations are used to encourage viewers to take action when watching one of your videos. If used correctly, they can significantly improve viewership and engagement, which is why it is important to ensure you implement them correctly. To find out how well you are using annotations, use the annotations report, which also tells you about the clickthrough rates and close rates. Using the data in the report you can decide how to incorporate annotations into future videos. A few noteworthy metric in the report are:

  • Annotation impressions: number of annotation impressions
  • Annotation clicks: number of clicked annotations
  • Annotation clickthrough rate: ratio of annotation clicks and total annotation clickable impressions
  • Annotation clickable impressions: number of annotations that appeared and can be clicked
  • Annotation closes: number of closed annotations
  • Annotation close rates: ratio of annotations closes and total annotation impressions
  • Annotation closable impressions: number of annotations that appeared and can be closed

The Cards Report


Another way to make your videos more interactive is through the YouTube cards. Depending on the type of card you use, you can add an image, a call-to-action and a title. To determine how viewers are interacting with cards on your YouTube videos, analyze the cards report. Noteworthy metrics in the report include:

  • Card impressions: number of times the cards were displayed
  • Card clicks: number of times that cards were clicked
  • Card teaser clicks: number of clicks on card teasers
  • Card click rate: clickthrough rate for cards; calculated at the ratio of card clicks and card impressions
  • Card click teaser rate: clickthrough rate for card teasers, calculated as the ratio of clicks on card teasers and the total number of card teaser impressions
  • Card teaser impressions: number of times the card teasers were displayed


How to Create your Vlogs on YouTube?

With more than one billion users, YouTube is the second largest social media network, which is also owned by the biggest search engine in the world that can give you an SEO boost and help grow your audience. You can also Buy Real Facebook Likes to increase your audience. In case you are wondering what to upload on the platform, you can always start with vlogs. Here is how to get started.

Choosing a Vlogging Topic

Based on your interests, you can decide what your vlogs should be about. Make a list of possible topics and pick one that you think will be the most appealing to your audience. In your vlogs, you can also talk about multiple topics that complement each other, diversifying the variety of information. For instance, many lifestyle vloggers talk about health and food in one video, and about relationship advice in another. As long as the style and brand of your vlog stay consistent, it is not a bad idea to choose several topics and talk about them. Also, it may not be a wise idea to upload three professional vlogs on the same topic, like entrepreneurship. In this scenario, you can make two videos talking about a few Hollywood movies and then start talking about small business management. Moreover, various vloggers don’t pick a topic or multiple topics, they vlog about their lives instead, talking about what they did, when and how. Vlogging is flexible and open-ended, you only need to establish and build your personal brand.

Also Read: How to Optimize Your YouTube Videos?

Deciding on the Equipment

To get started with vlogging, you do not need a fancy camera, an editing software or light fixtures, as most vloggers start off with simple everyday technology and then invest on the more specialized equipment as their channel progresses and audience grows. If you have a smartphone, it is possible for you to film, edit and upload the video using just that. Smartphones today have very high-quality cameras that are ideal for filming appealing videos, and also there are various free and paid apps to edit your video. On the other hand, if you own a laptop, you can use its built-in camera to film. This will eliminate the need for transferring the video to the computer for editing and uploading. To summarize it up, if you are a casual vlogger, you can simply use your smartphone, existing digital camera or laptop to film your videos and use optional tools to edit them. However, if you are a professional YouTube vlogger, who wants to add a more advanced look and feel to their videos, then you need higher-end equipment. Consider buying a good HD camera and an editing software like Final Cut Pro.


Setting up a YouTube Channel

The process of creating a YouTube channel now is a lot different than it used to be a few years ago. The reason for this is its integration with Google and Google+ account. Once you have created a channel on YouTube, you can have some of the information of your Google+ profile transferred to the channel, like your name and profile picture. Other features, like the ‘About’ tab, channel cover art, channel tops, featured channels, links to other social media profiles and websites, can be customized. When you have set up and customized the channel, it is time to start uploading your first video. Hit the ‘Upload’ button on the top right corner of the screen and choose the video file. Fill in the necessary information, including video title, description and tags. You can also upload using the YouTube app on your smartphones or tablets. This is a pretty good option for casual vloggers who use their phones for filming and do not want to waste time on transferring the content to their computers.

Promoting Videos on Social Media

Filming, editing and uploading the vlog is not as challenging a task as it is to compete against other vloggers and make your brand stand out. Usually, vloggers promote their videos on social media platforms like Facebook, Twitter, Instagram, Google+, Pinterest and others. Once you build up your subscriber count and have a good number of viewers regularly watching and interacting with your content, you can learn to keep and interact with the good ones while keeping out the trolls.


The Different Types of YouTube Ads

As the world’s second largest search engine, YouTube processes more than three billion searches every month. In fact, it reaches more adults aged 18 to 34 in the United States as compared to any cable network. This makes the platform a very good option for digital advertising. However, there are various options for advertising on YouTube, with four different types of ads. You can choose the suitable type depending on the objective of your marketing. While some ads can be used to increase views on the video, others can be used to promote traffic on the website. You can also Buy Real YouTube Views to boost your viewer count.

YouTube Display Advertisements

These can be broken down into two options: overlay and display, both available only on desktop viewing. Similar to an Adword Display campaign, advertisers only have to pay for the clicks on the display ad. They can target placement based upon specific video channels and keyword searches.

An overlay ad is a semi-transparent rectangle that is located on top of the lower 20% of the video player. It can contain an image, text or both. It works in the same way as a display ad, that is, it follows the same targeting and you are only charged when a user clicks on the ad. Overlay ads are a pretty good way to provide call-to-action on your videos so that users can take the next step to your website and direct traffic to an applicable resource.

Also Read: How to Create Video Ads On YouTube?

YouTube Video Advertisement

This is the most commonly used advertising option, that is further divided into three types of ads: skippable ads, non-skippable ads and bumper ads. All three options are available on mobile and desktop in the video player, but skippable ads are also offered on TV and gaming consoles.

You must have seen a lot of skippable ads on YouTube, where viewers can skip over to the video after watching the ad for five seconds. The good thing about the ads is that they are available on all devices and advertisers are charged only when the viewer gets to thirty seconds or watches the entire ad. The advertisement can be run at the beginning, middle or end of the video. Skippable ads are quite suitable if you have a quickly engaging video message or ad that viewers would want to watch in its entirety.

Just like the name suggests, non-skippable video ads require the user to fully view them. Since the user does not have the option to skip the ad, you are charged for each view. The video ad has to be at least fifteen seconds long and can be played in the beginning, middle or end of the video. While the non-skippable ads may sound like a great option as every viewer gets to see your content, you cannot actually gauge engagement. They are also the most expensive types of ads on YouTube as you pay for each view.

YouTube Sponsored Cards

These are ideally suitable for eCommerce companies as they can make the relevant products in the video conveniently accessible as an overlay on the right side of the player. With sponsored cards, a user can easily click on the product and be directed to the online store to buy the product. The cards can be viewed on both, mobile devices and desktop, in varying sizes. This type of YouTube advertising has become a quite popular option for eCommerce advertisers because of the convenient click-to-purchase option.

YouTube Discovery Advertisements

The advertisements, also known as “True View” ads, run across both Google Display Network and YouTube as suggested videos. For instance, on YouTube, you can find discovery ads in watch pages and search results in both mobile and desktop viewing options. The ad comprises of an image thumbnail along with a few lines of text. When a user clicks the ad, they are directed to the channel page or to the complete video uploaded on YouTube

Discovery ads are the platform’s newest advertising option and are receiving a lot of traction, especially with advertisers who have proper channels or videos already on the platform. The purpose of these ads is to bring views and traffic to your specific channel or video through targeting similar channel or video audiences. Since the ad type is relatively new and more organic looking, YouTubers can expect to see great results. When using discovery ads, it is suggested to have an overlay on the video that could take users through the next step of the advertising funnel, such as a website.

Search Engine Optimization for YouTube Videos

With more than 1.5 billion monthly active users, YouTube has become the key video destination and an essential platform in the search and discovery process for a number of users. However, your visibility on the platform depends on how you optimize your videos. Although, for quick results, you can Buy Real YouTube Views, here are some tips to broaden your channel’s reach via search engine optimization.



when a user searches for videos, the first thing that their eyes are drawn to is the title of the video, which often determines if the user should watch your video or not. The title of a video has to be compelling as well as clear and concise. It should closely match what the viewer is searching for. According to a research, videos having an exact keyword match in the title have more advantage over those that don’t. Make sure to keep title fairly short, consisting of at most 60 characters so that it does not get cut off in the results page.


Also Read: How to Increase your Visibility in YouTube search Results?




The official character limit for video descriptions of YouTube is 1000 characters. However, despite all that space, remember that your viewer is more interested in the content of your video and not reading a story. Still, if you are writing long descriptions, it is important to know that the platform only displays the first two to three lines of text, and users have click “show more” to view the full description. You can also add the transcript of the video, which will be beneficial for those watching without volume. An optimized description can help your video appear in the suggested videos in the sidebar.





According to YouTube, creators should use tags to let viewers as well as YouTube itself know what their video is about. The tags help understanding the context and content of your video. The platform figures out how to associate your content with similar videos, which can increase your content’s reach. Hence, it is important to choose your tags wisely without including any irrelevant ones just to get more views. In fact, you can even get penalized for spamming the video with unrelated keywords. Lead with the most important keywords, with a good mix of common ones and more long-tail.



Once you have uploaded a video on YouTube, you can choose its category under Advanced Settings. This will also group your video with similar content on the platform. While it may seem pretty straightforward, the YouTube’s Creator Academy recommends that marketers go through a comprehensive process to figure out which category their video belongs to. To determine the category, answer the following questions:

  • Do the videos within a similar category have same qualities, like length, production value and format?
  • Are there any patterns between the viewers of similar channels in a given category?
  • Who are the top YouTubers within the category and what are they known for?



When scrolling through a list of videos in search results, a video thumbnail is the main image that viewers see. Along with the title, video’s thumbnail sends signals to viewers about the content of the video, which means it can impact the number of views and clicks your video receives. You can either pick an auto-generated thumbnail or upload a custom one; the latter option is more recommended. The Creator Academy says that 90% of the best performing YouTube videos have custom thumbnails. Use images that are 1280 x 720 pixels, represent 16:9 ratio and can be saved as 2MB as .jpg, .png, .bmp or .gif files. Following these parameters will make sure that your thumbnail appears with the same high-quality across various viewing platforms. However, to upload a custom thumbnail image, you need to have a verified YouTube account.

Subtitles and Closed Captions


Subtitles and closed captions can help boost your YouTube search optimization by highlighting the important keywords. To add subtitles or closed captions, you need to upload a timed subtitles file or a supported text transcript. For the supported text transcript, you can also directly enter the text and it will auto-sync with the video. By visiting the “Videos” option under Video Manager, you can click on “Subtitles/CC” and choose how you would like to add subtitles or closed captions.


How to Increase your Visibility in YouTube search Results?


Hundreds of hours of video content are uploaded to YouTube each minute, and every month, more than six billion hours of video are watched. With so much content on the platform, it is natural to wonder how your videos and your channel can break through the news and be more visible. To make your videos rank higher in the YouTube search results, you need to get views, lots and lots of views. While you can Buy Real YouTube Views, here are some other ways to help you promote your videos for more views.


Video Optimization


When you are ready to upload your creation on YouTube, first you need to make sure its quality is good enough. Secondly, you will have to optimize it to increase its chances of appearing higher in the search results. Include keywords in the title, but keep the title brief. Make sure you don’t forget to target keywords that are relevant and relevant to the content of your video. The title should be able to accurately tell user what they will see in your video, so they are not disappointed when they watch the video to find out it is about something else entirely. Also, keeping the title short will prevent it from getting cut off in the search results. Moreover, you also need to focus on the description of the video. Since only the first few sentences show up in the platform’s search results, make the first 100 words count. Here are some tips for good video descriptions:

  • Text must be between 250 to 300 words. Avoid long texts because most users do not read them until the end.
  • Mention the keywords in the first paragraph, so that the main topic of your video is clear.
  • Include links to your blog, website or other social media networks to keep people interested in you. However, too much information can also prevent users from watching your video.



Also read: How to Optimize Your YouTube Videos?


Cross Promotion


Cross promotion is a very important element of your marketing campaign, especially if you are managing multiple channels on YouTube. You can use the platform’s cross promotion tools and mix and match the best from all the channels in one place. To do this, either add cross promotion sections or multi-channel sections to the main channel. The latter option will allow you to feature other channels that you love own, while effectively turning your channel into a single spot for viewers to access and subscribe to all your content. For instance, you can use the main channel to highlight your tutorial or customer channel. These multi-channel sections are very beneficial for entertainment brands.

Consider the example of HBO that does an excellent job of highlighting content from its various programs. Their main YouTube channel includes a prominently-featured carousel of HBO related channels along with playlists for previews of their popular programming.  he cross-promotion sections enable you to feature any playlist from other channels as a section on your own channel. Your YouTube community consists of your most active fans, followers as well as other YouTube creators. Hence, take benefit of similar demographics and collaboration opportunities and cross-promote sections to showcase your content.




The use of subtitles in your videos in another aspect for YouTube search engine optimization. By adding subtitles, you not only make it possible to translate your content to other languages, but you also provide an option to people who want to watch the video sound or are hearing-impaired. The process of including subtitles is pretty simple. You only need to upload the words and sync the text according to the speed of the speech. In most cases, subtitles get you extra points to get ranked higher on YouTube.